WALTHAM, Mass., Oct. 17, 2019 /PRNewswire/ -- Constant
Contact, an Endurance International Group company (NASDAQ: EIGI),
today announced a series of social and online marketing tools that
allow small businesses to manage their online marketing all in one
place, including Facebook and Instagram advertising, Google My
Business, Google Ads, SEO tools and landing pages, with the goal of
helping small businesses get found online.
Following the recent launch of its website building and branding
tools, Constant Contact is helping small business owners take the
next step in their online marketing: finding new customers. These
new tools help seamlessly create social and online marketing
campaigns that target new audiences and introduce those audiences
to their business online.
"Once a small business has built an online presence, getting
found online and driving customers to their business is an
essential next step as they look to compete in a world where 87% of
shoppers begin product searches on digital
channels,"1 said Jeff
Fox, CEO of Endurance International Group. "Now small
business owners can use Constant Contact to bring all of their
online marketing together in one place. We've streamlined the
process, making it all possible from Constant Contact - from
building an online presence to finding new customers, to getting
found online and, of course, staying connected through our
award-winning email marketing."
With the new tools, small businesses can work directly within
their Constant Contact account to easily create, manage and monitor
their social and digital advertising, SEO and more:
- Facebook and Instagram ads simplify the process of
creating and monitoring the impact of social marketing ad
campaigns. From their Constant Contact account, small businesses
can easily create ads that generate brand awareness, drive traffic
to their website, and generate leads for their business. They also
have easy access to information that helps them understand how
their ads perform over time, including audience insights,
demographic, and interest data on the people who engage with the
ad. Customer conversations can be extended with the use of Constant
Contact's industry-leading email marketing to engage contacts the
minute they connect with their business.
- Social posting & monitoring provides one central place to create, post
and schedule content to Facebook and Instagram. The ease of
monitoring and responding to comments and questions on these social
networks, and engaging with their social community all in one
place, can help small business owners save valuable time.
- Google My Business generates a business listing right
from the Constant Contact interface, enabling small businesses to
strengthen their online presence and get found by potential
customers searching for goods and services locally. Their business
profile will pop up right on the Google search results page and on
Google maps, and potential customers can view and interact with the
information. Additionally, business owners can manage their Google
business profile inside the interface and view analytics about
their business listing performance.
- AI-powered Google Ads tool enables small business owners
to "set it and forget it," by automating and optimizing keyword
planning, bidding and spending for Google search ads. With this
automated pay-per-click tool, it is easy to create, target and
showcase Google Ads to potential customers searching for businesses
online, while continuously optimizing keywords based on ad
performance.
- SEO tool scans and analyzes a small business's website
and provides a recommendations dashboard, complete with
easy-to-follow tips on how to make the changes needed to optimize
pages, and achieve higher search rankings, generate more traffic
and increase popularity.
- Landing pages that
promote a single call-to-action to potential customers. Small
businesses can encourage visitors to subscribe to a newsletter,
receive coupons, share sales or promotions or giveaways in exchange
for providing their contact information.
For more information, visit Constant Contact.
Connect with Constant Contact
on Facebook, Twitter and LinkedIn.
About Constant Contact
Constant Contact, an Endurance
International Group company and an established leader in online
marketing, is built to simplify the complex and confusing task of
marketing an idea. Constant Contact's award-winning team of
marketing advisors is there for each customer, every step of the
way. Whether it's creating great-looking email marketing campaigns,
building a website with ease, creating a logo for your brand,
running Google Ads to get more website traffic or finding new
customers on social media, we've got all the tools, features, and
expert guidance you need to help you succeed - all in one place.
For more information, visit: www.constantcontact.com.
About Endurance International Group
Endurance
International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of
small businesses worldwide with products and technology to enhance
their online web presence, email marketing, business solutions, and
more. The Endurance family of brands includes: Constant Contact,
Bluehost, HostGator, and Domain.com, among others. Headquartered in
Burlington, Massachusetts,
Endurance employs over 3,800 people across the United States, Brazil, India
and the Netherlands. For more
information, visit: www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Constant
Contact, the Constant Contact logo and other brand names of
Endurance International Group are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Media Contact
Kristen
Andrews
781-418-6716
pr@constantcontact.com
1 Salesforce and Publicis-Sapient 2018
Research
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SOURCE Constant Contact