IZEA Announces Clubhouse Support in Shake®
February 18 2021 - 9:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the
world’s leading brands, today announced that Shake has added
support for Clubhouse, the social audio app. Shake is IZEA’s first
platform to offer Clubhouse sponsorships and influential
individuals and club users are invited to begin submitting Shake
listings for sponsored Clubhouse conversations. Shake will allow
influential Clubhouse users to sell sponsorships for their rooms
and incorporate brand mentions in a given conversation.
Clubhouse is a rapidly growing social audio app
that is currently invitation only and limited to iOS users. It
enables people to gather in real-time audio chatrooms to discuss
different topics in a largely unfettered format. According to
Apptopia, it has been downloaded nearly four million times in the
last month alone. Users of the app include various public figures
such as Elon Musk, Oprah Winfrey, John Mayer, and Mark
Zuckerberg.
“Social Audio is the fastest growing communication
trend as users are finding that video meetings are too taxing, and
text messaging lacks emotion and context,” states Jeremiah Owyang,
Industry Analyst & Founder Partner at Kaleido Insights. “Audio
is the “Goldilocks” medium for today’s changing world. The rapid
adoption will continue forward in coming years.”
Shake is a new online marketplace that allows
creators to offer their services, delivered digitally, for a
self-determined price. It is a curated marketplace with an emphasis
on fair pay for creators, transparent upfront pricing for buyers,
and low marketplace fees. Listings on Shake are curated with the
ability to offer premium high-dollar sponsorships. In January,
Shake completed its first $40,000 TikTok sponsorship transacted via
credit card through the platform. Social media Influencers,
photographers, writers, videographers, and now social audio club
hosts can use IZEA Shake to collaborate and transact with marketers
and individual buyers.
“At IZEA we have had a long history of trailblazing
new paths in influencer marketing,” said IZEA Founder and CEO Ted
Murphy. “In 2006 we created the first influencer marketing
platform. IZEA later created the first platform for sponsored
tweets, the first for sponsored Instagram Reels, and now the first
for Clubhouse sponsored conversations. We believe that the future
is bright for social audio and that marketers of all sizes will be
looking to explore influencer marketing opportunities in the new
format. Clubhouse has created a movement and is being followed by
the larger social platforms, spawning a new type of social
influencer that will be looking for sponsorships.”
Clubhouse Influencers who would like to join Shake
can visit https://shake.izea.com.
All product names, logos, and brands are property
of their respective owners. All company, product and service names
used in this press release are for identification purposes only.
Use of these names, logos, and brands does not imply endorsement or
partnership.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expects,” “anticipates,” “estimates,” “believes,”
“intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or
“future,” or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
improve Adjusted EBITDA, expectations with respect to operational
efficiency, and expectations concerning IZEA’s business strategy.
Forward-looking statements involve inherent risks and uncertainties
which could cause actual results to differ materially from those in
the forward-looking statements, as a result of various factors
including, among others, the following: our ability to raise
additional funding needed to fund our business operation in the
future, uncertainty relating to the effects of COVID-19,
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize the IZEAx
marketplace platform; inability to finance growth initiatives in a
timely manner; our ability to satisfy the requirements for
continued listing of our common stock on the Nasdaq Capital Market;
changing economic conditions that are less favorable than expected;
and other risks and uncertainties described in IZEA’s periodic
reports filed with the Securities and Exchange Commission. The
forward-looking statements made in this release speak only as of
the date of this release, and IZEA assumes no obligation to update
any such forward-looking statements to reflect actual results or
changes in expectations, except as otherwise required by law.
Press Contact
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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