SUNNYVALE, Calif., Sept. 16,
2024 /PRNewswire/ -- Plug and Play, a global
innovation platform, announced today that Cathay, a leading premium
travel lifestyle brand, has joined its Travel & Hospitality
program as the newest corporate partner.
With an established Digital Innovation team and strong
innovation process that emphasizes an inclusive, collaborative, and
dynamic approach, Cathay will leverage Plug and Play's global
network of startups, corporate partners, and innovation services to
help deliver customer-centric and sustainable solutions to its
customers and employees.
"We believe that innovation cannot be achieved alone, and this
is why we're excited to partner with Plug and Play and harness its
global innovation network to bring fresh ideas and cutting-edge
technologies to our customers and people. This partnership marks an
important milestone in our journey towards open innovation and
collaboration, not only enhancing our digital capabilities but also
fostering a culture of continuous innovation across the business,"
said Lawrence Fong, Cathay Director
Digital & IT.
Through the partnership, Cathay will tap into Plug and Play's
resources to strengthen its digital transformation, connect with
global tech leaders, and exchange innovative best practices with
other corporations. Cathay is committed to taking promising
solutions from proof-of-concept projects and scaling them into
full-fledged commercial partnerships across the organization.
"We were pleasantly surprised with the number of digital
transformation projects the Cathay team was involved with prior to
them joining our Travel and Hospitality practice out of Silicon
Valley. We look forward to accelerating Cathay's digital
transformation ambitions with the latest technologies developed by
the best of the breed stage agnostic startups around the globe,"
said Amir Amidi, Plug and Play
Managing Partner.
Key focus areas for the partnership include enhancing customer
experience, optimizing digital sales and distribution channels, and
advancing sustainability and carbon reduction initiatives. By
leveraging Plug and Play's expertise and resources, Cathay aims to
drive real business impact and scale successful startup
solutions.
The collaboration between Cathay and Plug and Play marks a
significant step in both organizations' commitment to collaboration
and progress. By joining forces, they are poised to transform the
travel industry and deliver exceptional value to customers
worldwide.
To learn more about Plug and Play Travel & Hospitality,
visit
https://www.plugandplaytechcenter.com/industries/travel-and-hospitality.
About Plug and Play
Plug and Play is the leading innovation platform, connecting
startups, corporations, venture capital firms, universities, and
government agencies. Headquartered in Silicon Valley, we're present
in 60+ locations across five continents. We offer corporate
innovation programs and help our corporate partners in every stage
of their innovation journey, from education to execution. We also
organize startup acceleration programs and have built an in-house
VC to drive innovation across multiple industries where we've
invested in hundreds of successful companies including Dropbox,
Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For
more information, visit https://www.plugandplaytechcenter.com/.
About Cathay
Cathay is a premium travel lifestyle brand that brings together
all that we love about travel with everyday lifestyle. The range of
products and services includes flights, holidays, shopping, dining,
wellness and payment. All our travel lifestyle offerings are
designed to bring customers exciting offers, rewards, and
experiences with hand-picked partners.
Flights are provided by Hong
Kong's home carrier Cathay Pacific, a premium full-service
airline and a founding member of the oneworld global
alliance. Cathay also includes the Group's cargo division Cathay
Cargo, and low-cost carrier HK Express. We are a member of the
Swire Group and are listed on the Hong Kong Stock Exchange (HKSE)
as a public company.
For more than seven decades, Cathay Pacific has been connecting
our home city of Hong Kong to the
world. Now we are bringing that connection to more of our
customers' lives. The new era of Cathay elevates their every bite,
tap, step, stay and flight to greater heights. www.cathay.com
Media Contact:
press@pnptc.com
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SOURCE Plug and Play