VINE Fresh Vine Wine Inc

Filed by Fresh Vine Wine, Inc.

pursuant to Rule 425 under the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

under the Securities Exchange Act of 1934

Subject Company: Amaze Software, Inc.

Date: December 19, 2024

To Our Shareholders,
As a brand dedicated to supporting the creators of today and tomorrow, it’s essential for us to deeply understand how they think, what inspires them, and what challenges they face. Creators know that building a modern brand doesn’t happen overnight—it’s a process of continuous evolution, learning, and improvement. In 2024, we proved that “becoming amazing is better than already being amazing.”

By striving to improve just 1% every day, we strengthened our position as a leader in creator-driven commerce while resonating with the mindset of creators and investors alike—those who recognize that growth is a journey worth celebrating.

This concept will take center stage in 2025 with the launch of our new brand awareness campaign:

“Becoming Amazing > Being Amazing.”

This campaign honors the journey toward success, the milestones along the way, and the constant evolution that defines both creators and our brand. It sets the tone for our strategic roadmap rollout in 2025 and underscores our commitment to making the journey as meaningful as the destination.

A Breakout Year for Growth and Innovation
2024 was a transformative year for Amaze—defined by significant growth, bold innovation, and extraordinary achievements by the creators we support. From scaling our infrastructure to diversifying our product suite, we equipped creators with powerful tools to unlock new levels of success.

Strategic investments in platform enhancements and global expansion fueled our momentum, bringing 1.4 million new creators onto the platform and solidifying our leadership in the creator economy. Below, we spotlight the key drivers behind this incredible year:

Global Expansion and Product Innovation

Expanding Horizons

In 2024, Amaze achieved significant milestones in global fulfillment by establishing key centers in India and Mexico. These facilities empower creators to access high-growth markets with competitive pricing and faster shipping. Furthermore, our localized fulfillment model has reduced our environmental footprint, reflecting our commitment to sustainable operations.

Diversifying Products

We expanded our portfolio to include over 180 physical products and introduced 20+ digital product categories in Q4, capitalizing on holiday demand. This innovation enables creators to generate revenue through digital offerings, even after shipping deadlines, creating new opportunities for growth.

Custom Product Partnerships

Our partnership with Pietra continues to redefine creator-driven commerce, allowing creators to design and launch bespoke products with ease. From custom toys to plushies, these personalized offerings deepen creator loyalty and expand their reach.

Strategic Partnerships and Platform Enhancements

Streamlining the Creator Journey

Our integration with Adobe Express is revolutionizing the way creators design and launch products. By reducing friction and boosting productivity, this collaboration is a game-changer, as highlighted by enthusiastic feedback at Adobe MAX.

Partnerships

We’ve invested in strategic partnerships that deliver tangible value to creators and enhance platform engagement. These collaborations provide tools that improve content creation, boost audience connection, and streamline the shopping experience, empowering creators to grow their brands and maximize their potential.

Celebrating Creator Success

The incredible accomplishments of our creators underscore the strength of the Amaze platform:

These stories are a testament to the power of the Amaze platform and our commitment to supporting creators in every step of their journey.

Looking Ahead: 2025 and Beyond

As we close 2024, we look forward to our previously announced merger with Fresh Vine Wine, expanding our product portfolio and unlocking new opportunities. In 2025, we will continue to scale globally, enhance marketing support for creators, and deepen the connections between creators and their audiences.

At Amaze, we live by the philosophy that becoming amazing is better than being amazing. We strive for continuous improvement—getting 1% better every day. Together with our creators, investors, and partners, we’re not just building a platform; we’re shaping the future of creator-powered commerce.

Thank you for being part of this journey.

