Digital Star's Latest ANNAXPACSUN Drop Pays
Homage to her Michigan Roots
LOS
ANGELES, Aug. 1, 2024 /PRNewswire/ -- Following the
success of their first collaboration, Pacsun and Anna Sitar, podcast host and content creator,
announced the launch of their second exclusive swimwear collection.
This new line under ANNAXPACSUN is inspired by the warm, sun-soaked
days of a Midwest summer, paying homage to Anna's Michigan roots.
Reflecting on the inspiration behind her new collection, Anna
shares, "My first collection was inspired by the sunrise and sunset
of the California Coast, somewhere I have grown to love
unconditionally. For this collection, I wanted to return to my
roots. When we knew this drop would be in August, the first thing
that came to mind was how much I would have loved these suits in
Michigan during that season while
I lived there. The lakes would be warm from two full months of
sunshine, and we'd be planning getaways to go camping, floating
down the river, and climbing the sand dunes. The inspiration built
itself once I knew exactly where I could see myself wearing a
perfect, Midwest summer collection."
Anna carried forward key elements from the first drop that
resonated with her audience, including popular styles and colors,
including ombre, ribbed lettuce edges, bralette tops, and tie side
bottoms, Anna's new collection also offers fresh colors and prints,
including yellow, green, florals, as well as eco suits with more
sustainably sourced materials, aligning with her commitment to
sustainability. The swimsuits are available in sizes XXS - XXL, and
prices range $26.95 to $32.95 for separates and $49.95 for the onepiece.
Choosing Michigan as the shoot
location was a natural decision for Anna since it's home to her.
The setting allowed her to paint the story of where she pictured
herself in the suits and capture content that mirrored the color
scheme and style, including the lake, pier, lighthouses, and ice
cream shops.
Collaborating with Pacsun has been a dream come true for Anna.
"It has been such a blessing to work with such a powerhouse of a
brand like Pacsun. They not only produce affordable, quality suits
but have a wonderful infrastructure for someone like me who has
dreamed of creating swimsuits. They have so much experience to help
me bring my dreams to life."
"We're delighted to continue our partnership with Anna Sitar," said Abbie
Hutzler, Divisional Merchandise Manager at Pacsun. "Her
creative vision and deep connection to her roots add an original
touch to this collection. Anna retains elements that consumers
loved from the first line while introducing unique features. We're
proud to support her journey and offer our community even more
styles designed by Anna."
The new ANNAXPACUN collection is available now at
Pacsun.com/Anna-Sitar and in select stores nationwide. Images can
be accessed HERE.
ABOUT PACSUN
Pacsun is a purpose-driven, leading
specialty retailer offering a cross section of emerging brands and
trending fashion through the lens of youth culture. Delivering the
latest contemporary, streetwear, and activewear, Pacsun partners
with the best brands at the intersection of fashion, music, art,
and sport to offer curated collections, rare and exclusive
products, and creative collaborations on every level to inspire the
next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in
Los Angeles. Follow @pacsun on
TikTok, Instagram, X, Facebook and YouTube.
ABOUT ANNA SITAR
At 27
years old, Anna Sitar has an
undergraduate degree in Engineering, a Masters in TV/Film
Production, and is a digital megastar with over 13 million
followers. Originally from Marshall,
Michigan, she moved to Los
Angeles in 2019 and downloaded TikTok to practice her
storytelling while she was in school. Her relatable content,
including her "I Don't Want It" series and lifestyle vlogs, has
since garnered a loyal following and earned her the title of one of
TikTok's fastest-growing stars. Now, Anna is further expanding her
influence into fashion design and merchandising with her recently
launched exclusive swimwear collection – ANNAXPACSUN. Anna is also
expanding into the audio space with her recently launched podcast,
Anna's Guide. She sees her platform as a way to share her
authentic self and hopes to inspire others to find their confidence
and tap into their creativity.
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SOURCE Pacsun