Amplitude Launches New Technology Integrations to Unify Data and Expand Customer Choice in the Digital Optimization Era
February 16 2022 - 3:07PM
Business Wire
Amplitude’s growing technology ecosystem makes
it the hub for turning customer data into actionable insights and
targeted digital experiences.
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimization, today announced new and enhanced integrations across
the technology stack to empower organizations to better unify,
analyze, and act on customer data. Amplitude now has new
integrations with Adobe Launch, AWS Redshift, Google BigQuery,
Google Tag Manager, and MailChimp as well as an enhanced
integration with HubSpot. This adds to the more than 60 existing
integrations that unlock actionable customer insights that fuel
faster product innovation. The new set of integrations allows
customers to seamlessly ingest data into Amplitude, reduce time to
implement Amplitude, and create more customized marketing
campaigns.
Amplitude takes an open approach to help customers move data to
and from its Digital Optimization System. Through its growing
partner ecosystem, Amplitude is able to ingest data through
customer data platforms (CDPs), data warehouses, SaaS platforms,
and Amplitude’s own software development kits (SDKs). Nearly 600
organizations already use Amplitude’s data warehouse and cloud
storage integrations with Snowflake, Google Cloud Storage, and AWS
S3, and now companies using Google BigQuery and AWS Redshift can
export data from Amplitude as well. With simplified access to new
data sources and destinations, teams can eliminate data silos,
enrich data sets, and increase visibility into customer
behaviors.
“As the demand for digital optimization increases, organizations
are asking for easier and faster ways to both import their data
into Amplitude and export enriched data to downstream
applications,” said Justin Bauer, senior vice president of product
at Amplitude. “Data management is a huge challenge for many
leaders, so the breadth and depth of Amplitude's technology
integration ecosystem is a powerful differentiator for our Digital
Optimization System. We’re becoming the go-to hub for customer
data, making it easier than ever for companies to understand their
customers, create better product experiences, and ultimately grow
their business.”
Today consumers expect intuitive, customized product
experiences, and organizations are realizing that surface-level web
analytics are insufficient. Instead, teams need actionable insights
into user behavior across all digital touchpoints in order to
manage, measure, and optimize their digital products and customer
experiences. With new integrations into Google Tag Manager and
Adobe, businesses can now easily migrate data from these
traditional web and marketing analytics solutions to Amplitude,
drastically reducing time-to-implement from weeks to minutes.
By connecting key marketing technologies to Amplitude,
organizations can also say goodbye to one-size-fits-all marketing
campaigns and ensure customers and prospects are served the right
messages every time. With new integrations into Mailchimp, Klaviyo,
and Customer.io, Amplitude customers can deliver on a variety of
marketing use cases such as data-driven personalization,
personalized customer journeys, and campaign automation.
“It’s impossible to overemphasize the importance of self-service
analytics at Kahoot!” said Martí Colominas, head of data at Kahoot!
“With Amplitude's ability to connect out of the box with our
technology stack, we are able to remove data bottlenecks to not
only receive insights faster but also spark further curiosity and
experimentation within the product to improve the user
experience."
In a further expansion of the Amplitude partner ecosystem, the
team at Amazon Web Services (AWS) recently announced Amplitude’s
designation as an AI for Data Analytics (AIDA) solution. The sole
product analytics solution with the AIDA designation, Amplitude
leverages AWS artificial intelligence (AI) and machine learning
services to take the complexity out of AI-based insights and
personalization.
Learn more about Amplitude’s Data Connections here or request a
custom demo today.
About Amplitude Amplitude is the pioneer in digital
optimization software. Almost 1,600 customers, including Atlassian,
Instacart, NBCUniversal, Shopify, and Under Armour rely on
Amplitude to help them innovate faster and smarter by answering the
strategic question: "How do our digital products drive our
business?" The Amplitude Digital Optimization System makes critical
data accessible and actionable to every team — unifying product,
marketing, developers, and executive teams around a new depth of
customer understanding and common visibility into what drives
business outcomes. Amplitude is the best-in-class product analytics
solution, ranked #1 in G2’s 2022 Winter Report. Learn how to
optimize your digital products and business at amplitude.com.
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Communications Darah Easton press@amplitude.com
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