The ODP Corporation Enhances Customer Experience with Gen AI Data Integration
August 28 2024 - 8:00AM
Business Wire
The ODP Corporation ("ODP," or the "Company") (NASDAQ:ODP), a
leading provider of products and services through an integrated
business-to-business (B2B) distribution platform and omnichannel
presence, today announced the implementation of cutting-edge
Generative AI (Gen AI) technology across its nationwide network of
Office Depot and OfficeMax stores. This technology has
significantly enhanced its customer experience since its last
announcement, and further demonstrates the Company’s continued
commitment to adopting artificial intelligence technologies.
The ODP Personal Assistant—an internally developed AI
application that leverages the same technology as ChatGPT and
maintains all data within ODP's secure environment—launched in
February 2023 to thousands of associates across all business units.
Based on early successes realized after its launch, the decision
was made to integrate comprehensive knowledge bases into the
application, to help associates obtain quick answers to common
questions to enhance the service provided to customers. To further
enhance customer service in the Company’s store locations, a retail
knowledge base was developed and has been accessible since December
2023 on store computers and handheld devices used by store
associates.
"We are thrilled about the potential of Gen AI to revolutionize
our customers’ experience," said Gerry Smith, chief executive
officer of The ODP Corporation. "This approach highlights our
dedication to technological advancement and enhances our ability to
streamline activities and tasks within our stores. We’re committed
to further exploring transformative AI applications across our
entire organization."
Key enhancements and benefits of the knowledge base integration
in retail stores include:
- Immediate Access to Information: Associates can
seamlessly interact with the ODP Personal Assistant application
using natural English-language queries to receive prompt answers.
This replaces traditional methods of consulting other associates or
searching company portals, thus vastly improving efficiency.
- Comprehensive Knowledge Bases: Associates can leverage
Gen AI technology by accessing relevant internal information
ingested into Gen AI knowledge bases via the ODP Personal Assistant
application. Associates can use natural language and receive
immediate responses, complete with citations for the information
used. This enhances associates’ abilities to assist customers.
Approximately 900 stores and 12,000 associates are empowered with
this state-of-the-art AI integration.
- Enhanced Customer Experience: With quick access to
essential data, associates can dedicate more time to customer
engagement, providing faster and more accurate responses. This
allows associates to continue to provide world-class customer
service.
This initiative has helped modernize the Company’s retail
environments since the end of 2023, enriching the customer
experience and paving the way for future applications of AI-related
technologies.
About The ODP Corporation The ODP Corporation
(NASDAQ:ODP) is a leading provider of products, services, and
technology solutions through an integrated business-to-business
(B2B) distribution platform and omnichannel presence, which
includes world-class supply chain and distribution operations,
dedicated sales professionals, a B2B digital procurement solution,
online presence and a network of Office Depot and OfficeMax retail
stores. Through its operating companies Office Depot, LLC; ODP
Business Solutions, LLC; and Veyer, LLC, The ODP Corporation
empowers every business, professional, and consumer to achieve more
every day. For more information, visit theodpcorp.com.
Office Depot is a trademark of The Office Club, LLC. OfficeMax
is a trademark of OMX, Inc. ODP Business Solutions is a trademark
of ODP Business Solutions, LLC. Veyer is a trademark of Veyer, LLC.
Varis is a trademark of Varis, Inc. ©2024 Office Depot, LLC. All
rights reserved. Any other product or company names mentioned
herein are the trademarks of their respective owners.
FORWARD LOOKING STATEMENTS – THE ODP CORPORATION |This
communication may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These statements or disclosures may discuss goals, intentions and
expectations as to future trends, plans, events, results of
operations, cash flow or financial condition, or state other
information relating to, among other things, The ODP Corporation
(“the Company”), based on current beliefs and assumptions made by,
and information currently available to, management. Forward-looking
statements generally will be accompanied by words such as
“anticipate,” “believe,” “plan,” “could,” “estimate,” “expect,”
“forecast,” “guidance,” “expectations,” “outlook,” “intend,” “may,”
“possible,” “potential,” “predict,” “project,” “propose” “aim” or
other similar words, phrases or expressions, or other variations of
such words. These forward-looking statements are subject to various
risks and uncertainties, many of which are outside of the Company’s
control. There can be no assurances that the Company will realize
these expectations or that these beliefs will prove correct, and
therefore investors and stakeholders should not place undue
reliance on such statements.
Investors and shareholders should carefully consider the
foregoing factors and the other risks and uncertainties described
in the Company’s Annual Reports on Form 10-K, Quarterly Reports on
Form 10-Q, and Current Reports on Form 8-K filed with the U.S.
Securities and Exchange Commission. The Company does not assume any
obligation to update or revise any forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20240828392386/en/
Jennifer Robins Media Relations
Jennifer.Robins@theodpcorp.com
Swati Joshi Media Relations Swati.Joshi@theodpcorp.com
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