The sponsorship will enable Cuentas to tap into a substantial
fan base of Latin Americans for the promotion of its Cuentas App
and GPR card.
MIAMI
BEACH, Fla., Sept. 29,
2022 /PRNewswire/ -- Cuentas, Inc. (Nasdaq: CUEN
& CUENW) ("Cuentas"), a leading fintech provider of financial
app and payment solutions, today announced it will become the
official partner of the Major Arena Soccer League (MASL), the
highest level of professional indoor soccer in North America. The partnership with MASL
Properties marks a key step in Cuentas' efforts to bring its
financial tools to tens of millions of unbanked and underserved
Latinos in the U.S.
Cuentas, Inc., a leading fintech provider
will become the official partner of the Major Arena Soccer
League
"We are thrilled about our new relationship with the MASL and
all fans of soccer and arena ball games," said Michael De Prado, Cuentas Co-founder and
President. "We feel the MASL has great reach within the
USA, Latin America and overall internationally with
fans and viewers that will be able to learn about Cuentas'
offerings while enjoying MASL content!"
Per the agreement, Cuentas will be named the exclusive fintech
sponsor of the MASL League throughout the 2022-2023 season,
including preseason and playoffs, beginning November 14, 2022. The league will present and
incorporate the fintech brand in each of its broadcasts with a link
for Cuentas activation. A co-branded Cuentas / MASL Properties
debit card and account will be developed and distributed to fans
and league partners featuring benefits and discounts from Cuentas
partners and the ability to wire money with its Western Union
partnership. Cuentas is quickly becoming a leading fintech card and
resource for Hispanic communities both in the United States and Mexico.
"We are excited to welcome Cuentas to the MASL. Major Arena
Soccer League Properties looks forward to bringing the benefits of
the Cuentas card and its fintech platform to fans of our league and
teams," said MASL Commissioner Keith
Tozer. "With a focus on card benefits and customer
experience, Cuentas provides a banking resource and value that is
unmatched for our fans. We look forward to working together to
enhance the experience in our 14 markets in the United States and Mexico and with our global fanbase."
The partnership comes amidst a meteoric rise in soccer's
popularity among US adults, with an increase of 52% more fans from
2012 to 2019, and a total of 85 million followers in 2022.
According to Telemundo's Future is Futbol report,
Hispanics are driving the sport's growth, as well as many of
America's cultural, demographic and political trends, as 73% of
U.S. Latinos ages 16 and older claim to be soccer fans.
Consequently, Cuentas aims to use its new position to reach
Hispanic soccer and MASL fans in the
United States and Mexico.
M Style Marketing, a leading strategy, marketing and branding
firm, played an integral role in introducing and coordinating the
partnership between organizations and on behalf of MASL.
To stay up to date on the Major Arena Soccer League visit
maslsoccer.com or follow on social media at
maslsoccer(Facebook and Instagram) and maslarena(Twitter). For live
games and exclusive MASL content watch on Twitch at
https://www.twitch.tv/masl_soccer.
ABOUT CUENTAS
Cuentas, Inc. (Nasdaq: CUEN & CUENW) is a fintech e-finance
and e-commerce service provider with proprietary technology that
delivers digital financial services to the underbanked and unbanked
Hispanic, Latino and immigrant populations including mobile and
financial services, prepaid debit card, ACH and mobile deposits,
cash remittance, peer to peer money transferring, and other
services. The Cuentas General Purpose Reloadable (GPR) Card
includes a digital wallet, discounts for purchases at major
physical and online retailers, rewards, and the ability to purchase
digital content. For more information, visit
https://cuentas.com.
ABOUT THE MAJOR ARENA SOCCER
LEAGUE
The Major Arena Soccer League represents the highest level of
professional indoor soccer in the world. The MASL features teams
across North America, with teams
playing coast-to-coast in the United
States.
Forward-Looking Statements
This news release contains "forward-looking statements", as that
term is defined in section 27a of the United States Securities Act
of 1933, as amended, and section 21e of the United States
Securities Exchange Act of 1934, as amended. Statements in this
press release, which are not purely historical, are forward-looking
statements and include any statements regarding beliefs, plans,
expectations, or intentions regarding the future. Except for the
historical information presented herein, matters discussed in this
news release contain forward-looking statements that are subject to
certain risks and uncertainties that could cause actual results to
differ materially from any future results, performance or
achievements expressed or implied by such statements including that
we will meet the standard for listing on NASDAQ or successful in
our launch of the Cuentas GPR card and mobile app. Statements that
are not historical facts, including statements that are preceded
by, followed by, or that include such words as "believe", "plan" or
"expect" or similar statements are forward-looking statements.
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SOURCE Major Arena Soccer League