The Stagwell (STGW) agency and WeAre8's
collaboration is in support of collective impact and how
advertising becomes a powerful catalyst for social
change
NEW
YORK, March 6, 2024 /PRNewswire/ -- Assembly has
joined WeAre8's mission to showcase what is possible when you shift
the economic power from advertising back to the community and lead
with purpose, without compromising performance. Through the
partnership, Assembly will harness WeAre8's transformational opt-in
video advertising experience that shares back 60% of the media
revenue booked with people, charity and in support of climate
change projects. The collaboration will feature campaigns from
leading hair care brand amika, technology and electronics company,
Lenovo, alongside brand campaigns for Assembly.
WeAre8 founder and CEO, Sue
Fennessy said, "It's brilliant to see these forward-thinking
brands join us as we change the social landscape, put people at the
heart of the economic model and drive positive impact for citizens,
communities, charities and the planet, all while delivering real
business results.
"WeAre8 is built to be the antidote to the challenges that have
arisen in recent times - a community designed to value people and
bring them together in a new social home that is not driven by
divisive algorithms, where your time is valued and advertising is a
force for good. And that is why people love brands reaching them on
WeAre8. Our model, the new model, is about delivering powerful
results for our advertising partners in a way that values people's
time."
Recent findings from audience insight company, Lumen and
emissions data agency, Scope3, found that WeAre8's ad model
achieves a staggering 67 times more attention per gram of carbon
emitted compared to a mainstream platform like Instagram. This is
not just a number – it represents a seismic shift in how
effectively WeAre8's advertising model engages with
people.
These outcomes are game-changers for brands. They highlight not
just the ethical imperative of purpose-driven advertising but also
its potent efficacy.
Assembly and its clients join America's most loved charities on
the new social app, which will benefit from the revenue generated
from the campaigns running on the platform. These include, Feeding
America, Fauna & Flora, Project CAT, Save the Elephants, OCEEF,
Daughters for Earth, Climate Reality Project, Educate Girls, Six
Degrees, Way Out, Trans Lifeline, ASPCA, Movember, Jed Foundation,
Peace First, Save the Children, Keep a Child Alive, Food Rescue,
charity: water and Water Org.
Rick Acampora, Global CEO of
Assembly said: "Purpose is an essential part of our business.
Frankly, purpose is good business. We naturally jumped at the
opportunity to align ourselves with WeAre8 as a platform that
shares our vision for a more sustainable and ethical digital
ecosystem. By joining forces with WeAre8, we will further amplify
our impact, fostering a community where conscious choices and
eco-friendly initiatives are encouraged and rewarded. This
collaboration reinforces our dedication to making change and a
positive difference in the world, leveraging the power of media for
a greener and more sustainable future."
Since arriving in the U.S. in late 2023, WeAre8 has welcomed
campaigns by Huel, charity: water and Warner Bros. Pictures, who
tapped into 8's growing creator community to spotlight the release
of The Color Purple. In 2023 alone, WeAre8 has redirected more than
$2,000,000 USD back to citizens and
charities through its transformational advertising experience.
WeAre8, available in the UK, Australia, and the U.S., was created by tech
entrepreneur, Sue Fennessy, who also
founded and led NY based media data aggregation business, Standard
Media Index.
WeAre8 is available to download now from Apple App Store or Google Play.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing
data, talent, and technology together to find the change that fuels
growth for the best brands on the planet. Our approach connects
big, bold brand stories with integrated, global media capabilities
that deliver performance and drive large-scale business growth. Our
work is powered by our proprietary, in-house technology solution,
STAGE, and led by our global talent base of over 1,900 people
around the world. We're purpose-driven at our core and pioneers in
social and environmental impact in the agency world. Assembly is a
proud member of Stagwell, the challenger network built to transform
marketing. For more information, visit assemblyglobal.com.
Media Relations Contact:
Jess Santini, VP, Global
Marketing
jess.santini@assemblyglobal.com
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SOURCE Stagwell Inc.