Glu Adds Pop Icon Britney Spears to Its Celebrity Roster
April 29 2015 - 3:10PM
Business Wire
Up to eight-year exclusive mobile gaming
partnership to incorporate likeness, voice, and creative influence
of the platinum-selling recording artist
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced that the company will partner with Britney Spears
on the development of a new mobile game. The exclusive agreement
spans a five-year term with the possibility of a three-year
extension. Featuring the voice, likeness, and creative influence of
Ms. Spears, the game will allow players to interact with Britney
and experience the glitz and glamour of the entertainment business.
Glu expects to launch the game worldwide in the first half of
2016.
“I am thrilled to add Grammy Award-winning legend Britney Spears
to Glu’s growing list of partners as we continue to expand our
celebrity gaming platform,” said Glu Chairman and CEO, Niccolo de
Masi. “We anticipate the title resonating tremendously with Ms.
Spears’ nearly 90 million* multi-generational social followers
around the world.”
Since her debut nearly 17 years ago, Britney Spears has
established herself as one of the music industry’s most celebrated
icons. To date, she’s sold over 100 million albums worldwide and
has been recognized with numerous industry accolades including a
Grammy Award, six MTV Video Music Awards, seven MTV Europe Music
Awards, an American Music Award, nine Billboard Music Awards, five
Teen Choice Awards, and a star on the Hollywood Walk of Fame. For
the past two years, Britney Spears has performed as the resident
headliner at Planet Hollywood’s Axis Theater in Las Vegas. Voted
Las Vegas’ ‘Best Overall Show’ in 2015, Spears’ critically
acclaimed “Piece of Me” show exemplifies her sustained star power,
selling out multiple shows per week.
Glu will provide additional details on the game’s development
and Britney Spears’ involvement at a later date. With the addition
of Britney Spears, Glu’s celebrity gaming platform is now supported
by more than 400 million** total social followers.
* Britney Spears’ social audience as of April 23, 2015: 39.5
Million on Facebook, 41.6 Million on Twitter, 4.4 Million on
Instagram, 2.7 Million on Vevo, and 1 Million on Vine. There is
some fan overlap among these social channels.
** Based on the combined Facebook, Twitter, Instagram, Vevo, and
Vine audience of Britney Spears, Kendall and Kylie Jenner, Kim
Kardashian-West, and Katy Perry as of April 23, 2015. There is some
fan overlap among these social channels and celebrities.
Cautions Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements"
related to the business of Glu Mobile Inc., including statements
regarding the expected launch date, features and distribution
breadth of the game Glu is developing with Britney Spears and, that
the game will resonate tremendously with her nearly 90 million*
multi-generational social followers around the world. Such
forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that we do
not realize the expected benefits from our agreement with Britney
Spears; the risk that consumer demand for smartphones, tablets and
next-generation platforms does not grow as significantly as we
anticipate or that we will be unable to capitalize on any such
growth; the risk that we do not realize a sufficient return on our
investment with respect to our efforts to develop free-to-play
games for smartphones, tablets and next-generation platforms; and
the risk of product delays. Certain of these risks and
uncertainties are or will be described in greater detail in our
public filings with the SEC. Glu is not under obligation to (and
expressly disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER
DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE
COMMANDO, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP
games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL
GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google
Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone.
Glu's unique technology platform enables its titles to be
accessible to a broad audience of consumers globally. Founded in
2001, Glu is headquartered in San Francisco with major U.S. offices
outside of Seattle and in Long Beach, and international locations
in Canada, China, India, Japan, Korea, and Russia. Consumers can
find high-quality entertainment wherever they see the 'g' character
logo or at www.glu.com. For live updates, please follow Glu via
Twitter at www.twitter.com/glumobile or become a Glu fan at
Facebook.com/glumobile.
BLOOD & GLORY, CONTRACT KILLER, DEER HUNTER, DINER DASH,
DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and the 'g'
character logo are trademarks of Glu Mobile Inc. or its
subsidiaries.
Media:Glu Mobile Inc.Jason Enriquez,
415-800-6263PR@glu.comorInvestor Relations:ICR, Inc.Seth
Potter, 646-277-1230IR@glu.com
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