Taboola Announces Exclusive Multi-Year Expansion with Advance Local, Designed to Increase User Engagement and Monetization Opportunities
September 26 2023 - 8:00AM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced a multi-year deal with Advance
Local, a Taboola partner since 2015. Advance Local is dedicated to
providing high quality, local journalism and reaches more than 52
million readers per month with its award-winning sites. These sites
include NJ.com, AL.com, MLive.com, MassLive.com, Cleveland.com,
Syracuse.com, PennLive.com, OregonLive.com, SILive.com, and
LoneStarLive.com.
Under the agreement, Advance Local will utilize Taboola’s suite
of products to grow its audience, optimize user engagement, and
drive revenue. Advance Local will incorporate Taboola Feed, a
seamlessly integrated feed that provides readers with personalized
multi-format content recommendations for an engaging experience
into Advance Local’s family of local news websites. In addition to
Taboola Feed, Advance Local will implement Taboola in additional
high-impact user touchpoints, such as mid-article and right rail
placements. Taboola’s publisher solutions enable Advance Local to
personalize its user experiences across each of these touchpoints,
while optimizing content recommendations to drive user
engagement.
Advance Local will also test additional Taboola offerings
including Header Bidding, which allows publishers to drive improved
monetization with their existing display ad units by tapping into
unique native advertising demand from more than 15,000 direct
advertisers.
Additionally, Advance Local’s NJ.com property has recently
integrated Taboola Turnkey Commerce, a new offering that gives
premium publishers the ability to easily and efficiently create
trustworthy content that attracts shoppers and helps them make
great purchase decisions.
“We’re pleased to sign a multi-year deal with Taboola as part of
our ongoing strategy to continually raise the bar for local news
coverage,” said Scott Lawrence, Sr. Director Programmatic Strategy
at Advance Local. “Taboola has proven to be a great partner over
the past eight years, and we appreciate their support in keeping
our readers engaged with quality content while working to support
local media companies with innovative business solutions. We’re
excited about the road ahead, and welcome Taboola’s partnership in
our mission to foster quality journalism.”
“I’m honored that Advance Local is trusting us long-term to grow
their audiences, and this move into e-commerce is especially
exciting as they continue to look for new ways to provide value to
their readers,” said Adam Singolda, Founder and CEO at Taboola.
“We’re looking forward to this continued partnership and helping
Advance Local power their success in a holistic way.”
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may
like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
Disclaimer - Forward-Looking
StatementsTaboola (the “Company”) may, in this
communication, make certain statements that are not historical
facts and relate to analysis or other information which are based
on forecasts or future or results. Examples of such forward-looking
statements include, but are not limited to, statements regarding
future prospects, product development and business
strategies. Words such as “expect,” “estimate,” “project,”
“budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,”
“will,” “could,” “should,” “believes,” “predicts,” “potential,”
“continue,” and similar expressions are intended to identify such
forward-looking statements but are not the exclusive means for
identifying such statements. By their very nature, forward-looking
statements involve inherent risks and uncertainties, both general
and specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements, including the risks set forth
under “Risk Factors” in our Registration Statements on Form F-1 and
F-4 and our other SEC filings. The Company cautions readers not to
place undue reliance upon any forward-looking statements, which
speak only as of the date made. The Company does not undertake or
accept any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements to reflect
any change in its expectations or any change in events, conditions
or circumstances on which any such statement is based.
Contact: Dave Struzzi, dave.s@taboola.com
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