Belo + Company is now Medium Giant
December 13 2021 - 2:30PM
President Eric Myers announced today that Belo + Company is
changing its name to
Medium Giant in a strategic
move to better reflect the agency’s evolution into a full-service
media and marketing company.
The name is a strong representation of what Medium Giant has
built and continues to build. As a part of its holding company
DallasNews Corporation, Medium Giant provides clients nationwide
with intelligence-driven, technology-enabled solutions.
“It was no small feat to find a name that portrays our business
acumen, our vast experience, and our distinct values while paying
homage to our 175-year legacy as the sister company of The Dallas
Morning News,” said Myers.
With offices in Dallas, Denver, and Tulsa, Medium Giant
(mediumgiant.co) works across the United States, deepening
connections, expanding influence, and scaling success for clients
in the categories of strategy, branding, creative, web development,
inbound marketing, integrated media, paid search, analytics, direct
marketing, and more.
Why the name “Medium Giant”?The Medium refers
to the means, the mode, and the message by which the company
conveys communication. The Giant mindset emphasizes a focused
approach on accelerated business growth for clients and an ongoing
commitment to deliver results.
“I am proud of what we’ve accomplished with this rename. We had
the opportunity to choose a name that better represents who we are
and what we do while celebrating our unchanging commitment to our
vision and values,” added Myers.
About DallasNews CorporationDallasNews
Corporation (Nasdaq: DALN) is the Dallas-based holding company of
The Dallas Morning News and Medium Giant.
The Dallas Morning News is Texas’ leading daily newspaper with a
strong journalistic reputation, intense regional focus and close
community ties. More than 12 million people a month read content
published in print, online or digitally. The company has won nine
Pulitzer Prizes and is the oldest continuously operated business in
Texas, dating back to 1842.
Medium Giant is a media and marketing company that’s fueled by
curiosity, digging deeper, investigating further, and challenging
convention. As adversaries of the status quo, Medium Giant combats
complacency to continuously explore and innovate on clients’
behalf, effecting positive change in the businesses of its clients.
This adherence to curiosity infuses intentionality and creates
long-term value.
Media Contact: Gillian Breidenbach, email:
g.breidenbach@mediumgiant.com214-673-3122
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/63c62080-1fc7-409e-a25c-4cd0ef41ef94
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