Original Song and Music Video for “Taste So
Good” Bring Together Diverse Faces, Voices and Advocates Including
Gus Kenworthy, Patricia Arquette, Sarah Michelle Gellar, Kornbread,
Kerri Colby, Jorgeous, Willow Pill, Vincint, MNEK, Hayley Kiyoko
and A Surprise Guest to Launch New Cann Lite Flavors
Cann, a queer-founded, leading cannabis-infused beverage
company, today announced its 2022 Pride campaign in collaboration
with Weedmaps (Nasdaq: MAPS), a premier destination for cannabis
consumers to discover and learn about cannabis and cannabis
products. The campaign celebrates the LGBTQ+ community with the
launch of its first-ever original song and music video – “Taste So
Good,” a rallying cry and anthem for a movement focused on radical
inclusivity.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220601005546/en/
Cann and Weedmaps “Say Gay” with Diverse
Star Studded Campaign Celebrating Queer Joy, Inclusivity and
Cannabis (Graphic: Business Wire)
The song and video feature an all-star diverse cast, including
Gus Kenworthy, Sarah Michelle Gellar, Hayley Kiyoko, Vincint, and
LGBTQ+ ally (and co-founder of cannabis consumption lounge Fantom
Flower) Patricia Arquette, and are joined by top drag performers
from season 14 of RuPaul’s Drag Race: Kornbread, Kerri Colby,
Jorgeous, as well as newly crowned winner, Willow Pill. Grammy
award-winning singer-songwriter-producer MNEK is also a featured
vocalist on the song.
“As a queer-founded brand, it was a dream come true to work on
this campaign with the most amazing tribe of queer icons and
celebrity allies to introduce the new Lite flavors while
championing our message of equality for Pride,” said Luke Anderson,
Co-Founder of Cann. “By casting the most diverse supergroup of
trailblazers imaginable, spanning sexuality and gender identity
spectrums, this campaign reminds everyone just how empty the world
would be if we submit to narratives of LGBTQ+ erasure. In a world
where ‘Don’t Say Gay’ is gaining momentum, we’re excited to promote
a utopia of queer joy.”
Weedmaps will serve as a premier destination to find Cann’s
newest and historical flavors and offers the opportunity to
discover and engage with LGBTQ+ owned cannabis businesses through
the platform. In Weedmaps’ “2021: Cannabis in America” report,
studies found that only 13% of cannabis consumers know if their
cannabis retailer reflects a specific ownership type, such as
LGBTQ+, but more than 37% say they want to shop with LGBTQ+-owned
cannabis businesses.
“The LGBTQ+ community has been at the forefront of many
significant moments in history that have brought the cannabis
industry to where it is today, and with our mission to promote
inclusivity within the cannabis economy, it was a natural decision
to collaborate with Cann on this pride campaign,” said Juanjo
Feijoo, CMO of Weedmaps. “We share a similar vision and understand
the importance of standing up for this community to ensure everyone
feels welcome and accepted in the cannabis industry and empowered
to grow their business. We’re excited to rally behind bold and
impactful LGBTQ+ voices and advocates in an effort to further
support and provide opportunity to this important community.”
The vibrant track “Taste So Good” was written by singer,
songwriter and record producer Leland (who has produced for Troye
Sivan, Selena Gomez and others) and draws inspiration from iconic
love anthem Lady Marmalade, with each of the vocal talents having
their own solo moment. The video was produced by world renowned
music video production company London Alley (who has produced and
directed for Lil Nas X, Doja Cat, Ariana Grande among others),
directed by one of the top queer directors, Jake Wilson (who has
directed for Lizzo, Cher and others), creative directed by Luke
Anderson (Co-Founder of Cann) and queer creative collective House
of Avalon (who style Lizzo, Symone and others) and supported by
Elias Talbot (who was the DP for Industry Baby, WAP and others)
with the support of London Alley’s branding incubator, Side
Street.
“Our collaboration was a celebratory hybrid between the
entertainment and marketing space,” said Brandon Bonfiglio,
Executive Producer, London Alley. “We leveraged the internal
capabilities within London Alley, from song creation and
distribution to music video execution, while incorporating major
brands. It’s a thrilling look into the future of our industry, and
I’m excited for what’s next.”
“We continue to see disparity in the cannabis space as it
relates to the LGBTQ+ community and this campaign is aimed at
changing that narrative and celebrating inclusivity and
opportunity,” said Jake Bullock, Co-Founder and CEO of Cann. “We’re
excited to work with Weedmaps, a partner that is equally passionate
about advancing the cannabis industry in these areas. That means
looking at many of the problems and challenges our industry faces,
including social equity, transparency, and inclusivity, and working
to tackle them head on.”
