AUSTIN, Texas and SAN FRANCISCO, Aug. 13,
2019 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq:
APPS), the #1 mobile platform connecting operators and OEMs with
mobile advertisers and Razer™ (1337.HK), the leading global
lifestyle brand for gamers, today announced a global partnership to
bring new app titles to mobile gamers using Razer Cortex Mobile
enabled smartphones. Digital Turbine's Mobile Delivery Platform
powers tailored app recommendations that drive greater engagement,
and the Razer Cortex Mobile platform delivers enhanced gaming and
system performance. Together, the robust solution expands the
boundaries of mobile gaming.
With nearly 2.4 billion active mobile gamers worldwide in 2019,
this ad-friendly and diverse audience is a very desirable target
market segment for not just gaming app developers but a broad
segment of advertisers. High-end gamers, like those of Razer
devices, are more affluent and brand loyal making them a highly
sought-after audience for brands and apps of all kinds.
"We are excited to partner with Razer to power curated app
recommendations to users of Razer Cortex Mobile enabled
smartphones," said Matt Tubergen,
EVP of Digital Turbine Media. "Razer is a leader in delivering
high-end devices that are specially designed for this unique
audience. This monetization-friendly mobile gaming segment
continues to grow double digits around the world, strategically
expanding the markets we serve to a more diverse global market
footprint."
"Digital Turbine's platform provides an uninterrupted, and
frictionless way for our end users to discover new apps. Mobile
gamers are seeking the best way to manage and discover high
performance mobile games and that's why Razer Cortex Mobile is
focused on a curated gamer experience," said Quyen Quach, Senior Director, Mobile Software at
Razer. "We have created a unique ecosystem geared towards demanding
gamers. We are dedicated to providing our users the best experience
on high-quality devices that offer the latest app titles, so our
customers stay on the cutting edge. Through this partnership, we
can expand app distribution capabilities to serve the breadth of
needs of our customers."
What is Razer Cortex Mobile
Razer Cortex Mobile is a one-stop Android games client, designed
to enhance the mobile gaming experience. The platform recommends
new apps, organizes the games already installed on your phone,
launching them quickly, and optimizing settings across game titles.
Cortex Mobile also rewards gamers for playing games with loyalty
points called Razer Silver, which can be exchanged for gamer gear
and accessories.
For more information on Razer Cortex Mobile, please visit
www.razer.com/cortex/mobile
About Razer
Razer™ is the world's leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most
recognized logos in the global gaming and esports communities. With
a fan base that spans every continent, the company has designed and
built the world's largest gamer-focused ecosystem of hardware,
software and services.
Razer's award-winning hardware includes high-performance gaming
peripherals, Blade gaming laptops and the acclaimed Razer
Phone.
Razer's software platform, with over 60 million users, includes
Razer Synapse (an Internet of Things platform), Razer Chroma (a
proprietary RGB lighting technology system), and Razer Cortex (a
game optimizer and launcher).
In services, Razer Gold is one of the world's largest virtual
credit services for gamers, and Razer Pay is the e-wallet designed
for youth and millennials.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 18 offices worldwide and
is recognized as the leading brand for gamers in the USA, Europe
and China. Razer is listed on the
Hong Kong Stock Exchange (Stock Code: 1337).
About Digital Turbine
Digital Turbine works at the convergence of media and mobile
communications, connecting top mobile operators, OEMs and
publishers with app developers and advertisers worldwide. Its
comprehensive Mobile Delivery Platform powers frictionless user
acquisition and engagement, operational efficiency and monetization
opportunities. Digital Turbine's technology platform has been
adopted by more than 35 mobile operators and OEMs worldwide and has
delivered more than one billion app preloads for tens of thousands
advertising campaigns. The company is headquartered in Austin, Texas, with global offices in
Durham, Mumbai, San
Francisco, Singapore and
Tel Aviv.
For additional information visit www.digitalturbine.com.
Follow Digital Turbine:
Twitter:
https://twitter.com/DigitalTurbine
Facebook: https://www.facebook.com/DigitalTurbineInc
LinkedIn:
https://www.linkedin.com/company/digital-turbine?trk=tyah&trkInfo=tas:digital+tur
Digital Turbine Investor Relations
Contact:
Brian
Bartholomew
brian.bartholomew@digitalturbine.com
Razer Public Relations Contact:
Jan Horak
jan.horak@razer.com
Director, Global PR
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SOURCE Digital Turbine, Inc.