LAS VEGAS, April 7, 2014 /PRNewswire/ --
- Integrated studio-grade DRM protection enhances Akamai's
online media workflow, maintains quality and scale.
- Irdeto and BuyDRM first to join Akamai digital rights
management partner program
2014 NAB Show (Booth SL4525) -- Akamai Technologies, Inc.
(NASDAQ: AKAM), the leading provider of cloud services for
delivering, optimizing and securing online content and business
applications, today announced its cloud-based digital media
workflow has passed the Motion Picture Association of America's
(MPAA) security assessment. As one of the first to undergo an MPAA
security assessment, Akamai's cloud workflow has the integrated
digital rights management (DRM) element that is critical for
premium content protection.
The new capability is designed to enable premium content owners
to take advantage of the quality benefits and economic efficiencies
of Akamai's cloud-based media workflow. Content providers need only
upload a single source file to Akamai, which will facilitate the
DRM processing in addition to transcoding and stream packaging for
optimized, secure delivery to connected devices. The cloud-based
workflow is intended to alleviate the physical resources and
operational complexities often associated with in-house content
preparation.
In conjunction with the introduction of its secure workflow,
Akamai announced its DRM partner program, designed to integrate a
range of DRM providers and technologies into the Akamai workflow
and offer customers an array of options to best meet their DRM
requirements. The first two participants, Irdeto and BuyDRM, will
offer Akamai customers a choice of Microsoft PlayReady and Adobe
Access DRM technologies.
"As consumer demand for high-quality multi-screen services
increases, content owners and operators need to 'look under the
hood' of their platforms and re-assess content delivery and
management schemes," said Paul
Ragland, VP North America, Irdeto. "It's all about
flexibility on the backend so that operators can deliver better
user experiences. By joining Akamai's DRM partner program,
operators now have access to versatile studio-grade protection for
high-value on-demand content. Our partnership with Akamai provides
customers with the tools they need most to secure their content
across all platforms and devices."
"Today's device-driven marketplace has quickly changed the way
content distributors create and prepare their digital media
offerings," said Christopher Levy,
CEO, BuyDRM. "Working with Akamai, BuyDRM will securely streamline
and automate that process so that users of the Akamai Network and
BuyDRM's KeyOS Platform can lower their time to market while
maintaining their content's security."
The integrated workflow process begins when content master
mezzanine files are encrypted and uploaded from content owners'
facilities to Akamai's NetStorage cloud-based storage using one of
the available secure upload tools. Files remain encrypted until
they enter Akamai's transcoding servers, which are housed in the
MPAA-assessed facilities. They are then decrypted, transcoded to
the owners' specifications, wrapped in DRM encryption, and keys are
generated through the DRM partner's servers. These protected files
are then made available for secure delivery and playback across the
Akamai Intelligent Platform. At playback, the player retrieves the
encryption keys from the DRM partner's servers and unlocks the
content for local playback.
"Meeting the rigorous criteria set forth by the MPAA is a
meaningful achievement in Akamai's ongoing commitment to drive
innovation in online video and securely deliver the highest
possible quality content at scale," said Michael Fay, vice president, media products and
operations, Akamai. "Content protection is crucial, and
qualifying our workflow through the MPAA assessment adds
further credence to Akamai's goal of being the trusted provider for
source and derivative content on the Internet. We plan to continue
to evolve Akamai's online media solutions so that our
customers recognize the Akamai partnership as essential for
providing the highest quality online
experiences. Achieving this recognition requires not only
the highest-performing, most reliable cloud storage and global
delivery services, but also scalable, secure and consistently
high-quality content preparation."
For those interested in learning more about Akamai's workflow, a
new white paper, "Securing Cloud-Based Workflows for Premium
Content," is available for download on Akamai's 2014 NAB Show site
at http://www.akamai.com/nab2014.
Akamai is showcasing its full range of digital media solutions,
including cloud-based storage, processing, analytics and delivery
services at the 2014 NAB Show, booth SL4525, in Las Vegas, April
7-10. Demonstrations will show how live and on-demand online
video content, including 4K/UHD, can be delivered at the quality
and scale necessary to meet increasing consumer demands and
expectations.
About Akamai
Akamai® is the leading
provider of cloud services for delivering, optimizing and securing
online content and business applications. At the core of the
Company's solutions is the Akamai Intelligent Platform™ providing
extensive reach, coupled with unmatched reliability, security,
visibility and expertise. Akamai removes the complexities of
connecting the increasingly mobile world, supporting 24/7 consumer
demand, and enabling enterprises to securely leverage the cloud. To
learn more about how Akamai is accelerating the pace of innovation
in a hyperconnected world, please visit www.akamai.com or
blogs.akamai.com, and follow @Akamai on Twitter.
Akamai Statement Under the Private Securities Litigation
Reform Act
This release contains information about future expectations, plans
and prospects of Akamai's management that constitute
forward-looking statements for purposes of the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. Actual results may differ materially from those indicated by
these forward-looking statements as a result of various important
factors including, but not limited to, failure of Akamai's cloud
workflow solutions to operate as expected or to address intended
market needs, a failure of Akamai's network infrastructure,
termination of the DRM partner program or any individual company's
participation in it, and other factors that are discussed in
Akamai's Annual Report on Form 10-K, quarterly reports on Form
10-Q, and other documents periodically filed with the SEC.
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Contacts:
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Chris
Nicholson
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Tom Barth
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Media
Relations
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Investor
Relations
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617-444-2987
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617-274-7130
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cnichols@akamai.com
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tbarth@akamai.com
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SOURCE Akamai Technologies, Inc.