Apple and Mercedes‑Benz today announced that Apple Music’s
highly acclaimed Spatial Audio with support for Dolby Atmos is now
available as a native experience in Mercedes‑Benz vehicles for the
first time, delivering on a shared commitment to provide customers
worldwide with the very best music experience. Apple Music with
Spatial Audio comes fully integrated through the MBUX infotainment
system first in the Mercedes‑Maybach S‑Class, the EQS and EQS SUV,
as well as the EQE, EQE SUV and the S‑Class, equipping these
vehicles with studio-quality sound better than in any concert hall,
and giving drivers a fully immersive listening experience with
unparalleled, multidimensional sound and clarity.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221016005028/en/
Apple and Mercedes Benz today announced
that Apple Music’s highly acclaimed Spatial Audio with support for
Dolby Atmos is now available as a native experience in Mercedes
Benz vehicles for the first time, delivering on a shared commitment
to provide customers worldwide with the very best music experience.
Apple Music with Spatial Audio comes fully integrated through the
MBUX infotainment system first in the Mercedes Maybach S Class, the
EQS and EQS SUV, as well as the EQE, EQE SUV and the S Class,
equipping these vehicles with studio-quality sound better than in
any concert hall, and giving drivers a fully immersive listening
experience with unparalleled, multidimensional sound and clarity.
(Photo: Business Wire)
“Sound quality is incredibly important to Apple Music which is
why we are so excited to be working with Mercedes to make Spatial
Audio on Apple Music available natively in the car for the first
time,” said Oliver Schusser, Apple’s vice president of Apple Music
and Beats. “Spatial Audio is revolutionizing the way artists create
and fans listen to music and it’s an experience that is impossible
to explain in words; you have to hear it for yourself to appreciate
it. Together with Mercedes, we now have even more opportunities to
bring wholly immersive music to our subscribers all over the
world.”
“We’re joining forces to offer our customers a benchmark music
experience unparalleled in the industry,” said Markus Schäfer,
Member of the Board of Management of Mercedes‑Benz Group AG, Chief
Technology Officer, responsible for Development and Procurement.
“We are proud that our vehicles will be the first-ever non-Apple
devices to natively feature immersive Spatial Audio with Dolby
Atmos. This seamless experience shows how in-car entertainment can
reach exciting new levels by perfectly integrating hardware and
software.”
Mercedes-Benz drivers who are already subscribed to Apple Music
gain immediate access to an ever-growing selection of songs and
albums available in Spatial Audio from some of the world’s biggest
artists spanning all genres, including hip-hop, country, Latin,
pop, and classical1. Apple Music also offers curated Spatial Audio
playlists like Driving in Spatial Audio and Hip-Hop in Spatial
Audio, where listeners can find and discover songs from their
favorite artists. Additionally, subscribers can access Apple
Music’s entire catalog of 100 million songs, thousands of
editorially curated playlists, and daily selections from the
world’s best music experts, including all of the artists and hosts
broadcasting across its Apple Music 1, Apple Music Hits, and Apple
Music Country global live-stream radio stations.
The limited edition Mercedes‑Maybach by Virgil Abloh, released
to consumers recently, was one of the first cars in the world — and
the first model in the Mercedes‑Benz lineup — to offer this
superior, multidimensional soundscape powered by the Burmester®
high-end 4D sound system. The technology will be rolled out to
other models soon.
The Burmester® high-end 4D sound system includes:
- 31 speakers, including six 3D speakers that emit their sound
from above, 4 near-ear speakers in the front seats, an 18.5-liter
subwoofer
- 8 sound transducers (two per seat)
- 2 amplifiers
- 1750 watts power
About Apple Music
Apple loves music. Apple revolutionized the music experience
with iPod and iTunes. Today, the award-winning Apple Music
celebrates musicians, songwriters, producers, and fans with a
catalog of over 100 million songs, expertly curated playlists, and
the best artist interviews, conversations, and global premieres
with Apple Music Radio. With original content from the most
respected and beloved people in music, autoplay, time-synced
lyrics, lossless audio, and immersive sound powered by Spatial
Audio with Dolby Atmos, Apple Music offers the world’s best
listening experience, helping listeners discover new music and
enjoy their favorites while empowering the global artist community.
Apple Music is available in over 167 countries and regions on
iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini,
CarPlay, and online at music.apple.com, plus popular smart
speakers, smart TVs, and Android and Windows devices. Apple Music
is ad-free and never shares consumer data with third parties. More
information is available at apple.com/apple-music.
Further information about Mercedes-Benz is available at
www.mercedes-benz.com. Press information and digital services for
journalists and multipliers can be found on our Mercedes me media
online platform at media.mercedes-benz.com as well as on our
Mercedes-Benz media site at group-media.mercedes-benz.com. Learn
more about current topics and events related to Mercedes-Benz Cars
& Vans on our
@MB_Press Twitter channel at www.twitter.com/MB_Press.
Mercedes-Benz AG at a glance
Mercedes‑Benz AG is responsible for the global business of
Mercedes‑Benz Cars and Mercedes‑Benz Vans, with around 172,000
employees worldwide. Ola Källenius is Chairman of the Board of
Management of Mercedes‑Benz AG. The company focuses on the
development, production and sales of passenger cars, vans and
vehicle-related services. Furthermore, the company aspires to be
the leader in the fields of electric mobility and vehicle software.
The product portfolio comprises the Mercedes‑Benz brand with the
brands of Mercedes‑AMG, Mercedes‑Maybach, Mercedes‑EQ, G‑Class as
well as products of the smart brand. The Mercedes me brand offers
access to the digital services from Mercedes‑Benz. Mercedes‑Benz AG
is one of the world's largest manufacturers of luxury passenger
cars. In 2021 it sold around 1.9 million passenger cars and nearly
386,200 vans. In its two business segments, Mercedes‑Benz AG is
continually expanding its worldwide production network with around
35 production sites on four continents, while gearing itself to
meet the requirements of electric mobility. At the same time, the
company is constructing and extending its global battery production
network on three continents. As sustainability is the guiding
principle of the Mercedes‑Benz strategy and for the company itself,
this means creating lasting value for all stakeholders: for
customers, employees, investors, business partners and society as a
whole. The basis for this is the sustainable business strategy of
the Mercedes‑Benz Group. The company thus takes responsibility for
the economic, ecological and social effects of its business
activities and looks at the entire value chain.
1 In order to use the online music service "Apple Music", a
personal Mercedes me ID and agreement to the Mercedes me connect
Terms of Use are required.
A mobile data connection is required to use the online music
service "Apple Music". Customers can purchase the required data
volume via the Mercedes me portal from a Mobile Network Operator
(MNO) or use it via their smartphone data tariff via tethering.
The use of Dolby Atmos results in increased data volume
consumption.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221016005028/en/
Oliver Fenzl, phone: +49 (0) 176 3092 5025,
oliver.fenzl@mercedes-benz.com Pascal Becker, phone: +49 (0) 160
8630 908, pascal.becker@mercedes-benz.com Andrea Berg, phone: +1
667 2391, andrea.a.berg@mercedes-benz.com Jessica Bas, phone: +1
310 895 6508, jessica_bass@apple.com
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