PASW® Direct Marketing from SPSS Inc. Empowers Marketers With Quick, Easy Statistical Analysis to Improve Customer Acquisition
August 18 2009 - 8:00AM
Business Wire
Marketers face never-ending challenges to acquire and retain
customers. Rising postage costs, limited and shrinking budgets, a
myriad of media outlets, and lack of value from customer
relationship management (CRM) software make it more important than
ever to utilize statistical analysis to plan and execute direct
marketing campaigns.
To meet these challenges, SPSS Inc. (Nasdaq: SPSS), the leading
global provider of Predictive Analytics software and solutions,
today released PASW® Direct Marketing that guides and automates the
analysis of customers, prospects and campaigns. Built for business
users, and requiring no knowledge of advanced statistics, the
newest addition to PASW Statistics 18 translates customer and
market data into improved results – in purchases, responses to
offers, or increased loyalty and satisfaction.
Analyses that previously required multiple steps and knowledge
of statistical techniques can now be completed in minutes to drive
more targeted and effective campaigns. PASW Direct Marketing has an
intuitive interface allowing marketers to quickly perform
sophisticated analysis with six analytical procedures, including
recency, frequency, and monetary (RFM) analysis, cluster analysis,
and prospect profiling. PASW Direct Marketing also allows marketers
to improve campaigns to potential customers through postal code
analysis, propensity scoring, and control package testing.
Dan Skoglund, president, marketing services group at dbp
Chicago, a marketing and production services agency, said, “PASW
Direct Marketing is a fantastic tool that allows our non-technical
business users to get results delivered in seconds that are easily
deciphered in color-coded charts. This module gives users all the
statistical tools they need to easily conduct various marketing
analyses, which are essential for companies like dbp Chicago to
better understand and classify customers, and improve campaign
results.”
For marketers today, the old adage still holds true, that “half
the money spent on advertising is wasted; the trouble is I don’t
know which half.” Organizations can quickly maximize the value of
marketing dollars by selecting the customers and prospects most
likely to respond to campaigns. For instance, the “propensity to
purchase” function relies on previous response information and
customer characteristics in ranking which customers and prospects
are likely to respond to an offer. This eliminates people on
mailing lists least likely to respond, and keeps funds and
resources targeted on profitable revenue generation at every
interaction.
Gina Miller, vice president, director of customer engagement at
Colman Brohan Davis, Inc., a brand strategy and creative marketing
firm, said, “We use research and data-driven insights to help
brands find a differentiated position in highly competitive
industries. We constantly work to develop more cost-effective,
strategic communications that drive revenue. PASW Direct Marketing
is a smart application that better targets campaigns, and is a tool
that can streamline our ability to identify, keep and nurture the
best customers.”
Jason Verlen, chief product strategist for SPSS, said, “The top
marketers are taking a mathematical approach to better understand
customers and optimize campaigns. Knowing specifically which
customers to target – and more importantly, who not to target –
reduces marketing waste and quickly adds ROI and value, so
marketing is no longer viewed as a business expense. PASW Direct
Marketing – and all the new modules now available with PASW
Statistics 18 – deliver incredibly robust functionality that
increases the usability of advanced analytics on a single
platform.”
Register for PASW Direct Marketing Webinar
For more information on PASW Direct Marketing, please register
for a complimentary webinar – “Easily Identify the Right Contacts”
– on Wednesday, August 19, 2009, at 11 a.m. CT.
Pricing and Availability
All PASW Statistics 18 modules are now available for Windows,
Linux and Mac platforms on the desktop; and Windows, Solaris,
Linux, AIX and HP/UX on the server. Pricing for PASW Direct
Marketing, and every other PASW Statistics 18 module is available
at the SPSS Web Store.
About SPSS Inc.
SPSS Inc. is a leading global provider of Predictive Analytics
software and solutions. The Company’s complete portfolio of
Predictive Analytics Software (PASW) products – data collection,
statistics, modeling and deployment – captures people’s attitudes
and opinions, predicts outcomes of future customer interactions,
and then acts on these insights by embedding analytics into
business processes. SPSS Solutions address interconnected
business objectives across an entire organization by focusing on
the convergence of analytics, IT architecture and business
process. Commercial, government and academic customers
worldwide rely on SPSS technology as a competitive advantage in
attracting, retaining and growing customers, while reducing fraud
and mitigating risk. Founded in 1968, SPSS is headquartered in
Chicago, Illinois. For more information, please visit
www.spss.com.
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