RESTON, Va., March 22, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced a new agreement
to provide Fort Myers Broadcasting Company with Comscore's
industry-leading local TV measurement currency across their
Southwest Florida television
stations, including WINK-TV (CBS).
Fort Myers Broadcasting's WINK-TV is Southwest Florida's first television station,
debuting in 1954, and produces over 60 hours of news coverage each
week.
"Southwest Florida is the
fastest growing area of the Sunshine State and Ft. Myers is the
state's fastest growing city," explains Fort Myers Broadcasting
General Manager Joe Schwartzel.
"That's why it's more important than ever for us to have the most
comprehensive, accurate, and reliable way to measure our audience.
Comscore's groundbreaking methodology uses 24/7/365 viewing
information from one of every two homes in the Ft. Myers market,
and that massive footprint is especially key in a rapidly growing
and changing market like ours. No other audience measurement
company offers that kind of detail. Now Fort Myers Broadcasting
will be able to provide our advertisers with the kind of detailed
audience information that shows clients the true value of
advertising on our stations."
"We have continued our investment in and support of local
broadcasters and their clients, most recently with the addition of
more than 10 million homes to our local television measurement
footprint," said Steve Walsh,
Executive Vice President, Comscore. "We are excited to be
partnering with the Fort Myers Broadcasting Company. Their
commitment to Comscore further emphasizes the industry's acceptance
and support of Comscore as primary currency."
Comscore has more than a decade of experience measuring
television viewership from return path devices across tens of
millions of households in all local markets. Comscore is also a
leader in instrumenting change in television
measurement by enabling the adoption of advanced audiences and
the move to impressions, which allow the industry to go beyond age
and gender to evaluate based on consumer behaviors, interests and
lifestyles. This enables TV stations, networks, advertisers,
agencies and media companies at both local and national levels to
effectively find and reach their ideal audiences to maximize their
revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore