Billtrust Announces Kelli Negro as Chief Marketing Officer Amid B2B Accounts Receivable Leader’s Global Expansion
November 16 2021 - 3:05PM
Business Wire
Experienced marketing executive to lead
strategy development, demand generation and brand positioning
initiatives.
Billtrust (NASDAQ: BTRS), a B2B accounts receivable automation
and integrated B2B payments leader, has announced that Kelli Negro
has joined the company as Chief Marketing Officer. An accomplished
B2B marketing and enterprise software executive with over 25 years
of experience developing go-to-market strategies and brand
narratives, building high performance teams and driving demand
generation, Negro joins Billtrust amid its global expansion in
Europe having recently acquired Belgium-based iController, a
leading B2B provider of intelligent solutions for collections
management.
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Kelli Negro, Billtrust Chief Marketing
Officer (Photo: Business Wire)
“I am proud to welcome Kelli to our executive team,” said
Billtrust President Steve Pinado. “I am confident that her
expertise in creating powerful brands, driving demand and leading
impactful marketing teams within successful SaaS businesses will
deliver strong results for Billtrust. Kelli will help us accelerate
and expand our organic growth while building on our already strong
foundation.”
"Billtrust is known for its exceptional commitment to its
customers, best-in-class technology and unparalleled brand
reputation," said Negro. "It’s exciting to be joining the Billtrust
team during such a period of innovation and expansion. I look
forward to building on Billtrust’s success and continuing to drive
growth while leading such an accomplished marketing team.”
Negro brings extensive marketing leadership experience and a
proven track record of driving transformative growth for leading
fintech and software companies. She was most recently CMO for
Vendavo, a leading provider of pricing and sales SaaS solutions.
She also served as CMO for Miratech and ThinkSmart and held
marketing leadership roles at Voxeet, Charles Schwab and Financial
Engines. She holds bachelor’s degrees from San Francisco State
University.
About Billtrust
Billtrust (NASDAQ: BTRS) is a leading provider of cloud-based
software and integrated payment processing solutions that simplify
and automate B2B commerce. Accounts receivable is broken and relies
on conventional processes that are outdated, inefficient, manual
and largely paper based. Billtrust is at the forefront of the
digital transformation of AR, providing mission-critical solutions
that span credit decisioning and monitoring, online ordering,
invoice delivery, payments and remittance capture, invoicing, cash
application and collections. For more information, visit
Billtrust.com.
Forward-Looking Statements
This press release includes certain statements that are not
historical facts but are forward-looking statements for purposes of
the safe harbor provisions under the United States Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are not intended to serve as, and must not be relied on
by any investor as, a guarantee, an assurance, a prediction or a
definitive statement of fact or probability. Actual events and
circumstances are difficult or impossible to predict and will
differ from assumptions. Many actual events and circumstances are
beyond the control of the Company. These forward looking statements
are subject to a number of risks and uncertainties, including those
factors discussed in the Company’s filings with the SEC, including
in the “Risk Factors'' and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” sections of the
Company’s most recently filed periodic reports on Form 10-K and
Form 10-Q and subsequent filings. If the risks materialize or
assumptions prove incorrect, actual results could differ materially
from the results implied by these forward-looking statements. These
forward-looking statements are subject to a number of risks and
uncertainties. There may be additional risks that the Company
presently does not know or that they currently believe are
immaterial that could also cause actual results to differ from
those contained in the forward-looking statements. In addition,
forward-looking statements reflect the Company’s expectations,
plans or forecasts of future events and views as of the date of
this press release. The Company anticipates that subsequent events
and developments will cause its assessments to change. However,
while the Company may elect to update these forward-looking
statements at some point in the future, the Company specifically
disclaims any obligation to do so. These forward-looking statements
should not be relied upon as representing the Company’s assessments
as of any date subsequent to the date of this press release.
Accordingly, undue reliance should not be placed upon the
forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20211116006288/en/
Investor Contact John T. Williams IR@billtrust.com
Media Contact Paul Accardo PR@billtrust.com
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