Central Garden & Pet Announces Marketing Partnership with Nascar Legend Richard Petty
October 03 2006 - 3:01PM
Business Wire
Central Garden & Pet Company (NASDAQ:CENT) today announced that
it has entered into a marketing alliance with Petty Marketing
Company, LLC; the marketing arm of Petty Enterprises and racing
legend Richard Petty. International Motorsports Hall of Famer, �The
King� Richard Petty will initially serve as the spokesman for three
of Central�s leading lawn & garden brands: AMDRO Fire Ant Bait,
Rebel Grass Seed and recently acquired IRONITE mineral supplement.
Petty will appear in TV and radio commercials beginning this fall
and in 2007 supporting these premium brands. Petty will also be
making personal appearances on behalf of Central Garden & Pet
at key trade shows and at NASCAR events nationwide. �We are proud
to team up with NASCAR legend Richard Petty,� commented Brad
Johnson, President of the Garden Group, Central Garden & Pet.
�This is an exciting partnership linking our leading lawn and
garden brands with one of America�s sports icons and the legions of
fans that follow auto racing.� The partnership with Petty Marketing
will also include access to the popular Richard Petty Driving
Experience, which Central plans to use in consumer and trade
promotions to drive retail sales and build consumer awareness of
its lawn and garden brands. �I am excited to partner with the great
people at Central Garden & Pet. They are professionals. They
can make any lawn look perfect, including mine,� said Richard
Petty. Central Garden & Pet Company is a leading innovator,
marketer and producer of quality branded products for the pet and
lawn and garden supplies markets. Our pet products include pet bird
and small animal food, aquarium products, flea, tick, mosquito and
other pest control products, edible bones, cages, carriers, pet
books, and other dog, cat, reptile and small animal products. These
products are sold under a number of brand names, including Kaytee,
SuperPet, All-Glass Aquarium, Oceanic, Kent Marine, Energy Savers
Unlimited, Zodiac, Pre-Strike, Altosid, Nylabone, TFH, Four Paws,
Interpet, Breeder�s Choice and Farnam. Our lawn and garden products
include grass seed, wild bird food, weed and insect control
products, and decorative outdoor patio products. These products are
sold under a number of brand names, including Pennington, Norcal
Pottery, New England Pottery, GKI/Bethlehem Lighting, Lilly Miller,
Ironite, Matthews Four Seasons, Cedar Works, AMDRO, Grant�s, Sevin
and Over�n Out. For additional information on Central Garden &
Pet, including access to the Company�s SEC filings, please visit
the Company�s website at http://www.central.com/. Central Garden
& Pet Company (NASDAQ:CENT) today announced that it has entered
into a marketing alliance with Petty Marketing Company, LLC; the
marketing arm of Petty Enterprises and racing legend Richard Petty.
International Motorsports Hall of Famer, "The King" Richard Petty
will initially serve as the spokesman for three of Central's
leading lawn & garden brands: AMDRO Fire Ant Bait, Rebel Grass
Seed and recently acquired IRONITE mineral supplement. Petty will
appear in TV and radio commercials beginning this fall and in 2007
supporting these premium brands. Petty will also be making personal
appearances on behalf of Central Garden & Pet at key trade
shows and at NASCAR events nationwide. "We are proud to team up
with NASCAR legend Richard Petty," commented Brad Johnson,
President of the Garden Group, Central Garden & Pet. "This is
an exciting partnership linking our leading lawn and garden brands
with one of America's sports icons and the legions of fans that
follow auto racing." The partnership with Petty Marketing will also
include access to the popular Richard Petty Driving Experience,
which Central plans to use in consumer and trade promotions to
drive retail sales and build consumer awareness of its lawn and
garden brands. "I am excited to partner with the great people at
Central Garden & Pet. They are professionals. They can make any
lawn look perfect, including mine," said Richard Petty. Central
Garden & Pet Company is a leading innovator, marketer and
producer of quality branded products for the pet and lawn and
garden supplies markets. Our pet products include pet bird and
small animal food, aquarium products, flea, tick, mosquito and
other pest control products, edible bones, cages, carriers, pet
books, and other dog, cat, reptile and small animal products. These
products are sold under a number of brand names, including Kaytee,
SuperPet, All-Glass Aquarium, Oceanic, Kent Marine, Energy Savers
Unlimited, Zodiac, Pre-Strike, Altosid, Nylabone, TFH, Four Paws,
Interpet, Breeder's Choice and Farnam. Our lawn and garden products
include grass seed, wild bird food, weed and insect control
products, and decorative outdoor patio products. These products are
sold under a number of brand names, including Pennington, Norcal
Pottery, New England Pottery, GKI/Bethlehem Lighting, Lilly Miller,
Ironite, Matthews Four Seasons, Cedar Works, AMDRO, Grant's, Sevin
and Over'n Out. For additional information on Central Garden &
Pet, including access to the Company's SEC filings, please visit
the Company's website at http://www.central.com/.
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