Amplitude Announces Snowflake-native Amplitude, a Snowflake Native App with New Snowpark Container Services
June 27 2023 - 2:00PM
Business Wire
New application seamlessly and securely
integrates self-serve customer insights from Amplitude with
Snowflake data all within the joint customer's Snowflake
account
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced at Snowflake’s annual user conference,
Snowflake Summit 2023, the launch of Snowflake-native Amplitude, a
Snowflake Native App that utilizes Snowpark Container Services
(private preview). This Snowflake Native App allows joint customers
to access self-serve, behavioral insights directly within their
Snowflake instance.
Amplitude is one of a select group of partners developing
Snowflake Native Apps that utilize Snowpark Container Services.
This new capability builds upon Amplitude and Snowflake’s existing
partnership and data-sharing integration.
This application marks Amplitude’s first warehouse-native
offering. Warehouse-native Amplitude will help more organizations
uncover the behavioral insights they need to make better product
decisions without leaving their data platform of choice. Amplitude
also announced several new capabilities, including AI-assisted data
governance and automated instrumentation and reporting, to help
teams access clearer insights faster.
Joint customers can now unlock additional value from their data
by empowering their entire organization with access to self-serve
insights from Amplitude — all without leaving their Snowflake
instance. Snowflake-native Amplitude simplifies data governance by
using existing Snowflake security and access controls and
eliminating the need to store or duplicate data in multiple
places.
“Today, siloed data makes it difficult for teams to get the
insights they need to drive their business forward,” said Justin
Bauer, chief product officer at Amplitude. “We want to make it
easier for teams to seamlessly and securely integrate customer and
product insights with their Snowflake data. Now every Snowflake
customer can unlock the benefits of self-service analytics to
better understand each step in the customer journey so they can
drive active user growth, increase retention, and improve
monetization.”
Snowflake, the Data Cloud company, announced the launch of
Snowpark Container Services to expand the scope of Snowpark to help
organizations run third-party software and full-stack applications
— all within their account. By accessing and running commercial
software and apps directly in their Snowflake account, customers
can seamlessly enhance the value of their data using cutting-edge
tools without moving or compromising its security.
“We continue to invest in our expansive partner ecosystem,
accelerating how users build in the Data Cloud by reimagining what
they can run within Snowflake, without tradeoffs,” said Chris
Child, senior director of product management, Snowflake. “With the
launch of Snowpark Container Services, we’re making this a reality.
Amplitude’s proven track record of helping teams measure and
understand customer behavior to improve customer experiences
combined with the ease of use, scalability, and unified governance
of the Snowflake Data Cloud will help us deliver more value for our
joint customers.”
“As the amount of customer data within data platforms continues
to grow, self-serve access to insights is a must-have,” said David
Wallace, research director of customer data and analytics at IDC.
“Snowflake-native Amplitude will allow teams to quickly and easily
access more of their customer data while maintaining the security
and governance benefits within their Snowflake instance.”
This news comes alongside Amplitude’s announcement of several
new capabilities to help technical and non-technical teams gain
self-serve access to trusted data and clearer insights. With user
experience improvements and automated insights, it’s never been
easier to get started with Amplitude. New capabilities and
integrations include:
- Automated instrumentation & reporting: Instantly
track user activity and baseline metrics like daily active users,
average session length, and geolocation with Amplitude’s enhanced
SDK so teams can start reporting on day one.
- Industry-specific reporting templates: Customers can
quickly discover product insights tailored to their business with
new reporting templates that include industry-specific key
metrics.
- AI-assisted data governance: Maintain and continually
improve data quality with automation and intelligent
suggestions.
- Expanded partner integrations: Quickly and easily send
data to other parts of your stack with new and expanded
integrations with Braze, Hubspot, Intercom, Marketo, and more.
Sign up for the Early Access Program for Snowflake-native
Amplitude here. Learn more about Amplitude’s data capabilities here
and Warehouse-native Amplitude here.
Visit Amplitude at booth #2243 at the Snowflake Summit,
happening now through June 29, 2023, or follow along on Twitter,
LinkedIn, and the Amplitude blog for more updates.
Learn more about Snowflake’s continued innovations that extend
data programmability for data science, data engineering, and
application development here. Be sure to check out the Snowflake
Summit 2023 keynotes live or on-demand here, and stay on top of the
latest news and announcements from Snowflake on LinkedIn and
Twitter.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 2,200
customers, including Atlassian, Jersey Mike’s, NBCUniversal,
Shopify, and Under Armour, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2023 Summer Report. Learn how to optimize your
digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230627280524/en/
Communications Darah Easton press@amplitude.com
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