NASCAR Superstar Danica Patrick Kicks Athleisure Into High Gear With New Warrior by Danica Patrick for HSN
January 04 2017 - 8:48AM
Entertainment and lifestyle retailer HSN is gearing up to launch
Warrior by Danica Patrick, a functional, yet highly fashionable and
edgy athleisure line created by the professional race car driver,
model and advertising spokeswoman, on January 4th.
While she’s used to a fast-paced lifestyle on the
track, Danica enjoys a fashionable and fit way of life, off the
track. Her first-ever apparel collection, created in partnership
with HSN and G-III Apparel Group, reflects her strong, confident,
and health-conscious approach to her daily life. What could be
considered the foundation of every woman’s closet, the line
consists of leggings, hoody jackets, easy tees, sports bras and
more, that allow women to show off their cool sense of style
without compromising on fashion or comfort.
“I’ve been interested in fashion and clothes since
I was a little girl,” said Patrick. “And for the last 10 years I’ve
dreamed about having my own clothing line, but I was waiting for
the perfect situation with the perfect partner. When HSN and G-III
came along, I knew it was the right time. It’s been exciting
seeing the Warrior line come together. We’ve created what I believe
is really the perfect athleisure collection that transitions
through your day, no matter what you’re
doing.”
A hybrid of athleisure and true performance wear,
Danica’s goal was to create a line of chic sportswear. To achieve
this goal, G-III signed an exclusive license with Danica to design
and produce the Warrior by Danica Patrick line. The active,
on-the-go styles focus on detail and shape, ensuring that every
piece not only looks and feels great, but maximizes function.
“Danica is a visionary who is constantly pushing
boundaries and doing the unexpected. Working with her to create
Warrior by Danica Patrick for HSN showed us just how committed she
is to breaking the mold,” noted Vanessa Dusold, SVP, Apparel &
Accessories, HSN. “Danica’s dedication transcends racing to fashion
and style, and we were so thrilled to tap her creative mind to
create this dynamic collection of athleisure wear.”
Danica will appear on HSN throughout the day today
and her collection is available via digital at HSN.com. For
more information, visit www.HSN.com (keywords: Danica Patrick) or
join the conversation @HSN on Facebook, Twitter and Pinterest.
About HSN: HSN is a leading
interactive entertainment and lifestyle retailer, offering a
curated assortment of exclusive products and top brand names to its
customers. HSN incorporates entertainment, inspiration,
personalities and industry experts to provide an entirely unique
shopping experience. At HSN, customers find exceptional selections
in Health & Beauty, Jewelry, Home/Lifestyle,
fashion/Accessories, and Electronics. HSN broadcasts live to 95
million households in the US in HD 24/7 and its website - hsn.com
features more than 50,000 product videos. Mobile applications
include HSN apps for iPad, iPhone and Android. HSN, founded 37
years ago as the first shopping network, is an operating segment of
HSN, Inc. (Nasdaq:HSNI). For more information, please visit
HSN.com, or follow @HSN on Facebook and Twitter.
About G-III Apparel Group,
Ltd.
G-III (Nasdaq:GIII) is a leading manufacturer and
distributor of apparel and accessories under licensed brands, owned
brands and private label brands. G-III’s owned brands include Donna
Karan, DKNY, Vilebrequin, Andrew Marc, Marc New York, Bass, G.H.
Bass, Weejuns, G-III Sports by Carl Banks, Eliza J, Black Rivet and
Jessica Howard. G-III has fashion licenses under the Calvin Klein,
Tommy Hilfiger, Karl Lagerfeld, Kenneth Cole, Cole Haan, Guess?,
Jones New York, Jessica Simpson, Vince Camuto, Ivanka Trump, Ellen
Tracy, Kensie, Levi's and Dockers brands. Through our team sports
business, G-III has licenses with the National Football League,
National Basketball Association, Major League Baseball, National
Hockey League, Hands High, Touch by Alyssa Milano and more than 100
U.S. colleges and universities. G-III also operates retail stores
under the Donna Karan, Wilsons Leather, Bass, G.H. Bass & Co.,
Vilebrequin and Calvin Klein Performance names.
Media Contact:
BrandLink Communications
Tiffanie Davis
212.338.0070 x 12
tiffanie@brandlinkcommunications.com
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