Radware® (NASDAQ: RDWR), a leading provider of cyber security and
application delivery solutions, today released the findings of its
Consumer Sentiments Research, which found that American consumers
worry more about having their personal data stolen than their
wallet. In fact, of the 3,000 American consumers polled, 55% said
data theft ranks above the theft of their wallet (23%), car (10%),
cell phone (6%), and house keys (6%).
“It’s no surprise that data theft ranks so high in the minds of
Americans as a major risk,” said Anna Convery-Pelletier, Chief
Marketing Officer for Radware. “It’s easy to buy a new car or a new
cell phone, but having private data exposed can have permanent
consequences for both the consumer and the brand where the breach
occurred. When an organization does not properly secure its
network, it is putting its brand reputation in jeopardy and risking
its customer base.”
Key takeaways of the survey include:
Hackers and consumers value data
differently:
While more than half of respondents (54%) said they would be
most concerned if their Social Security Number was stolen, hackers
buy and sells Social Security number for around $2, whereas full
medical records can sell for up to $1000.
Americans were less concerned with the theft of their banking
information (18%), credit card number (9%), health records (9%),
private cryptocurrency key (4%), passport information (3%), and
driver’s license (2%). These types of records and data, which are
often traded and sold on the internet or Darknet, can easily make
their way into the hands of malicious actors.
“Some of your most private information can be bought and sold on
the internet for less than the price of a cup of coffee,” added
Convery-Pelletier. “While Americans don’t realize how much of their
personal information might be stored by the businesses they
interact with daily, a breach can quickly put consumer identity,
credit, and other information at risk. The onus is on organizations
to invest in the right technology and services to improve their
security posture and prevent these massive breaches from happening
in the first place.”
Breaches damage customer loyalty
Data breaches can significantly impact customer loyalty and
brand reputation. Less than one-in-four (23%) of Americans said
they would continue to do business with a brand after a breach, 10%
said they would no longer do business with that organization, and
the majority (68%) said they would need to be convinced that the
business fixed the security issue before returning.
Executives understand this threat. Radware’s recent 2018
Executive Application and Network Security Report revealed that
more than 40% of companies ranked customer loss as the top threat
to their business from a cyber-attack. Additional Radware research
shows that retail executives in particular view customer loss as
the top threat, with more than half (58%) noting that customer loss
was top of mind.
To learn more about the survey, please visit
https://www.radware.com/cybersecurity-consumers/.
Methodology:
This SurveyMonkey online poll was conducted May, 2018 among a
total sample of 3,024 U.S. adults ages 18 and older. Respondents
for this survey were selected from the nearly 3 million people who
take surveys on the SurveyMonkey platform each day. This online
survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated.
About Radware
Radware® (NASDAQ: RDWR), is a global leader of cyber
security and application delivery solutions for physical,
cloud, and software defined data centers. Its award-winning
solutions portfolio secures the digital experience by providing
infrastructure, application, and corporate IT protection and
availability services to enterprises globally. Radware’s solutions
empower more than 12,500 enterprise and carrier customers worldwide
to adapt to market challenges quickly, maintain business continuity
and achieve maximum productivity while keeping costs down. For more
information, please visit www.radware.com.
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©2018 Radware Ltd. All rights reserved. The Radware products and
solutions mentioned in this press release are protected by
trademarks, patents and pending patent applications of Radware in
the U.S. and other countries. For more details please
see: https://www.radware.com/LegalNotice/. All other
trademarks and names are property of their respective owners.
Safe Harbor Statement This
press release may contain statements concerning Radware’s future
prospects that are “forward-looking statements” under the Private
Securities Litigation Reform Act of 1995. Statements preceded by,
followed by, or that otherwise include the words "believes",
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similar expressions or future or conditional verbs such as "will",
"should", "would", "may" and "could" are generally forward-looking
in nature and not historical facts. Because such statements deal
with future events, they are subject to various risks and
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Delivery and Network Security solutions and our industry in general
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the principal factors that could cause actual results to differ.
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affecting Radware, reference is made to Radware’s Annual Report on
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Forward-looking statements speak only as of the date on which they
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obtained on Radware’s website at www.radware.com.
Media Contacts:Deborah
SzajngartenRadware201-785-3206deborah.szajngarten@radware.com
Investor Relations:Anat
Earon-Heilborn+972 723917548ir@radware.com
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