SANTA CLARA, Calif.,
Aug. 12, 2021 /PRNewswire/
-- Agora, Inc. (NASDAQ: API), a pioneer and leading
platform for real-time engagement APIs, today announced a
partnership with live mobile game company De Kabeza to bring
real-time engagement (RTE) to their platform. The collaboration
seamlessly integrates Agora's voice, video, messaging, and
interactive live streaming technology into the company's production
tools.
Through the partnership, De Kabeza empowers its customers, like
Sorteos Tec which runs lottery games to raise money for university
scholarships, to create new, engaging experiences and attract new
audiences. The partnership is creating an exciting and innovative
experience that makes the viewers, at home, an integral part of the
gaming experience.
"We're thrilled to bring the power of real-time engagement to De
Kabeza's innovative gaming platforms," said Reggie Yativ, CRO and COO at Agora. "This
partnership is enabling the shift toward virtual experiences
globally and creating exciting and innovative experiences that make
viewers, at home, an integral part of live events. The opportunity
to bring our low latency audio and video solutions to the live
games occurring on De Kabeza's platform is exciting and we look
forward to continuing to change the live gaming and trivia space
through a more interactive gaming experience."
De Kabeza tapped Agora's technology in January of 2021 to
continue to improve their platform and provide an engaging
experience for its users. Video and audio quality are integral to
De Kabeza's platform, and since adopting Agora's best-in-class RTE
capabilities, the gaming platform is seeing significant
improvements from its partners on the overall quality in those
areas. Additionally, De Kabeza has added a handful of new features
to their platform like separate audio and video stream, smooth
regression based on connection quality, and more cost-friendly
payment plans.
Inspired by creating meaningful interactions between audience
and host, De Kabeza's mission is to bring people together through
engaging games. Agora's technology seamlessly embeds into their
platform, which creates a low-latency experience that enables De
Kabeza's clients to have real-time experiences via two-way
communications between the host and viewers, putting the audience
front and center to create a deeper and more meaningful
experience.
"After partnering with Agora, it feels like we have five more
brilliant team members on a mission to transform virtual live
gaming and trivia," said Alana
Kalin, CEO of De Kabeza. "Whether it's solving technical
challenges, building new features, or thinking about our value
proposition, Agora's support and platform have been invaluable.
Especially considering the opportunities and challenges faced over
the past year, we're thrilled to call Agora a valuable
partner."
Like other industries, the COVID-19 pandemic transformed both
the lottery and live gaming space. One of De Kabeza's customers,
Sorteos Tec, had to reimagine their live event experience as a
result. With the typical online draw events relying on physical
ticket sales and an in-person experience, the lottery needed a way
to draw their existing consumers, as well as captivating the
younger audience through an interactive event experience that the
viewers can enjoy from the comfort of their homes.
"In the wake of the pandemic, we wanted to create an experience
for our viewers that matched the one they were used to at our
typical draw broadcasts, we had an infrastructure and live
transmission capabilities developed and it was necessary to take
advantage of them" said Elías Fernández, Marketing and
Communications Director at Sorteos Tec. "With De Kabeza's low
latency, real-time engagement platform powered by Agora, we are
able to incorporate video and provide a truly unique and engaging
experience for our viewers as they see their impact instantly on
our live streams from the comfort of their couch."
During Sorteos Tec's inaugural ¿Te la sabes? El desafío event
that took place in July, the company saw 9,300 registrants for a
game that lasted 23 minutes. 97% of players reported they're
excited to participate in the next game.
For more information about Agora and how real-time engagement
can impact your business, visit: www.agora.io.
About Agora
Agora is a Real-time Engagement Platform as a Service (RTE PaaS)
company. Agora's mission is to make real-time engagement
ubiquitous, allowing everyone to interact with anyone, in any
application, anytime and anywhere. Agora's platform provides
developers with simple, flexible and powerful application
programming interfaces, or APIs, to embed real-time video and voice
engagement experiences into their applications.
About De Kabeza Trivia
De Kabeza is a live gaming self-service (Saas) platform. Founded
to make engagement more interactive, fun and meaningful, De
Kabeza's tools allow their partners like Coca-Cola, Sorteos Tec,
PayPal and On Deck, to generate 15+ of undivided attention per
game. De Kabeza is web based and empowers their partners to easily
create and launch their own live games; players participate in the
action simply by clicking on a link.
About Sorteos Tec
Founded in 1947, Sorteos Tec is the biggest university lottery
in México. Sorteos Tec's mission is to transform the lives of
thousands of talented young people, through the "Líderes del
Mañana" program, which grants them a full scholarship to study at
Tec de Monterrey, while also changing the lives of their lottery
winners with millions of dollars in prizes.
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SOURCE Agora