Eidos Strikes Partnership with Highway 1 Productions
April 01 2004 - 8:00AM
PR Newswire (US)
Eidos Strikes Partnership with Highway 1 Productions SAN FRANCISCO,
April 1 /PRNewswire-FirstCall/ -- Eidos, one of the world's leading
publishers and developers of entertainment software, today
announced it has secured a development partnership deal with
Highway 1 Productions, Inc. (Hwy 1), a newly founded independent
production company. Eidos and Hwy 1 have recently begun development
on a third person, urban action game with an online component for
the PlayStation(R)2 computer entertainment system and Xbox(R) video
game system from Microsoft. The game will be formally announced and
showcased in the Eidos' booth at this year's Electronic
Entertainment Expo (E3), held annually in Los Angeles, CA from May
12-14, 2004. "Eidos has partnered with Highway 1 because it is
committed to developing high-quality, innovative video game
brands," said Rob Dyer, President of Eidos North America. "Highway
1 has proven that it offers a profound understanding of the
evolving consumer in addition to impressive development and
technological capabilities sure to impress in this upcoming title."
"We couldn't be more pleased to be working with Eidos; their
dedication to delivering edgy, innovative product makes them a
perfect partner to showcase Highway 1's capabilities, said John
Miller, President and co-founder of Hwy 1 Productions, Inc.
Additional game details will be announced at E3. Eidos will be
located at booth #924 in the South Hall of the Los Angeles
Convention Center during the trade show. About Eidos Eidos plc is
one of the world's leading publishers and developers of
entertainment software with a diverse mix of titles for the PC,
PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM) and the Xbox(R) video game system from Microsoft. For
more information on Eidos and its products visit
http://www.eidos.com/ About Hwy 1 Productions, Inc. Hwy 1
Productions, Inc. is the interactive entertainment industry's
premier independent production company, specializing in design and
management of high-quality video game titles for publishers in the
console and online gaming market. More information on Hwy 1
Productions can be found at http://www.hwy1productions.com/
DATASOURCE: Eidos plc CONTACT: Michelle Seebach Curran, Kjell
Vistad, Denny Chiu, Loretta Stevens, all of Eidos North America,
+1-415-547-1200, or ; or Steve Starvis of Eidos UK, 020 8636 3000;
Fax: 020 8636 3001; or John Miller of Hwy 1 Productions, Inc,
+1-415-392-7800, or Web site: http://www.hwy1productions.com/ Web
site: http://www.eidos.com/
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