NEW
YORK, July 15, 2024 /PRNewswire/ -- The beer
market size in India is estimated
to grow by USD 4.44 billion from
2023-2027, according to Technavio. The market is estimated to grow
at a CAGR of 8.76% during the forecast period. Growth
of online retailing of beer is driving market
growth, with a trend towards increasing demand for
premium beer. However, huge availability of substitute
products for beer poses a challenge. Key market players
include Anheuser Busch InBev SA NV, Arbor Brewing Co., Asahi Group
Holdings Ltd., B9 Beverages Pvt. Ltd., BROUWERIJ DE BRABANDERE NV,
Carlsberg Breweries AS, Devans Modern Breweries Ltd., Diageo Plc,
Gateway Brewing Co. LLP, Heineken NV, KALS Distilleries Pvt. Ltd.,
Kati Patang, MAHOU SA, Mohan Meakin
Ltd., Molson Coors Beverage Co., Som Distilleries and Breweries
Ltd., Thai Beverage Public Co. Ltd., White Rhino Brewing Co.,
Carson Cumberbatch PLC, and SONA BEVERAGES PVT. LTD..
Get a detailed analysis on regions, market segments, customer
landscape, and companies - Click for the snapshot of this
report
Forecast
period
|
2023-2027
|
Base Year
|
2022
|
Historic
Data
|
2017 - 2021
|
Segment
Covered
|
Packaging (Bottles and
Cans), Distribution Channel (Off trade and On trade), Type (Strong
and Mild), and Geography (APAC)
|
Region
Covered
|
India
|
Key companies
profiled
|
Anheuser Busch InBev SA
NV, Arbor Brewing Co., Asahi Group Holdings Ltd., B9 Beverages Pvt.
Ltd., BROUWERIJ DE BRABANDERE NV, Carlsberg Breweries AS, Devans
Modern Breweries Ltd., Diageo Plc, Gateway Brewing Co. LLP,
Heineken NV, KALS Distilleries Pvt. Ltd., Kati Patang, MAHOU SA,
Mohan Meakin Ltd., Molson Coors Beverage Co., Som Distilleries and
Breweries Ltd., Thai Beverage Public Co. Ltd., White Rhino Brewing
Co., Carson Cumberbatch PLC, and SONA BEVERAGES PVT.
LTD.
|
Key Market Trends Fueling Growth
The beer market in India is
experiencing growth due to the rising demand for premium beer
varieties. This trend is driven by the increasing per capita
income, enabling consumers to afford higher-priced beer options.
Premium beers, including craft beers, are preferred for their
authentic taste and brand reputation. Heineken's recent launch of
Heineken Silver in September 2022 underscores this trend. The growth
of the beer market in India is
expected to continue, fueled by the expanding presence of premium
beer brands.
The global beer market is experiencing notable trends in 2021.
Well-known beer styles like Standard Lager, Premium Lager,
Specialty Beer, Flavored, and Non-flavored continue to shape
consumer preferences. Globalization has led to the expansion of
Macro Breweries and Micro Breweries, with craft brewing gaining
popularity due to its unique flavors and premium pricing. Online
retailers and social media have increased brand awareness, while
societal trends like disposable income, favorable taxation, and job
losses impact beer consumption. Stringent regulations, production
reductions, closure of taprooms, and disrupted supply chains due to
lockdowns have affected both raw materials and finished products.
Reverse migration and supply chain disruptions have led to
premiumization and a shift towards on-premises establishments.
Liquor consumption bans have further influenced consumer behavior.
Segmental coverage includes On Trades, Specialty Stores,
Convenience Stores, and e-commerce. High-quality brands from craft
breweries are in demand, while mass-produced beers face
competition. The industry remains dynamic, with ongoing challenges
and opportunities.
Discover 360° analysis of this market. For complete information,
schedule your consultation- Book Here!
Market Challenges
- Beer faces significant competition from various substitutes in
the market, including rum, vodka, whiskey, soft drinks, and energy
drinks. While conventional alcoholic drinks serve the functional
purpose of alcoholic beverages, non-alcoholic alternatives like
soft drinks and energy drinks are gaining popularity due to their
perceived health benefits and lower prices. The wide availability
and affordability of these substitutes make them attractive options
for consumers. Furthermore, government restrictions on alcohol
advertising in India limit the
marketing efforts for beer, providing an edge to non-alcoholic
beverages. As a result, the availability of these substitutes may
negatively impact the growth of the beer market during the forecast
period.