Cann’s new Lite offerings come in four unique, delicious
flavors: Honeydew Mint, Cloudy Apple Rhubarb, Tangerine Hops, and
Golden Citrus Bark. Each Lite contains the same 2MG THC and 4MG CBD
dosage of a regular Cann with no added sugar and less than 10
calories each. All four Lite flavors are available for purchase
across California; Tangerine Hops is available in Illinois and
Massachusetts; and all Cann core flavors are available for purchase
in California, Nevada, Illinois, Massachusetts, Ontario and British
Columbia. Find a Cann retailer nearest you via Weedmaps.com or at
drinkcann.com. For more information on Cann, visit
www.drinkcann.com or @drinkcann on Instagram. For more information
on Weedmaps, visit Weedmaps.com or visit @weedmaps on Instagram. To
view the brands’ “Taste So Good” music video, visit
https://youtu.be/ViNALW35WkE, and for additional details on the
campaign, visit www.weedmaps.com/pride-drinkcann.
About Cann
Founded in Los Angeles by Harvard and Stanford graduates Luke
Anderson and Jake Bullock, Cann is the #1 selling THC-infused
beverage across America. Since its launch in 2019, Cann has become
a rapidly expanding international brand by winning over
canna-curious and sober-curious consumers and redefining social
drinking. Cann offers a range of microdosed, non-alcoholic
beverages that deliver a perfect, uplifting buzz with a strength
similar to a beer or glass of wine. Vegan, gluten-free, and low in
calories, each Cann has five all-natural ingredients. There are no
artificial sweeteners or flavors, preservatives, or cannabis taste.
Cann’s social tonics won first place at BevNET’s New Beverage
Showdown in 2019, following in the footsteps of mainstream grocery
products like Health-Ade Kombucha, MALK, and RISE Brewing.
The brand is backed by innovative and forward-thinking
celebrities with diverse backgrounds in wellness, activism and
philanthropy including Gwyneth Paltrow, Kate Hudson, Baron Davis,
Rebel Wilson, Rosario Dawson, Darren Criss, Casey Niestat, Tove Lo,
and Bre-Z. Cann can be purchased in California, Nevada, Illinois,
Massachusetts, Arizona, Rhode Island, Ontario and British Columbia.
For more information, visit www.drinkcann.com or @drinkcann on
Instagram. For Canada, visit drinkcann.ca or @drinkcannada on
Instagram.
About WM Technology
Founded in 2008, WM Technology operates the leading online
cannabis marketplace, Weedmaps, with a comprehensive set of
eCommerce and compliance software solutions, WM Business, sold to
retailers and brands in the U.S. state-legal and Canadian cannabis
markets. The Company’s mission is to power a transparent and
inclusive global cannabis economy.
The Company’s technology addresses the challenges facing both
consumers seeking to understand cannabis products and businesses
who serve cannabis users in a legally compliant fashion. Over the
past 14 years, the Weedmaps marketplace has become the premier
destination for cannabis consumers to discover and browse
information regarding cannabis and cannabis products, permitting
product discovery and order-ahead for pickup or delivery by
participating retailers. WM Business is a set of
eCommerce-enablement tools designed to help retailers and brands
get the best out of the Weedmaps’ consumer experience, create labor
efficiencies, and manage compliance needs.
WM Technology holds a strong belief in the power of cannabis and
the importance of enabling safe, legal access to consumers
worldwide. Since inception, WM Technology has worked tirelessly,
not only to become the most comprehensive platform for consumers,
but to build the software solutions that power businesses
compliantly in the space, to advocate for legalization, social
equity, and licensing in many jurisdictions, and to facilitate
further learning through partnering with subject matter experts on
providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports
remote work for all eligible employees. Visit us at
www.weedmaps.com.
About London Alley
London Alley a production company, operating at the
cross-cultural intersection of music, film, creative and
advertising. They cut their teeth in production, working with the
most talented directors and celebrities. They've produced music
videos like Ariana Grande’s Thank U, Next and Lil Nas X’s Industry
Baby and are now using the inspiration of music videos to drive
work across commercials, TV and films.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220601005546/en/
Autumn Communications Cann@autumncommunications.com
Travis Rexroad, Senior Director, Corporate & Brand
Communications press@weedmaps.com
WM Technology (NASDAQ:MAPS)
Historical Stock Chart
From Apr 2024 to May 2024
WM Technology (NASDAQ:MAPS)
Historical Stock Chart
From May 2023 to May 2024