Perion’s Social Media Division Wins Instagram Innovation Award for Work with Disney
June 28 2017 - 6:00AM
Business Wire
Perion’s social media division ‘MakeMeReach’
experiences continued success, providing strong campaign results
for Disney on Instagram.
Perion Network Ltd. (NASDAQ:PERI), announces today that its
social media division, MakeMeReach, has won the
Instagram Stories Partner Innovation Award for its
innovative work with one of the world’s most iconic brands, Disney.
This accolade was formally awarded at Cannes Lions 2017.
This Smart News Release features multimedia.
View the full release here:
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Disney's magical ad immersion in
Instagram Stories (Photo: Business Wire)
MakeMeReach’s latest ‘one-click offering’, was employed by
Disney to deliver engaging and high performing ads via Instagram
full-screen ‘Stories’. The MakeMeReach platform uses proprietary
technology to provide a ‘Stories Center’ where advertisers can view
and optimize all implemented ads and adjust behavior based on
performance. Disney noted an impressive 38% drop in Cost Per
Mille (CPM) compared to ads in a regular Instagram feed; and
a Cost Per Lead (CPL) that was five times lower than the
average.
MakeMeReach was chosen for this award based on the delivery of
strong campaign results which revolved around the release of
‘Beauty and the Beast’ and ‘Guardians of the Galaxy Vol. 2’.
Doron Gerstel, CEO of Perion stated, "This is an incredible
achievement for Perion. Not only does this latest win add to
Perion’s recently delivered long-term growth strategy, but it has
allowed us to become an even stronger strategic partner for
Facebook’s Instagram, delivering incredible success for such a
prominent client.’
Pierre-Francois Chiron, co-founder of Perion's MakeMeReach
division added, “We are thrilled to receive this award and are
proud of our incredible work with Disney. Instagram Stories are
really bringing video ads to the next level. In this campaign, we
enabled Disney to optimize performance and reach a massive audience
using qualitative formats.”
About Perion Network Ltd.
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found
at www.perion.com. Follow Perion on Twitter
@perionnetwork.
About MakeMeReach
Founded in 2009 by Pierre-François Chiron and Pierre Lou
Dominjon and acquired by Perion Network Ltd. (NASDAQ: PERI) in
2015, MakeMeReach is a fast-growing social ad tech company
empowering agencies (Dentsu-Aegis, GroupM, OMD...) and advertisers
(Birchbox, FlyDubai, Iberia, Happn, Privalia...) to elevate their
campaigns on Facebook, Twitter and Instagram, at scale.
MakeMeReach - Scalable social ad tech solutions,
tailor-made.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2016 filed with the SEC on March 7, 2017. Perion does
not assume any obligation to update these forward-looking
statements.
Source: Perion Network
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version on businesswire.com: http://www.businesswire.com/news/home/20170628005548/en/
Perion Network Ltd.Investor relationsVicky Batkin+972
(73) 398-1000Perion.Investor.Relations@perion.com
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