Youthful Innovation and Cozy Comfort Come
Together in Winning Designs
DIAMOND
BAR, Calif., July 23,
2024 /PRNewswire/ -- Bedsure's artist-design driven
collection of bedding, U by Bedsure, today released its new
summer collection designed by the winners of its first Design Your
Cozy World Contest.
After receiving hundreds of submissions from Gen Z designers
around the world, U by Bedsure hand selected three winners, along
with others, to release a series of their exclusive, collaborative
designs. Each Design Your Cozy World Contest winner was given the
opportunity to see their creative ideas turn into a physical
reality, along with a cash prize of up to $10,000. The products range from beach towels,
blankets, duvet covers and pillow covers, each of which are made of
high-quality, sustainable and durable fabrics.
The Design Your Cozy World Contest first-place winner is
Mercia who resides in New York
City and was inspired by the theme of authenticity. She
describes her patterns as reflecting "a journey of inner and
outdoor discovery, with eyes within hearts, smiling faces in
sunlight and delicate petals." These patterns were
illustrated in her Authenticity Duvet Cover Set, which also
symbolizes the cultural energy of the city.
Summer Benton's joyful
depiction of nature earned her second place in the contest. Based
in Chicago, Summer's aesthetic
features unusual bright color palettes, cartoonish illustrations
and celebratory energy. This all came to life in her 100% Cotton
Underwater World Oversized Beach Towel, which exudes the
warmth of the ocean, and her Nature Paradise Duvet Cover Set, which
features a whimsical journey of nocturnal creatures preparing for a
night's rest. Summer also created a Animal Party Throw Pillow
Cover that has a distinctive three-dimensional texture and
embroidery, a hidden zipper to ensure quick access to the insert
and is made from 100% cotton canvas, offering exceptional
breathability with a soft hand feel.
"This contest is the perfect way to launch a new category of
bedding that's fueled by the very talented and creative young
people who consume our U by Bedsure products," said
Rachel Walker, Design Director of
Bedsure. "We congratulate our winners and invite more designers to
bring their unique perspective to future contests, pushing the
boundaries of design and comfort."
Other Collaborations
Other designs that were fan favorites include Jenna's 100%
Cotton Watercolor Oversized Beach Towel, inspired by whimsical
escapes, and Dana's whimsical bow tie Duvet Cover Set.
U by Bedsure also partnered with young designers, already
beloved by Gen Z to bring their designs to life. A key
collaboration came to life with Geloy Concepcion, a photographer
famous for his "Things You Wanted to Say But Never Did" project.
The messages of "It is what it is" and "Rest is Priority" on
Geloy's decorative pillow covers encourage people to pursue their
passions and lead a fulfilling life. U by Bedsure also worked with
artist, NiMei, to create her Island Oversized Beach Towel. For a
full list of the artist-designed products, please visit the U by
Bedsure page here. The next round of submissions will open later
this year. Stay tuned for more details!
To see some of these designs in real life and meet designers
such as Mercia and Geloy, U by Bedsure will be hosting a pop-up
experience on Friday, July 26,
followed by an event on Saturday, July
27 at 4:00 PM ET at 231
10th Ave, New York, NY 10011.
To RSVP for the event, please see here.
All products are available on bedsure.com, as well as on the U
by Bedsure Amazon page.
About Bedsure:
Founded in 2016, Bedsure is a leading home textile brand with
products sold to over 15 million customers worldwide. Currently,
Bedsure has over 50 bestselling home products in 8 countries and
has maintained a compound growth rate of 100% for five consecutive
years. While Bedsure has grown into a global company with diverse
products to meet different customer needs, its focus on comfortable
home products and everyday value stays the same. For more
information, visit Bedsure's official
website https://bedsurehome.com/, or Amazon
shop https://www.amazon.com/bedsure. Stay in touch with
Bedsure on social media @bedsurehome.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/u-by-bedsure-reveals-design-your-cozy-world-contest-winners-and-availability-of-their-stylish-new-summer-products-302203917.html
SOURCE Bedsure