SapientNitro’s “Meet the Disruptors” series
returns to the Main Stage in “How Tinder Coupled Technology with
Human Experience,” featuring Sean Rad, President and co-Founder of
Tinder
SapientNitro, part of Publicis.Sapient, announced today the
agency’s programming at the 2015 Cannes Lions Festival, taking
place in both the Palais des Festivals and the SapientNitro Rooftop
Penthouse. Throughout the week, SapientNitro will inspire audiences
with speakers and experiences that stand at the intersection of
story and technology.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150618006312/en/
“We have curated discussions and experiences that showcase
innovations that are changing the way brands engage with
consumers,” said Bill Kanarick, CMO of SapientNitro. “From social
discovery to gamification to mobile and virtual reality, we are
exploring the latest boundary-breaking ideas that have potential to
disrupt the status quo and alter the way brands enhance the human
experience and create stronger connections with their
audiences.”
SapientNitro is kicking off the week with its latest installment
of the “Meet the Disruptors” series in, “How Tinder Coupled
Technology With Human Experience” on Sunday, June 21 at 11AM on the
Main Stage (Grand Auditorium Theatre, Palais des Festivals, Cannes,
France). The seminar will feature President and co-founder of
Tinder, Sean Rad, who will speak with Caroline Daniel of the
Financial Times about how his app is disrupting the way humans
connect.
Another area ripe for disruption is retail, with the emergence
of virtual reality. On Friday, June 26 at 2:25PM on the premier
Innovation Stage, SapientNitro’s Chief Creative Officer for North
America, Gary Koepke, and CEO of Sixense, Amir Rubin, will discuss
how virtual reality is about to transform how retailers and brands
can bring inspiring journeys of discovery from the physical world
into the digital realm, in both in-store and e-commerce scenarios.
SapientNitro will also demo a virtual reality retail experience
throughout the week in the agency’s Rooftop Penthouse (as detailed
below).
SapientNitro will also be hosting a series of talks and
experiences at the SapientNitro Rooftop Penthouse, located at 2
Boulevard de la Croisette, 5th floor, directly across the street
from the Palais des Festivals:
Virtual Reality Experience: The Apartment by The
LineMonday, June 22, through Friday, June 26, 9AM-2PMIn a
curated virtual reality experience, SapientNitro will bring this
immersive technology to life by transporting Cannes attendees to
New York’s Soho District to shop at “The Apartment by the Line,” a
place to discover and purchase gorgeous articles in the intimate
context of a home. See firsthand how close we are to shopping and
transacting in a virtual realm.
Stop Creating Ads, Start Creating Worlds: A Storyscaping
WorkshopMonday, June 22, 12PM – 1:15PMDrawing from their New
York Times bestseller Storyscaping, Gaston Legorburu and Daz McColl
of SapientNitro will walk through the recipe for creating adaptive
“story systems” peppered with real brand examples.
Native Brand Storytelling: A Tinder ConversationTuesday,
June 23, 12PM – 1:15PMAn up close and personal conversation about
contextual brand storytelling through Tinder technology, with the
pairing of Tinder co-founder Sean Rad and Neil Dawson, Chief
Strategy Officer, SapientNitro Europe.
How Stories Are Spread: A Conversation with BuzzFeed’s Jonah
PerettiWednesday, June 24, 12PM – 1:15PMJoin the founder and
CEO of BuzzFeed to uncover the ways in which his company combines
sophisticated analytical technology with story to create shareable
delicious content. Hosted by DigitasLBi, Razorfish and
SapientNitro.
Adland UncoveredWednesday, June 24, 4PM- 5PMAsk the tough
questions about how the marketing trade magazines work and hear
what adland editors have to say about how they cover the
advertising industry. Meet the editors behind Campaign, Marketing
Week and The Drum, in partnership with Propeller Group.
Humans Are PredictableThursday, June 25, 12PM –
1:15PMSimon James, VP Global Performance Analytics at SapientNitro,
will discuss how to exploit raw human predictability for better
storytelling and offer insights into what brand marketers should
know about data analytics.
For more information, please click here.
Twitter: @SapientNitroInstagram: @SapientNitroFacebook:
https://www.facebook.com/SapientNitroLinkedIn:
https://www.linkedin.com/company/sapientnitroBlog:
http://sapientnitroblog.com/tagged/cannes-lions-2015
About SapientNitro
SapientNitro®, part of Publicis.Sapient, is a new breed of
agency redefining storytelling for an always-on world. We’re
changing the way our clients engage today’s connected consumers by
uniquely creating integrated, immersive stories across brand
communications, digital engagement, and omni-channel commerce. We
call it our Storyscaping® approach, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique
combination of creative, brand and technology expertise results in
one global team collaborating across disciplines, perspectives and
continents to create game-changing success for our Global 1000
clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target and Vodafone, in 31 cities across The Americas, Europe and
Asia-Pacific. For more information, visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of
Sapient Corporation.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150618006312/en/
SapientNitroRachel Frey, +1
212-710-4889rachel.frey@sapient.com
(MM) (NASDAQ:SAPE)
Historical Stock Chart
From Apr 2024 to May 2024
(MM) (NASDAQ:SAPE)
Historical Stock Chart
From May 2023 to May 2024