Nexstar Broadcasting Expands Digital Marketing Agency Capabilities with Launch of Tactive Digital in Eighteen Markets
April 09 2015 - 7:00AM
Business Wire
Tactive Digital’s Local Market Expansion
Reflects Commitment to Delivering Revenue-Generating Digital
Marketing Solutions to Local and Regional Clients
Tactive Digital (www.TactiveDigital.com), a digital marketing
agency and division of Nexstar Broadcasting, announced today that
it has established offices in 18 markets to further develop its
client engagement and service capabilities in key regions
throughout the United States. Tactive Digital’s local market
expansion underscores its commitment to delivering a comprehensive
offering of best-of-breed digital marketing services and
advertising solutions that help small, medium and large clients
effectively grow their businesses.
“Digital marketing and advertising is critical to a business’
ability to target and engage consumers,” said Tom O’Brien, Nexstar
Executive Vice President, Digital Media and Chief Revenue Officer.
“Tactive Digital’s suite of multi-platform marketing services and
digital product offerings give local and regional businesses access
to the same digital tools big-brand advertisers employ to reach
consumers, influence their purchase decisions and drive results.
Tactive’s dedicated team of experienced digital marketing
professionals will work with local and regional clients to develop
innovative solutions to solve their marketing challenges and help
maximize their return on marketing investments.”
Tactive Digital offers businesses a complete digital product
suite drawn from a combination of companies highly experienced in
mobile marketing, video targeting, reputation management, social
media management, search engine marketing (SEM), search engine
optimization (SEO) web design and native advertising, among other
specialties. Its product offering and specialized services combine
the resources, talent and expertise of industry-leading partners
including proven digital-agency solutions providers Guarantee
Digital and LAKANA, as well as Yashi, a pioneer of innovative
location-based targeting and programmatic digital technology and
services for the online video advertising industry.
Jason Gould, General Manager, Nexstar Digital said, “Regional
presence is important to our customers’ success. Our existing and
potential clients can rely on our proven expertise, technology
innovation, and our array of digital media and marketing services
to optimize their multi-platform digital marketing campaigns to
create revenue opportunities for their businesses. Tactive
Digital’s regional expansion will greatly improve our engagement
with our customers and partners across the United States.”
Tactive Digital’s initial service rollout will occur in:
Hagerstown, MD/Washington, DC; Salt Lake City, UT; Las Vegas, NV;
Jacksonville, FL; Memphis / Jackson, TN; Fresno, CA; Wilkes-Barre /
Scranton, PA; Little Rock, AR; Green Bay, WI; Springfield, MO;
Rochester, NY; Syracuse, NY; Champaign, IL; Fayetteville, AR;
Evansville, IN; Peoria / Bloomington, IL; Lubbock, TX; and Wichita
Falls, TX.
About Tactive Digital
Tactive Digital, a division of Nexstar Broadcasting, is a
digital marketing agency offering a complete suite of digital
marketing solutions to meet the needs of local, regional and
national advertisers. The agency employs a strategic and tactical
approach to drive results and impact to the benefits of clients.
The company’s consultative approach allows clients to better
understand the opportunity as it relates to their business and the
path needed to help drive results. Tactive Digital has 18 offices
throughout the U.S. and is headquartered in the Dallas, TX area.
Visit www.TactiveDigital.com for more information about our
products and services.
Campo Communications, LLCTom Campo,
212-590-2464Tom@CampoComm.com
Nexstar Media (NASDAQ:NXST)
Historical Stock Chart
From Apr 2024 to May 2024
Nexstar Media (NASDAQ:NXST)
Historical Stock Chart
From May 2023 to May 2024