Locafy ramps up acquisition and partnership strategy
June 14 2022 - 6:10AM
Locafy Limited (NASDAQ: LCFY, LCFYW) (“Locafy” or “the
Company”), has acquired the client base of Australian digital
agency 180 Degree Marketing (180 Degree) as it ramps up its
acquisition and partnership strategy.
Based in Canberra, Australia 180 Degree services a number of
national brands in the real estate, FMCG and finance sectors.
Locafy’s goal is to revolutionize the $700 billion search engine
optimization market globally through seamlessly deploying to local
businesses its patented search technology.
“The strategic acquisition of the 180 Degree customer base is
part of our overall growth plan to acquire synergistic businesses
or client bases in our key global markets while simultaneously
driving organic growth through our rapidly expanding channel
partner network,” said Locafy CEO Gavin Burnett.
“One of the benefits of Locafy’s technology is that 180 Degree
and wider agencies who have partnered with us to date find the
results it delivers are hugely popular with clients.
Those clients see significant search engine results in weeks
rather than months and that in turn reflects well on the
agency.
So we see a partnership and selective acquisition strategy with
agencies as a far faster path to sustainable and profitable growth
than solely seeking to build that client base directly from the
ground up,”said Mr Burnett.Locafy will initially focus that
strategy on key Australian and US markets.
180 Degree founder Katey Battenally said the company was an
existing reseller of Locafy’s products.“My clients have been
getting great results from Locafy’s technology and I’m excited to
focus on developing new business opportunities under the Locafy
brand.
By joining the Locafy team I can focus on further growing the
customer base and be confident that the Locafy team can
operationally deliver solutions and results on a much larger scale
than I could have as a local agency,” said Mrs Battenally.
Nasdaq invited Locafy representatives to ring the opening
trading bell late last month in recognition of it being the first
West Australia company to list directly on one of the world’s
largest stock exchanges.
The video can be viewed here:
https://www.youtube.com/watch?v=87WwP88K9gw
About Locafy
LimitedFounded in 2009, Locafy’s (NASDAQ: LCFY, LCFYW)
mission is to revolutionize the US$700 billion SEO sector. We help
businesses and brands increase search engine relevance and
prominence in a specific proximity using a fast, easy, and
automated approach. For more information, visit www.locafy.com
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Contacts
MediaChris FogartyFMC ChangeT: +61 420 928 924E:
chris@fmcchange.com |
InvestorsLocafy Investor RelationsLocafy LimitedE:
investor@locafy.com |
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