NFL and NBA Athletes Join Shake
August 17 2020 - 9:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the
world’s leading brands, today announced that twelve professional
athletes from the NBA and NFL have joined IZEA’s
Shake platform. Shake is a new online marketplace that allows
creators to offer their services, delivered digitally, for a
self-determined price. Influencers, speakers, photographers,
podcasters, and more can use IZEA’s Shake to collaborate and
transact with marketers and individual buyers.
“We are extremely excited to welcome these
professional athletes onto Shake,” said IZEA founder and CEO Ted
Murphy. “We have had the opportunity to facilitate influencer
collaborations with marketers for some of these athletes in the
past and can’t wait to see what they do on our new platform. Shake
opens up new monetization opportunities for these athletes that are
not available inside of IZEAx. Their offerings in the marketplace
include virtual appearances like conference keynotes, fan video
shoutouts, and conference calls, as well as traditional sponsored
social content. Whether you want to pump up your office at a
meeting or tell your little brother Jamal Adams says good luck in
his football game, you can do it all with these athletes on
Shake.”
“We are thrilled to join the existing talent on
IZEA’s newest platform, Shake! The platform offers a streamlined
way for my talent to connect with brands, marketers, and fans and
increase sponsorship opportunities,” said King Sports Executive
Director Clinton Reyes. “I’m especially excited about the fan video
shoutouts, corporate Zoom calls and conference keynotes. With the
increasingly unsure situation around COVID-19, I’m happy to have a
way for my players to continue their public appearance virtually on
Shake.”
IZEA has partnered with King Sports &
Entertainment to onboard their entire roster to Shake, including:
Jamal Adams, safety for the Seattle Seahawks, Tre’Davious White,
cornerback for the Buffalo Bills, Clelin Ferrell, defensive end for
the Las Vegas Raiders, Roy Robertson-Harris, defensive end for the
Chicago Bears, Donte Jackson, cornerback for the Carolina Panthers,
C. J. Gardener Johnson, safety for the New Orleans Saints, Jonathan
Abram, safety for the Las Vegas Raiders, John Jenkins, nose tackle
for the Chicago Bears, free agent Kelly Bryant and free agent
Daniel Wise. IZEA has also partnered with two NBA players, Wesley
Iwundu from the Orlando Magic and George Hill from the Milwaukee
Bucks.
“With the prominence of sports culture in the
United States and the success seen with the 2020 NBA Bubble thus
far, we’re thrilled to bring on more professional athletes to
Shake,” added Murphy. “We view this as a great opportunity for
athletes, fans, and marketers to connect and transact in a world
that is becoming increasingly digital.”
Athletes who would like to join Shake can
visit https://shake.izea.com.
All product names, logos, and brands are property
of their respective owners. All company, product and service names
used in this press release and Shake are for identification
purposes only. Use of these names, logos, and brands does not imply
endorsement or partnership.
About IZEA Worldwide, Inc.IZEA Worldwide,
Inc. (“IZEA”) operates IZEAx, the premier online marketplace that
connects marketers with content creators. IZEAx automates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
creators include celebrities and accredited journalists. Creators
are compensated for producing unique content such as long and short
form text, videos, photos, status updates, and illustrations for
marketers or distributing such content on behalf of marketers
through their personal websites, blogs, and social media channels.
Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA,
visit https://izea.com/.
About King Sports & EntertainmentKing
Sports and Entertainment is a leading sports marketing and
creative agency providing marketing, business development and
content production services to brands and professional athletes.
King produces strategic marketing campaigns for brands who look to
amplify messaging through sports and athletes. Key areas of
expertise include: branded content strategy and creation,
sponsorship and partnership marketing, video and content
production, public relations and endorsement negotiations for elite
athletes who we directly represent. King has represented numerous
top NFL draft picks including the #4 overall draft pick in the 2019
NFL Draft Clelin Ferrell and the #6 overall draft pick in the 2017
NFL Draft, Jamal Adams amongst other Pro Bowlers, All-Pro’s and 1st
rounders. King prides itself on partnering with top brands and
athletes who look to elevate their presence through strategy and
commitment.
Safe Harbor StatementAll statements in this
release that are not based on historical fact are “forward-looking
statements” within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. For IZEA’s full safe harbor statement, please
visit https://izea.com/safe-harbor-statement/.
- NFL and NBA Athletes Join Shake
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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