LONDON, Feb. 17,
2025 /PRNewswire/ -- Fresha, the world's leading
marketplace and business management platform for the beauty,
wellness and self-care industry, is accelerating its global
expansion while reinforcing its position as the safest and most
secure platform on the market.
In just six months, Fresha's proprietary AI and Machine Learning
technology has reduced fraud by an incredible 99%, preventing
fraudulent transactions from affecting businesses and clients. This
milestone sets a new benchmark for security in the industry,
showcasing Fresha's commitment to staying ahead of evolving cyber
threats and ensuring unparalleled protection for businesses and
clients worldwide.
To achieve this, Fresha combines advanced AI-driven fraud
prevention with a comprehensive layered security program. By
leveraging frameworks like ISO 27001, HIPAA, and GDPR, Fresha
ensures that data is protected, vulnerabilities are identified in
real time, and all system access is tightly controlled. Zero-trust
access management, continuous automated compliance monitoring, and
secure vendor protocols further minimize risks, ensuring both
proactive and reactive defences are in place.
Fresha's AI-powered fraud detection system uses predictive
analytics to identify suspicious patterns before they cause
harm—going beyond traditional, reactive methods. Advanced
transaction scoring monitors multiple parameters to detect
fraudulent activity, while automated systems flag and block payment
fraud attempts—such as stolen card transactions—before they happen.
Furthermore, Fresha's secure messaging infrastructure proactively
combats SMS and email phishing scams, ensuring that clients and
businesses remain protected across every interaction.
To further strengthen its security posture, Fresha invites
skilled security researchers and ethical hackers to partner in
enhancing the platform's security infrastructure. Through a
comprehensive bug bounty program, Fresha fosters collaboration with
the cybersecurity community to proactively identify and address
potential vulnerabilities. The focus is on discovering high-impact
security findings that help maintain the robust protection Fresha
users expect and deserve. Qualified security researchers interested
in participating in the bug bounty program can reach out to
security@fresha.com for detailed program guidelines, scope, and
reward information.
"As we continue to grow, our responsibility to safeguard
businesses and clients grows with us," said William Zeqiri, Founder & CEO at Fresha.
"Fraudsters are becoming increasingly sophisticated, but so are we.
With our proprietary AI and Machine Learning systems, we don't just
react to fraud—we stop it before it even starts. Combined with our
robust compliance and security frameworks, this ensures that Fresha
remains the safest and most reliable platform in the industry."
Fresha's approach to security is not just about fraud
prevention—it's about maintaining a seamless, efficient experience
for over 130,000 partners and tens of millions of users globally.
By automating security processes, Fresha eliminates complexity
while safeguarding operations at scale.
With fraud on the rise globally—including £571 million in card
payment fraud in the UK in 2023 and projected $91 billion in e-commerce payment fraud losses by
2028—Fresha's AI-driven security measures have never been more
essential. As cybercriminals evolve, Fresha continues to lead the
industry in setting new security benchmarks for trust and
reliability.
About Fresha:
Fresha is the leading global marketplace and business management
software for the beauty, wellness and self-care industry,
empowering professionals with an all-in-one solution for bookings,
payments, marketing, staff management, loyalty, and more. Trusted
by millions of users worldwide, Fresha remains at the forefront of
innovation, ensuring the highest level of security and efficiency
for its users.
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