Floify Releases Single Sign-On Functionality to Improve Security and Streamline the Digital Loan Origination Process for Mortgage Borrowers
July 06 2022 - 10:27AM
Floify, the mortgage industry's leading point-of-sale solution and
subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH),
just released their new Single Sign-On (SSO) functionality, making
Floify the first of all major mortgage point-of-sale systems to
implement this highly sought-after feature.
Floify’s SSO provides lenders and loan originators with a quick
and simple way to make the mortgage process even easier and more
secure for borrowers. SSO utilizes a centralized authentication
service where one set of login credentials can be used to access
multiple systems and applications. By relying on a single set of
trusted credentials from widely-used platforms, such as Google or
Facebook, borrowers are able to streamline account creation and
management when joining new applications.
Floify's SSO also empowers mortgage companies using the OpenID
Connect authentication protocol to integrate Floify with their own
company-specific user verification system. By allowing borrowers to
use the same login credentials for Floify and the company's
website, this unique customization enables a more seamless
experience for the consumer as they interact with the company's
brand.
"Shortening application-to-close time is key. When lenders and
originators leverage Floify's built-in borrower SSO functionality,
they are able to reduce friction in the early stages of the
mortgage origination process, while at the same time improving
information security,” said Floify President and General Manager
Sofia Rossato. “In addition, the simplicity of SSO makes it more
likely that a borrower who has paused their application will come
back to complete it, thereby improving loan close rates.”
Floify's SSO is an optional feature that can be enabled by a
company administrator. Once enabled, origination teams will find
that their Floify landing pages and 1003 loan application now
present borrowers with the option to use Google, Facebook or
company-specific SSO credentials to create an account or start
their application.
About FloifyFloify is a digital mortgage
automation and point-of-sale solution that streamlines the loan
origination process by providing a secure application,
communication, and document portal between lenders, borrowers,
referral partners, and other mortgage stakeholders. Lenders use
Floify to collect and verify borrower documentation, track loan
progress, communicate with borrowers and real estate agents, and
close loans faster. Floify is based in Boulder, Colorado. For more
information, visit the company's website at floify.com or on social
media at Facebook, LinkedIn or Twitter.
Media Contact
Robert MartinDirector of Marketingrobert@floify.com
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