Rooted in a shared commitment to sustainability and
community, the partnership combines product donations, hands-on
volunteer efforts, and innovative furniture solutions to help
families create stable, comfortable homes
STAMFORD, Conn.,
Feb. 25,
2025 /PRNewswire/ -- The Lovesac Company, the
technology driven company that designs, manufactures, and sells
unique, high-quality furniture derived through its proprietary
"Designed for Life" approach, is proud to announce a partnership
with Habitat for Humanity, the global housing nonprofit
organization dedicated to building strength, stability, and
self-reliance through shelter. Together, the two organizations aim
to make a lasting impact on families by providing sustainable
comfort solutions for their homes at an accessible price
point.
To date, and prior to penning this collaboration, Lovesac has
proudly donated more than $600,000
worth of Sactionals and Sacs to Habitat, supporting affordable
housing projects and creating change in communities nationwide.
These contributions are sold through Habitat's 900+ ReStores.
Habitat ReStores are independently owned home improvement stores
operated by local Habitat organizations, where items are sold at a
discounted rate and help fund local housing initiatives. This year,
Lovesac is committing to donating a minimum of $150,000 in products, furthering its dedication
to sustainability and community support.
To kick the partnership off, both Habitat for Humanity and
Lovesac are working together to provide relief in disaster impacted
communities, including North
Carolina following Hurricane Helene, and Los Angeles in response to the recent
wildfires. Lovesac has pledged to donate more than $400,000 in product to Habitat ReStores located
in Los Angeles and in North Carolina to support long-term disaster
recovery efforts.
Lovesac's nearly 2,000 employees will also embrace the
partnership through active participation in select Volunteer Build
Days throughout the year, helping construct and refurbish homes
alongside local Habitat affiliates. Lovesac showrooms will further
enhance these efforts by collaborating with local Habitat ReStores
through donations and volunteer opportunities, deepening their
impact within the communities they serve.
"At Lovesac, we are rooted in sustainability and comfort for
all, and we are proud to partner with Habitat for Humanity to
transform the communities we serve through the power of safe,
stable homes," said Shawn Nelson,
Lovesac Founder and CEO. "By combining our premium, Designed for
Life furniture with Habitat's dedication to building affordable
shelter, we are creating spaces where families can not only live
but truly thrive. This is incredibly important this year in
communities impacted by natural disasters, and we're so grateful
for this partnership that helps us actionize our commitment to
making a tangible difference in the lives of our customers and
communities."
Lovesac's Designed for Life (DFL) philosophy drives a commitment
to bringing sustainability and Total Comfort to all homes. The
brand has consistently prioritized making product donations to
regional Habitat ReStores following photoshoots and
events—extending the life of these items in a way that aligns with
their mission to create meaningful impact beyond their original
use.
"We are thrilled to embark on this new level of partnership with
Lovesac," said Charlita
Stephens-Walker, vice president of corporate partnerships
and cause marketing at Habitat for Humanity International. "Their
generous donation of Sactionals and Sacs support the goal of our
ReStores to help improve the surrounding communities and provide an
opportunity for more families to create homes where they feel safe
and secure."
For more information about Lovesac's contributions to Habitat
for Humanity or to explore ways to get involved, visit
https://www.lovesac.com/habitat-for-humanity.
About The Lovesac Company
Based in Stamford, Connecticut,
The Lovesac Company (NASDAQ: LOVE) is a technology
driven company that designs, manufactures and sells unique,
high-quality furniture derived through its proprietary Designed for
Life approach which results in products that are built to last a
lifetime and designed to evolve as customers' lives do. The current
product offering is comprised of modular couches called Sactionals,
including the innovative Reclining Seat available for all
Sactionals configurations, premium foam beanbag chairs called Sacs,
the versatile PillowSac Accent Chair, and more. These customizable
solutions are complemented by AnyTable™, a multi-functional storage
table solution for the home. Invisible, immersive surround sound
via StealthTech Sound + Charge is offered through the Sactionals
platform across nearly all Sactionals configurations, creating a
seamlessly integrated entertainment experience without compromising
on comfort and style. As a recipient of Repreve's 7th Annual
Champions of Sustainability Award, responsible production and
innovation are at the center of the brand's design philosophy with
products protected by a robust portfolio of utility patents.
Products are marketed and sold primarily online directly
at www.lovesac.com/, supported by direct-to-consumer
touch points in the form of our own showrooms, as well as through
shop-in-shops and pop-up-shops with third party retailers. LOVESAC,
DESIGNED FOR LIFE, DFL, SACTIONALS, SAC, STEALTHTECH, and TOTAL
COMFORT are trademarks of The Lovesac Company and are Registered in
the U.S. Patent and Trademark Office.
Contact Lovesac:
KWT Global
lovesac@kwtglobal.com
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SOURCE The Lovesac Company
