Creator Commerce Platform LTK Launches New Video First Shopping App Experience
July 24 2024 - 10:00AM
Business Wire
- LTK is unveiling an all-new video experience, with Full-Screen
Continuous Video and Daily Drops, opening up earning opportunities
for creators and creating a more engaging experience for
shoppers.
- Videos on LTK are the most engaging content with shoppers
purchasing 2x more from video and clicking out to retailers 64%
more; videos increase creator earnings by up to 46%.
LTK, the platform that powers Creator Commerce™, is launching a
brand new LTK app video experience for shoppers. LTK is
transforming its app to be video-first, ensuring that creators can
confidently and reliably reach their communities every day on the
LTK platform. As part of this video transformation, LTK is
introducing two new features, Full-Screen Continuous Video and
Daily Drops.
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the full release here:
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Creator Commerce Platform LTK Launches
New Video First Shopping App Experience (Photo: LTK)
Live now, Full-Screen Continuous Video is an all-new, fully
immersive, shoppable video feed on a creator’s LTK, showcasing all
of their videos back-to-back for a continuous and engaging viewing
experience designed to deepen their relationship with their
community, build trust and offer inspiration. Daily Drops is a new
dedicated section on the LTK shopping app home screen giving
shoppers an easy and quick way to view the latest shoppable video
content published in the last 24 hours from the creators they
follow.
For creators, video has never been more important, driving more
sales and engagement than other formats. On the LTK platform,
shoppers purchase 2X more from video posts, and an LTK Creator’s
video content on average drives 64% more click-outs to retailer
sites and apps to shop. In addition, a recent report found that the
majority (65%) of Gen Z describe themselves as video content
creators1. LTK continues to invest in offering the best video
experience and boosting creators’ earning opportunities - as videos
are shown to increase creator earnings by up to a whopping 46%.
“A16Z made famous the phrase 'software is eating the world', and
today, we think 'video is eating the world'. To that point, we are
dedicated to making a creator’s LTK the best destination to own
their community by providing an engaging and seamless experience
that will keep their audience coming back. Video is critical for
creators, and by transforming the LTK app into a video-first
platform, LTK is helping our creators earn more by directly
catering to shoppers' preferences,” said Kit Ulrich, General
Manager of LTK's Creator Shopping Platform. “With the introduction
of Full-Screen Continuous Video and Daily Drops, we are making the
LTK app a more immersive and entertaining shopping experience to
discover, watch and shop creators’ content.”
Full-Screen Continuous Video for a More
Engaging Experience
Full-Screen Continuous Video is a full-bleed, shoppable video
player. Now, shoppers just tap on any video on a creator’s LTK to
start the full-screen video feed. The feed will auto-scroll to the
creator’s next video or shoppers can also manually swipe up or down
to view other videos. And, of course, because it’s LTK, shoppers
can easily access and shop all of the creator’s product
recommendations featured at the bottom of each video.
Daily Drops Delivers the Freshest
Creator Videos
When opening the LTK shopping app, shoppers will soon be greeted
with a brand-new, dedicated section at the top of their screen:
Daily Drops. By tapping on a creator’s profile picture in this new
section, shoppers will launch the full-screen video experience and
watch the freshest videos from all the creators they follow posted
in the last 24 hours. On a creator’s LTK, a new interactive ring
around their profile picture will indicate if there are any
unwatched Daily Drops. While a video will be displayed in Daily
Drops for the first 24 hours after posting, this content will
continue to be available in a creator’s LTK feed that creators can
keep earning from. Like all LTK posts, each video will showcase the
creator’s recommended products at the bottom to easily view and
shop. Daily Drops ensure a creator’s community never misses out on
their new video content, while also enabling them to increase their
visibility in the app, as the more videos they post, the higher
likelihood they will have in appearing.
LTK continues to invest in creating the best shopping experience
possible - innovating to meet the demand for video among shoppers
and creators. These new features are just the latest innovations
from LTK when it comes to video, following the recent launch of
Storytelling Posts with Video, which allows creators to upload up
to 10 one-minute videos in a post.
LTK’s Full-Screen Continuous Video is available globally now,
and Daily Drops is rolling out in the coming weeks. For more
information, please visit: www.shopltk.com.
About LTK
As the inventor of Creator Commerce, LTK is the trusted platform
for creators and their businesses by powering and monetizing the
connection between content and commerce. Founded in 2011 by Amber
and Baxter Box, the LTK mission is to empower creators to be as
economically successful as possible. LTK has over 70 patent assets
for its innovative technology solutions that have pioneered an
industry. Premium lifestyle creators in 150+ countries drive more
than $4.1 billion in annual retail sales through the LTK platform.
Today, 40 million monthly consumers turn to LTK Creators in the LTK
shopping platform to find inspiration and instantly shop the styles
recommended by their favorite creators. More than 8,000 retailers
partner with LTK to gain access to its global creator network for
content that converts against cross-channel KPIs. LTK is the
connection between creators and brands - driving more than 44,000
brand collaborations annually. LTK is headquartered in Dallas, TX
and currently operates on five continents. To download the LTK
shopping app, search for LTK in the App Store or Google Play.
For the latest updates from LTK, follow Shop.LTK on TikTok and
Instagram, and LTK on LinkedIn.
1Study from YouTube - May 2024
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