Sincerely,
Aaron Day
CEO, Amaze Software 

Forward-Looking Statements

This investor letter contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified using words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,” “believe,” “estimate,” “forecast,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address various matters including statements regarding the timing or nature of future operating or financial performance or other events. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Among these risks and uncertainties are those set forth in Fresh Vine’s annual report on Form 10-K for the year ended December 31, 2023, and subsequently filed documents with the SEC. In addition to such risks and uncertainties, risks and uncertainties related to forward-looking statements contained in this press release include statements relating to Fresh Vine’s business and the pursuit of Fresh Vine’s strategic options, including the proposed business combination with Amaze Software (the “Business Combination”). Actual results may differ materially from those indicated by such forward-looking statements as a result of various factors, including without limitation: (i) the risk that the Business Combination may not be completed in a timely manner or at all, which may adversely affect the price of Fresh Vine’s securities; (ii) the failure to satisfy the conditions to the consummation of the Business Combination, including the adoption of the Business Combination Agreement by the stockholders of Fresh Vine; (iii) the receipt of certain governmental and regulatory approvals; (iv) the occurrence of any event, change or other circumstance that could give rise to the termination or abandonment of the Business Combination Agreement; (v) the potential effect of the announcement or pendency of the Business Combination on Amaze’s or Fresh Vine’s business relationships, performance and business generally, including potential difficulties in employee retention; (vi) risks that the Business Combination disrupts current plans and operations of Fresh Vine or Amaze; (vii) the outcome of any legal proceedings that may be instituted against Fresh Vine related to the Business Combination Agreement or the Business Combination; (viii) the risk that Fresh Vine will be unable to maintain the listing of Fresh Vine’s securities on NYSE American; (ix) the risk that the price of Fresh Vine’s securities, or the price of Pubco Common Stock following the closing, may be volatile due to a variety of factors, including changes in the competitive industries in which Fresh Vine or Amaze operates, variations in performance across competitors, changes in laws and regulations affecting Fresh Vine’s or Amaze’s business and changes in the capital structure; (x) the inability to implement business plans, forecasts, and other expectations after the completion of the Business Combination and identify and realize additional opportunities; (xi) the risk of changes in applicable law, rules, regulations, regulatory guidance, or social conditions in the countries in which Amaze’s customers and suppliers operate in that could adversely impact Amaze’s operations; (xii) the risk that Fresh Vine and/or Amaze may not achieve or sustain profitability; (xiii) the risk that Fresh Vine and/or Amaze will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; and (xiv) the risk that Fresh Vine and/or Amaze experiences difficulties in managing its growth and expanding operations. A further description of the risks and uncertainties relating to the business of Fresh Vine is contained in Fresh Vine’s most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q, as well as any amendments thereto reflected in subsequent filings with the SEC. Fresh Vine cautions investors not to place considerable reliance on the forward-looking statements contained in this press release. You are encouraged to read Fresh Vine’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and Fresh Vine undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or changes in its expectations.

ADDITIONAL INFORMATION ABOUT THE TRANSACTION AND WHERE TO FIND IT

This communication is being made in respect of the proposed transaction between Fresh Vine and Adifex Holdings LLC, a Delaware limited liability company (“Company”), pursuant to which the Company and its future subsidiary Amaze will become subsidiaries of Fresh Vine, or its successor entity. In connection with the proposed transaction, Fresh Vine, or its successor entity, will file with the SEC a Registration Statement on Form S-4 that will include the Joint Proxy Statement of Fresh Vine and Company and a Prospectus of Fresh Vine, as well as other relevant documents regarding the proposed transaction. A definitive Joint Proxy Statement/Prospectus will also be sent to Fresh Vine stockholders and Company members. 

INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE REGISTRATION STATEMENT AND THE JOINT PROXY STATEMENT/PROSPECTUS REGARDING THE TRANSACTION WHEN IT BECOMES AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION AND FRESH VINE, THE COMPANY AND AMAZE.

A free copy of the Joint Proxy Statement/Prospectus (when it becomes available), as well as other filings containing information about Fresh Vine, may be obtained at the SEC’s Internet site (http://www.sec.gov). You will also be able to obtain these documents, free of charge, from Fresh Vine by accessing Fresh Vine’s website at www.ir.freshvinewine.com, by directing a request to Fresh Vine Stockholder Relations Manager, Mike Pruitt, at Fresh Vine via PO Box 78984 Charlotte, NC 28271, by calling 707.578.2238 or by sending an e-mail to mp@freshvinewine.com. 

This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction. 

Participants in the Solicitation

Fresh Vine, Company, and Amaze and certain of their respective directors, executive officers or other members of management may be deemed to be participants in the solicitation of proxies from Fresh Vine’s stockholders and Company members in connection with the proposed transaction. Information regarding Fresh Vine’s directors and executive officers is contained in Fresh Vine’s definitive proxy statement on Schedule 14A, dated November 6, 2023 and in certain of its Current Reports on Form 8-K, which are filed with the SEC. Additional information regarding the interests of those participants and other persons who may be deemed participants in the transaction may be obtained by reading the Joint Proxy Statement/Prospectus regarding the proposed transaction when it becomes available. Investors should read the Joint Proxy Statement/Prospectus carefully when it becomes available before making any voting or investment decisions.  Free copies of these documents may be obtained as described in the preceding paragraph.

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