Leeds United announce global ecommerce platform Wish as Official Partner
July 13 2022 - 8:10AM
Leeds United are delighted to announce that one of the world’s
largest mobile e-commerce platforms, Wish (NASDAQ: WISH), will be
the club’s new Official Sleeve Partner for the 2022/23 campaign.
As part of the newly signed one-year deal, Wish branding will
appear on the shirt sleeve throughout the season for the Leeds
United Men’s, Women’s and Academy teams, across all of the official
replica shirts and throughout the home stadium – creating global
brand exposure for the company.
The new sleeve branding will provide a sneak peak of Wish’s new
logo ahead of its official rebrand next month. Supporters will be
able to see the team's players with their new shirts in action for
the first time on Thursday 14th July as the Premier League team
take on Brisbane Roar in the Queensland Champions Cup as part of
their pre-season tour of Australia. This will be the first time the
first-team squad will wear the new adidas and Wish home kit for the
upcoming season.
“We are excited to be partnering with Leeds United for the
upcoming season,” said Vijay Talwar, Chief Executive Officer of
Wish. “With a rebrand just around the corner, the partnership not
only provides great brand exposure but also a perfect opportunity
to shine a light on all the changes underway at Wish.
“We look forward to being a part of Leeds’ journey and wish the
team all the best for the season ahead,” added Vijay.
San Francisco based Wish brings an affordable and entertaining
mobile shopping experience to millions of consumers around the
world. Popular categories include fashion, accessories, home decor
and gadgets.
Paul Bell, Executive Director of Leeds United, added: “As we
look forward to a new season in the Premier League, we are
extremely excited to welcome back Wish as our new Official Sleeve
Partner for the new campaign.
“We first worked with Wish as an Official Partner in 2018 when
the brand chose Leeds United as its first global football
partnership after a successful relationship with the LA Lakers NBA
basketball team. We are therefore delighted that the brand has
chosen to work with the Club again as part of its new global
marketing campaign.
“We look forward to seeing the new Wish branding feature on the
sleeve of our playing shirts throughout the campaign.”
To find out more about Wish, the new Official Sleeve partner for
Leeds United, please click here or to download the Wish e-commerce
marketplace App, please click here.
Notes to Editors
About Wish:Wish (ContextLogic Inc.
(d/b/a Wish) brings an affordable and entertaining shopping
experience to millions of consumers around the world. Since our
founding in San Francisco in 2010, we have become one of the
largest global ecommerce platforms, connecting millions of
value-conscious consumers to hundreds of thousands of merchants
globally. Wish combines technology and data science capabilities
and an innovative discovery-based mobile shopping experience to
create a highly-visual, entertaining, and personalized shopping
experience for its users. For more information about the company or
to download the Wish mobile app, visit www.wish.com or follow
@Wish on Facebook, Instagram and TikTok or
@WishShopping on Twitter and YouTube.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e22003ea-697f-481e-9e39-8ea2c4e3f428
Media contact: media@leedsunited.com / press@wish.com
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