- The iconic blended Scotch whisky will become the
club's Official Whisky Partner celebrating their shared ambition
for collective success ahead of the new season
- To celebrate the partnership, Chivas Regal and Arsenal buy a
pre-match round for the local community and spirited Gooners with a
Chivas Highball giveaway across local pubs
LONDON, Aug. 14,
2024 /PRNewswire/ -- Luxury Scotch
whisky Chivas Regal and iconic global football club,
Arsenal, have today announced a new multi-year partnership,
emphasising their commitment to championing community, progressing
culture, and celebrating collective success. Chivas Regal will
become the club's first Official Whisky Partner ahead of the
2024/25 season, supporting Arsenal's men's and women's teams.
The partnership will celebrate both brands' shared ambition for
success and commitment to their communities around the world. It
will take supporters behind the scenes through exclusive content
and global live experiences featuring men's and women's first team
players, celebrity supporters, creators, and club legends. Chivas
is also set to elevate the matchday experience for supporters at
Emirates Stadium by launching a new Chivas Regal bar within Dial
Square. The bar will tap into football culture with a curated
selection of classic, and exclusive to the Emirates, Chivas
Highball serves.
To kick off the partnership in style, and celebrate the season's
opening match, Chivas Regal has teamed up with a selection of local
Arsenal pubs including the newly reopened The Drayton Park
to buy spirited Gooners a round of Chivas Highballs, ahead of
Saturday's match against Wolves. Chivas and Arsenal will also be
celebrating the first Arsenal Women's game at their main home of
Emirates Stadium, by bringing their Chivas Highball giveaway to
their first match on 22nd September against Manchester City
Women.
Nick Blacknell, Chivas Global
Marketing Director commented: "Our partnership with Arsenal
goes beyond whisky and football; it's about unlocking a new layer
of football culture for fans, both here in the UK and across the
globe – extending the experience of the beautiful game we all love
far beyond the pitch. The partnership will stay true to our history
in culture and community and reinforce our commitment to bringing
elevated luxury experiences to fans across the world. We can't wait
to reveal what we have in store over the next few months and look
forward to toasting the 2024 Premier League season together at our
new Emirates bar on Saturday."
Juliet Slot, Chief Commercial
Officer at Arsenal said: "We're proud to welcome Chivas
Regal to our family of partners. It's a brand renowned for its
cultural and community ties, and they share an always forward
mindset that is so important to our club values and ambition. We're
excited to work together to better serve our supporters and bring
our communities from around the world closer to our club."
Football has been an integral part of the Chivas Regal story
since 2018, and today it showcases an unwavering support for the
beautiful game, and the community who come together to make it what
it is. From club partnerships spanning major league and grassroots
level, to global high-energy events crossing continents and uniting
footballers, content creators, talent, and fans in unforgettable
experiences. In 2021, Chivas launched its innovative 'Regal FC'
digital platform which gives fans exclusive, behind-the-scenes
content from some of the biggest names in football – from players
and presenters to DJs and designers. Chivas' dedication to football
has not only raised the game but also fostered a vibrant, global
community of passionate fans.
Scotland, the home of Chivas
Regal, also played a role in the creation of the club, with Dial
Square Football Club founded in October
1886 by Scotsman, David
Danskin, as well as being the first captain of the side.
Arsenal legend George Graham also
heralded from Scotland, leading
the club to a multitude of honours as both player and manager.
Chivas Regal continues to bring innovation and excitement to the
world of football, seamlessly blending sport, culture, and
lifestyle. Supporters can keep up to date with the new partnership
by following @ChivasRegal Instagram or visiting
Chivas.com.
About Chivas
Chivas Regal is the original luxury
blended Scotch whisky. Launched in 1909, Chivas has been integral
to the growth of the Scotch whisky category worldwide – selling
more than 4.5 million 9L cases every year.
Chivas believes in the power of blending in life, as well as in
Scotch. In celebrating the next generation of whisky drinkers who
elevate themselves and those around them to forge new paths to
success - which is why Chivas' ethos is 'I Rise, We Rise', a
nod to the importance of hard work, community and ripping up the
rule book. These values were instilled by founding brothers
James and John Chivas who pioneered
the art of whisky blending in 19th century Scotland and became pillars of the community
due to their tireless work ethic, hustle, and drive. This energy
can be seen today as Chivas continues this vision of blending
success with generosity to elevate the lives of others whether that
is through shining a light on grassroots communities through
Regal FC or supporting the next generation of creative
entrepreneurs who are driving positive change across culture
through New Regals platforms.
Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across
the globe, who together have made Chivas the global success it is
today. The Chivas range blends timeless classics with modern
innovation and includes: Chivas 12, Chivas Extra 13, Chivas XV,
Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas
Regal The Icon
Chivas. I Rise, We Rise.
www.Chivas.com
About Arsenal Football Club
Arsenal Football Club was
born when a group of workers at Dial Square armaments factory in
Woolwich, notably exiled Scotsman David
Danskin and Jack Humble,
decided to form a football team to break the monotony of factory
life. Since that Dial Square team played its first match against
Eastern Wanderers in 1886, Arsenal has gone on to become one of
London's most successful football
clubs and one of the most famous names in modern football with
millions of passionate supporters worldwide. Steeped in history and
tradition, Arsenal Football Club has thrived on a courageous spirit
that has existed throughout its 136 years in existence. While
society and football may have changed during this time, Arsenal has
always served to create a sense of community for people in north
London, across the UK and around
the world.
Please see here for more information about Arsenal.
Photo:
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SOURCE Chivas Regal