WASHINGTON, July 1, 2024
/PRNewswire/ -- JPA Health, an independent, full-service agency
working exclusively in the health sector, today announces the
expansion of its leadership team with the strategic appointments of
Colleen Carter as Head of Life
Sciences and Adam Pawluk as
Head of JPA Labs, the agency's shared services division. These
appointments will be effective immediately.
Colleen Carter will lead the
rapidly growing Life Sciences division, which covers
pharmaceutical, biotech, medical device, diagnostics, medtech, and
digital health industries. Adam
Pawluk, previously JPA's Chief Client Officer, will now
oversee JPA Labs, including creative, digital, earned media,
serious games and research solutions.
"We are thrilled to have Colleen join the JPA Health network.
Her diverse and valuable expertise will greatly benefit our
impressive roster of clients," said Carrie
Jones, CEO of JPA Health. "With her more than 20 years of
client-focused global expertise spanning the pharma, diagnostics,
device, biotech, and wellness industries, Colleen is a perfect fit
for our agency and an invaluable asset as we continue expanding our
capabilities globally."
Colleen most recently worked at Fingerpaint Group, where she
served as its first Chief Marketing Officer. In just four years,
she supported the evaluation, onboarding, and integration of 10
acquisitions, including targets in medical education, managed care,
multicultural, branding and promotion, and global companies. Her
commercialization proficiency encompasses more than 50 product and
corporate launches, showcasing her ability to create highly
effective and successful structures and processes across diverse
environments. Colleen's experience spans across clinical stage
milestones, supporting medical affairs and commercial marketing,
continuing through product launch and loss of exclusivity. Prior to
Fingerpaint, Colleen held senior leadership roles at Concentric
Health Experience and Harrison & Star.
Based in JPA Health's New York
office, Colleen will join JPA's Executive Leadership Team with
responsibility for the Life Sciences P&L. She will report
directly to Carrie Jones.
"This is an incredible opportunity to join this dynamic and
innovative agency. I am excited to begin this journey alongside
Carrie and the amazing teams that make up the Life Sciences
division," said Colleen Carter. "In
addition to being one of the best in the business, JPA Health
reflects my passion and commitment to making a meaningful impact,
driven by a genuine desire to serve others and help solve big
problems that truly make the world a healthier place."
Adam Pawluk, who has been with
JPA Health for seven years, will transition from his role as Chief
Client Officer to Head of JPA Labs. Adam has been instrumental in
serving JPA's clients and has significantly contributed to the
agency's specialist model. Based in JPA Health's Washington, DC office, Adam will continue to
serve on the Executive Leadership Team, reporting directly to
Carrie Jones.
"I am thrilled to lead JPA Labs as we double-down on our mission
to be the leading health innovation agency," said Adam Pawluk. "Our team of synced-up specialists
represents the best talent in the industry, working together
seamlessly across creative, digital, data sciences and research
solutions to produce game-changing, award-winning work. Our
integrated approach is unlike that of any other agency, allowing us
to flex and adapt to the needs of each client, ensuring we drive
exceptional value and results."
This has been an active year for JPA Health, including the
recent acquisition of BioCentric, Inc., a medical communications
agency with offices in greater Philadelphia and Lausanne, Switzerland, and True North Solutions, a
Cambridge, Mass-based consultancy
specializing in AI and Machine Learning. With the integration of
these two leading agencies, JPA Health continues to build on its
mission to provide comprehensive, data-driven, and high-impact
services to clients across the Life Sciences, Public Health, One
Health, and Federal Government sectors.
JPA Health
JPA Health is an award-winning independent,
full-service agency established in 2007. With offices across the
U.S. and Europe, the agency seamlessly brings together
flexible solutions in public relations, commercial marketing,
patient advocacy, and medical communications across the health
sector. Leveraging tailored AI solutions, JPA Health crafts
seamless, 360-degree omnichannel strategies to engage healthcare
stakeholders effectively. As a women-owned and independent agency,
we are passionate about helping people live healthier lives and
dedicated to pushing the boundaries of healthcare communications.
Discover more at www.jpa.com.
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SOURCE JPA Health