This latest industry-first partnership adds
more than 1 million new addressable households, accessible
exclusively via DISH Media
ENGLEWOOD, Colo., March 6,
2024 /PRNewswire/ -- DISH Media, leaders in
impression-based TV advertising, today announced an exclusive
partnership with Philo, the television streaming service, marking a
transformative moment in the advertising landscape. Through this
collaboration, DISH Media expands its addressable footprint,
offering advertisers access to Philo's inventory. This partnership
marks the first time that advertisers will have an external reach
beyond DISH TV and SLING TV inventory through DISH Media buys,
tapping into new, incremental audiences.
As the TV buying landscape becomes more impression-based, DISH
Media is at the forefront of delivering advanced technologies,
processes and first to market solutions in the targeted addressable
space, providing the industry with greater ease, scale and
optionality. With this partnership, advertisers not only gain
access to a bigger addressable audience, but also receive the same
detailed reporting to prove ROI backed by third-party measurement
and attribution partners.
"We are particularly proud to be the partner of choice for
Philo. It serves as a testament to the strength of our
relationships, our leadership in innovation and the power of our
monetization engine," said David
Antonelli, vice president, media sales, DISH Media. "Our
willingness to drive mutually beneficial partnerships in an
increasingly fragmented landscape has allowed us to now scale our
addressable footprint by more than 1 million households, offering
advertisers the opportunity to connect with Philo's diverse
and engaged audience."
Philo's entertainment and lifestyle focused programming package
features 70+ premium channels. Advertisers can tap into a diverse
range of programming, including reality shows, sitcoms, lifestyle
programs, classics, and content for kids. Additionally, Philo's
audience overlaps with DISH Media's audience by less than 3%,
ensuring advertisers can effectively reach a distinct set of
viewers.
Philo's audience presents a compelling demographic profile, with
a significant 51% falling within the crucial age range of 18-44,
emphasizing the opportunity for DISH Media advertisers to
target this key and influential demo. Additionally, the Philo
audience showcases a gender-balanced viewership with 54%
identifying as female and 46% as male.
"We realize advertisers understand the value of addressable
advertising and want to simplify their experience in reaching our
audience," said Reed Barker, head of
advertising, Philo. "Partnering with DISH Media, allows us to
connect with advertisers through channels they value and are
already investing in."
As of today, advertisers can uniquely enhance their buys with
DISH Media by seamlessly incorporating Philo's exclusive inventory,
providing an unparalleled opportunity to connect with an untapped
addressable audience.
About DISH Media
DISH Media provides advertisers with intelligent solutions to
efficiently maximize exposure to desired audiences across DISH TV
and SLING TV while safeguarding consumer personal information.
Through innovative platforms like addressable targeting and
programmatic buying, viewer measurement tools and access to custom
audiences on DISH TV and SLING TV, advertisers employ data-driven,
demographically targeted buys that enhance their national media
campaigns. Visit media.dish.com. DISH Media is an indirect
subsidiary of EchoStar Corporation (NASDAQ: SATS).
About Philo
Inspired by Philo T. Farnsworth,
the inventor of electronic television, Philo was created to build a
better TV experience. The company started in the college market and
is now available nationwide, offering 70+ top-rated television
channels, including AMC, A&E, BET, Discovery, VH1, Food
Network, History, Nickelodeon, MTV, OWN, TLC, Lifetime, Hallmark
Channel, and Paramount Network, for just $25 per month. In addition to being the first
entertainment-focused streaming TV service, Philo offers live TV,
unlimited DVR, on-demand, and content from top programmers all
available on Samsung and VIZIO Smart TVs, Android devices,
GoogleTV, Fire tablets and Amazon Fire TV, Apple TV, iOS/iPad,
Roku, and PC/Mac web browsers, Chromecast with Android
functionality. Philo is based in San
Francisco, with offices in New
York and Cambridge, MA. For
more information, visit philo.com.
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SOURCE DISH Network Corporation