Integrated Marketing Partnership Connects
PepsiCo and MSG Fans Across All the MSG Family of Companies'
Premier Sports and Entertainment Assets
NEW
YORK, March 5, 2025 /PRNewswire/ -- Madison
Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG
Entertainment"), Madison Square Garden Sports Corp. (NYSE: MSGS)
("MSG Sports") and Sphere Entertainment Co. (NYSE: SPHR) (together,
the "MSG Family of Companies") announced today a renewed and
expanded partnership with PepsiCo (NASDAQ: PEP), naming the global
beverage and foods company an Official Partner across the MSG
Family of Companies.
The partnership will continue to give PepsiCo and its brands a
broad presence across the MSG Family of Companies' portfolio of
premier sports and entertainment assets, which includes
New York's Madison Square Garden,
Radio City Music Hall, The Theater at Madison Square Garden and the
Beacon Theatre; The Chicago Theatre; Sphere in Las Vegas; the New York Knicks, New York
Rangers and Westchester Knicks
professional sports franchises; the Christmas Spectacular
Starring the Radio City Rockettes; and MSG Networks.
"When we first began working with PepsiCo in 2018, our shared
goal was to leverage the power of our celebrated brands to create
unforgettable experiences across our venues and properties," said
Jamaal Lesane, Chief Operating
Officer, MSG Sports. "This multi-faceted renewal illustrates the
strength of this partnership, and we look forward to continuing to
bring our guests together around incredible live experiences and
PepsiCo products."
"Our partnership with the MSG Family of Companies is about
creating exceptional moments for fans, and this renewal reinforces
that shared vision. We're excited to continue our partnership with
MSG and build on the success we've achieved together. From
innovative activations to delivering fan-favorite beverages, we're
committed to elevating the entertainment experience at MSG's
world-class music, sports and entertainment venues for years to
come," said Hugh Roth, Chief
Customer and Business Development Officer, PepsiCo.
The Companies' venues will feature an array of products from
PepsiCo's vast portfolio of popular beverage and food offerings –
with all venues in New York,
Chicago and Las Vegas offering
Pepsi-Cola® soft drinks – PEPSI®, PEPSI® Zero Sugar, Diet
PEPSI®, STARRY®, Mountain Dew® – and Gatorade®. Sphere will
exclusively offer an expanded variety of PepsiCo Foods brands
including Lay's®, Doritos®, Cheetos®, SunChips® and
Funyuns®. Additionally, Madison Square Garden and Radio City
Music Hall will each have a dedicated Pepsi-branded concession
stand where fans can check out the company's latest products.
As part of the partnership, PepsiCo brands will gain substantial
exposure through an expanded presence on the Exosphere – the
fully-customizable LED exterior of Sphere and the largest LED
screen in the world.
In New York, Pepsi
will continue to entitle the eighth-floor concourse at The
World's Most Famous Arena. Pepsi will have a strong presence during
MSG Networks' live game coverage of the Knicks and the Rangers, as
well as across the Networks' non-Knicks and Rangers programming and
content. The brand's exclusive marketing rights at the Companies'
properties will continue to include mobile, TV and digital assets;
and both marquee and digital board OOH signage at Madison Square
Garden, as well as expanded in-venue signage at all events at
Madison Square Garden, Radio City Music Hall, Beacon Theatre and
The Chicago Theatre.
Additionally, Pepsi will be featured prominently in the
Christmas Spectacular as a billboard in the fan-favorite
"New York at Christmas" Times Square scene, allowing the brand to
reach the more than one million people who attend the show every
year.
About Madison Square Garden Entertainment
Corp.
Madison Square Garden Entertainment Corp. (MSG
Entertainment) is a leader in live entertainment, delivering
unforgettable experiences while forging deep connections with
diverse and passionate audiences. The Company's portfolio includes
a collection of world-renowned venues – New York's Madison Square Garden, The Theater
at Madison Square Garden, Radio City Music Hall, and Beacon
Theatre; and The Chicago Theatre – that showcase a broad array of
sporting events, concerts, family shows, and special events for
millions of guests annually. In addition, the Company features the
original production, the Christmas Spectacular Starring the Radio
City Rockettes, which has been a holiday tradition for 90 years.
More information is available at
www.msgentertainment.com.
About Madison Square Garden Sports
Corp.
Madison Square Garden Sports Corp. (MSG
Sports) is a leading professional sports company, with a collection
of assets that includes the New York Knicks (NBA) and
the New York Rangers (NHL), as well as two development
league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a
professional sports team performance center – the MSG Training
Center in Greenburgh, NY. More information is available
at www.msgsports.com.
About Sphere Entertainment Co.
Sphere
Entertainment Co. is a premier live entertainment and media
company. The Company includes Sphere, a next-generation
entertainment medium powered by cutting-edge technologies to
redefine the future of entertainment. The first Sphere venue opened
in Las Vegas in September 2023. In addition, the Company includes
MSG Networks, which operates two regional sports and entertainment
networks, MSG Network and MSG Sportsnet, as well as a
direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available at
sphereentertainmentco.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated
nearly $92 billion in net revenue in 2024, driven by a
complementary beverage and convenient foods portfolio
that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola,
Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
For MSG Entertainment, Sphere Entertainment and MSG
Sports:
msgepr@msg.com
msgspr@msg.com
spherepr@thesphere.com
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SOURCE Madison Square Garden Sports Corp.