- The beer market faces several challenges in various aspects of
production and distribution. In brewing, issues like fermentation,
clarification, priming, and pasteurization require constant
attention. Production reduction due to manpower shortages in
manufacturing industries affects breweries, leading to potential
supply chain disruptions. Taprooms and dining rooms in breweries
have been impacted by changing lifestyles and disposable incomes,
especially among millennials. Procurement of raw materials and hops
has become difficult due to disruptions in the supply chain. Canned
beer with a longer shelf-life and convenient handling has gained
popularity, while freshly brewed and on-tap beer continue to
attract consumers. Tropical flavors and lower alcohol content are
current beer market trends. Alcoholic beverages face competition
from alcohol-free and flavored/unflavored beer. Breweries must
adapt to these challenges by optimizing their processes, investing
in automation, and exploring various packaging options such as
glass, PET bottles, and metal cans. Macro brewery production
focuses on high alcohol content, while micro breweries cater to low
alcohol content and niche markets. The beer industry remains
dynamic, requiring continuous innovation and flexibility.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This beer market market in India report extensively covers market
segmentation by
- Packaging
- Distribution Channel
- 2.1 Off trade
- 2.2 On trade
- Type
- Geography
1.1 Bottles- The beer market is witnessing a
shift in packaging preferences, with consumers favoring lightweight
metal cans and sustainable options over traditional glass bottles.
While brown-colored glass bottles have been the norm, metal cans
offer convenience and adaptability to various social situations.
However, some consumers and traditional breweries still prefer
glass bottles due to their association with the brewing art and
absence of bisphenol A (BPA). In June
2022, Carlsberg introduced eco-friendly Green Fiber Bottles,
which are non-transparent, unbreakable, biodegradable, and have a
recognizable fiber structure. These bottles are made from
sustainably managed wood fibers and feature an impermeable coating
instead of a plastic seal. The bottle segment's growth is
anticipated to drive the beer market in India due to increasing consumer preference
for sustainable packaging options.
For more information on market segmentation with geographical
analysis including forecast (2023-2027) and historic data (2017 -
2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global root beer market is witnessing steady growth, driven
by rising consumer preference for non-alcoholic beverages and
nostalgic flavors. Key players are innovating with unique
formulations and natural ingredients to attract health-conscious
consumers.
In contrast, the global craft beer market is booming, fueled by
a growing appreciation for artisanal brews and diverse flavor
profiles. Microbreweries and independent brewers are leading the
charge, catering to an expanding base of beer enthusiasts seeking
unique, high-quality, and locally-sourced products. Both markets
are set to see continued expansion and innovation.
Research Analysis
The beer market has experienced significant growth due to
globalization, making well-known alcoholic beverages accessible to
consumers worldwide. Beer styles vary from traditional lagers and
pilsners to modern craft brews, each with unique flavors and
characteristics. Craft brewing has gained popularity with consumers
seeking high-quality, artisanal beers, leading to premium pricing
and a shift away from mass-produced counterparts. Online retailers
and e-commerce platforms have made it easier for consumers to
purchase their preferred brands, while social media has increased
brand awareness and engagement. Ingredients like malted barley,
rice, corn, cereals, hops, yeast, and water are essential in
brewing beer, with each ingredient contributing to the final taste
and texture.
Market Research Overview
The beer market is a well-known segment of the global alcoholic
beverage industry, shaped by various trends and factors.
Globalization has led to the spread of beer styles from different
regions, giving rise to craft brewing and premium pricing. Online
retailers and social media have increased brand awareness, while
societal trends like disposable income, favorable taxation, and raw
materials availability influence beer consumption. Production
reductions and closure of taprooms due to stringent regulations,
supply chain disruptions, and lockdowns have impacted macro and
micro breweries alike. Reverse migration and job losses have
affected manpower availability in manufacturing industries, leading
to procurement challenges and distribution disruptions. Segmental
coverage includes product type, such as Standard Lager, Premium
Lager, Specialty Beer, and production processes like germination,
malting, mashing, lautering, brewing, fermentation, clarification,
priming, pasteurization, and carbonation. Ingredients like malted
barley, rice, corn, cereals, hops, yeast, water, and
adjuncts/additives are essential for beer production. Market trends
include premiumization, on-premises establishments, liquor
consumption bans, and e-commerce growth. Millennials' preferences
for high-quality brands, craft breweries, and mass-produced beers
continue to shape the industry. The beer market faces challenges
like manpower shortage, raw materials availability, and production
reduction, but remains a dynamic and evolving sector.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Packaging
-
- Distribution Channel
-
- Type
-
- Geography
-
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/beer-market-size-in-india-is-set-to-grow-by-usd-4-44-billion-from-2023-2027--growth-of-online-retailing-of-beer-to-boost-the-market-growth-technavio-302196380.html
SOURCE Technavio