Eidos Locks April 20 Ship Date for Hitman: Contracts in North America
April 13 2004 - 1:00PM
PR Newswire (US)
Eidos Locks April 20 Ship Date for Hitman: Contracts in North
America Sequel to Worldwide Multi-Million Unit Seller Hitman 2:
Silent Assassin 'Goes Gold' for PlayStation(R)2 Computer
Entertainment System, Xbox(R) Video Game System and PC SAN
FRANCISCO, April 13 /PRNewswire-FirstCall/ -- Eidos , one of the
world's leading publishers and developers of entertainment
software, today announced that its highly-anticipated,
action-stealth game Hitman: Contracts, developed by IO Interactive,
has gone gold for the PlayStation(R)2 computer entertainment
system, the Xbox(R) video game system from Microsoft and the PC and
will be available at retail beginning April 21, 2004 in North
America. The release of Hitman: Contracts will be supported by a
massive multi-million dollar marketing campaign -- one of the
largest to-date by Eidos North America. "As the follow-up to the
multi-million unit selling Hitman 2: Silent Assassin, Hitman:
Contracts is one of this year's 'must-have' titles for gamers.
Eidos will unleash an exciting marketing campaign with tremendous
reach and frequency to back the next installment," said Paul
Baldwin, Vice President of Marketing for Eidos Inc. Hitman:
Contracts will be backed by an in-depth marketing campaign
encompassing television, radio, print, online, channel and public
relations activities. The multi-million dollar "make the hit"
television campaign features four different 15 and 30-second spots,
which will run for a total of six weeks beginning two weeks prior
to the game's in-store date. The radio campaign will run nationwide
for two months on the Howard Stern Show, and it will feature live
reads and sponsorship in the second annual "Mrs. Butterface"
contest during the week of May 10, 2004. Hitman: Contracts' print
effort includes ads slated to run in lifestyle publications such as
FHM, Blender, Penthouse and Stuff magazines. Eidos will also
achieve significant reach via major advertising for the game in all
the gaming magazines. Additionally, Eidos will charge a focused
online campaign, part of which includes releasing the Hitman:
Contracts television spot via Interscope Records and the 50 Cent
and Eminem DeskSite units. DeskSite is a highly- targeted,
customizable, opt-in software program that automatically delivers
full-screen, broadcast-quality video entertainment directly to the
consumer's PC desktop. On the channel front, major retail
promotions will flank high-impact frontline real estate at
prominent retail venues such as Best Buy, EB Games, GameStop, Toys
'R' Us, Blockbuster, Hollywood Video and more. Eidos will back the
Hitman: Contracts launch with pre-order incentives, employee sales
programs, and top-tier in-store merchandising and national ad
support. In addition, the title will be promoted via mainstream
consumer and gaming focused comprehensive public relations
campaigns. Hitman: Contracts is the follow-up to Hitman 2: Silent
Assassin, which to- date has sold more than three million copies
since its release in November 2002. The game explores the dark
psychology of killing for a living as the player takes on the role
of the world's deadliest assassin, Agent 47. Hitman: Contracts
promises to be the most disturbing and action-packed episode of the
series. Hitman: Contracts is in development by IO Interactive, the
Danish- based studio recently acquired by Eidos. Hitman: Contracts
will ship throughout Europe beginning April 30. About Eidos Eidos
plc is one of the world's leading publishers and developers of
entertainment software with a diverse mix of titles for the PC,
PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM) and the Xbox(TM) video game system from Microsoft. For
more information on Eidos and its products visit
http://www.eidos.com/ About Xbox Xbox (http://www.xbox.com/) is the
video game system from Microsoft that brings people together for
the most exhilarating game and entertainment experiences. Xbox
delivers an expansive collection of breakthrough games, powerful
hardware and the unified Xbox Live online service. The new tagline,
"it's good to play together," captures the spirit of Xbox as the
social hub of the new digital entertainment lifestyle. Xbox is now
available in North America, Asia, Europe and Australia.
*"PlayStation" and the "PS" Family logo are registered trademarks
of Sony Computer Entertainment Inc. **Xbox is a registered
trademark of Microsoft Corporation in the United States and/or
other countries. DATASOURCE: Eidos CONTACT: Michelle Seebach
Curran, Kjell Vistad, Denny Chiu or Loretta Stevens, all of Eidos
Public Relations, North America, +1-415-547-1200 or Web site:
http://www.eidos.com/
Copyright
Eidos (NASDAQ:EIDSY)
Historical Stock Chart
From Aug 2024 to Sep 2024
Eidos (NASDAQ:EIDSY)
Historical Stock Chart
From Sep 2023 to Sep 2024