MADRID, June 27,
2024 /PRNewswire/ -- LLYC (BME: LLYC) has
acquired Zeus, a strategic consultancy specializing in data
capture, analysis, and visualization. This move expands LLYC's data
management capabilities and strengthens its comprehensive Marketing
services, especially in Growth & Transformation and Deep
Learning. Additionally, it allows LLYC to establish a presence in
Valencia. Zeus is LLYC's first
acquisition in Spain outside of
Madrid and Barcelona and the third in 2024, following
Lambert by LLYC (USA) and Dattis
by LLYC (Colombia).
Since 2016, Zeus has been helping companies understand, manage,
and visualize data to drive business development, always focusing
on people. Their team of data analysts and consultants, with
extensive knowledge across various sectors, focuses on uncovering
the opportunities data generates within companies to help them grow
and improve based on the right metrics. Zeus boasts experience in
automotive, transportation, logistics, hospitality, tourism,
retail, and marketing campaigns, with clients like Telefónica,
Banco Santander, Balearia, EY, Just Eat-Take Away, and Ford
España.
Under the agreement terms, LLYC acquires an initial 80% stake in
Zeus, with the price based on EBITDA performance over the next two
years. Zeus will join the LLYC group, operating as Zeus by LLYC
under Amparo Garcia (Partner and
CEO) and Managing Partners Nacho Reig and Lazaro Royo. In the second half of the year,
both companies will work on integrating operations and creating
synergies to benefit their clients. García, Reig, and Royo will
lead the structure alongside Jesus Moradillo, Partner and General
Director of Marketing Strategy Solutions Europe, and Gemma Gutierrez, General Director of Marketing
Solutions Europe.
"Data visualization is an incredibly powerful communication tool
in the 21st century, and it's in high demand by our clients across
all our markets," said Adolfo
Corujo, Partner and Global CEO of Marketing Solutions at
LLYC. "I'm confident that Zeus will greatly enhance our offerings,
putting them among the most comprehensive in the sector."
"We believe our data expertise will bring significant value to
LLYC and all our clients," remarked Amparo Garcia, CEO of Zeus. "We will offer a
comprehensive solution that will impact the market by integrating
our data management solutions with LLYC's communication and
marketing capabilities."
The acquisition of Zeus is a key element of LLYC's ambitious
growth strategy, aiming to double the size of the Marketing and
Corporate Affairs company over the next five years. To achieve this
goal, LLYC is executing a plan of selective acquisitions in
critical areas such as creativity, innovation, and technology, as
well as in strategic markets such as Colombia, Mexico, Spain, the United
States, and Brazil.
Zeus marks the fourteenth acquisition in LLYC's history.
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SOURCE LLYC