WillScot Mobile Mini Combines Portfolio of Brands Under WillScot
July 29 2024 - 7:00AM
WillScot Holdings Corporation (“WillScot” or the “Company”)
(Nasdaq: WSC), the North America leader in innovative temporary
space solutions, today announced it is combining all of its
constituent brands – including Mobile Mini – under a unified
WillScot brand. In selecting WillScot, the Company leans into both
its 80-year legacy as the pioneer of modular and mobile space
solutions and its modern-day industry leadership.
The updated brand encompasses a streamlined logo and new tagline
that embodies WillScot’s expertise, reliability, innovation, and
partnership in delivering space solutions:
- Logo – the Company is utilizing the existing WillScot logo
which, from the founding of Williams Mobile Offices in the 1940s,
has long been recognized for modular space solutions. Since the
2020 merger with Mobile Mini and subsequent expansion into
climate-controlled storage, protective buildings and clearspan
structures, WillScot has become synonymous with all forms of
temporary spaces and turnkey solutions.
- Tagline – the Company’s new tagline is “Right From the Start”
and embodies how, from day one, WillScot’s local, dedicated experts
partner with customers to make their vision a reality. It’s a
commitment to customers that WillScot brings the expertise and
execution required to deliver space solutions that are right for
the project, right for the timeline, Right From the Start. For
shareholders, the tagline reaffirms WillScot’s determination and
proven ability to create value by driving growth and innovation,
sustainably, for nearly eight decades.
In conjunction with rebranding, WillScot is launching a new
digital experience with www.WillScot.com. The website offers users
an intuitive visual journey to identify space solutions that are
optimal for their unique needs and industries. It also consolidates
constituent sites, including www.MobileMini.com, into a one-stop
digital platform that simplifies access to WillScot’s complete
offering. The website is the first of several new tools coming from
WillScot, as the Company enhances its digital experience for
customers.
Brad Soultz, Chief Executive Officer of WillScot, commented,
“From 1944, when our predecessor company Williams Mobile Offices
created and patented the first mobile office, to the more than 135
million square feet of turnkey space solutions we offer today, we
have continuously innovated and invested to improve customer
experiences and generate value for our stakeholders.”
Soultz continued, “Our evolution accelerated when our Company
re-entered the public markets in 2017. Since then, we embarked on a
series of technology transformations, successfully consolidating
our ERP system in 2021, harmonizing our CRM system in 2023, and
implementing field optimization tools in 2024. Most recently, we
aligned our branch network with a unified go-to-market
strategy.”
Tim Boswell, President and Chief Financial Officer, added, “The
logical implication of our unified go-to-market strategy is to
engage with our customers under one, iconic brand: WillScot.
Approaching the market as a single team with local presence both
celebrates our heritage and streamlines the customer experience. It
allows us to efficiently present our full offering of turnkey space
solutions, which has expanded dramatically in recent years and we
expect will continue to expand with future additions. I am excited
for our team to experience this next stage in our evolution, which
will optimize our commercial engagement and operations, with a
continued focus on driving value for our customers, our employees,
and our shareholders.”
In conjunction with the rebranding announcement, the WillScot
parent company also changed its name from “WillScot Mobile Mini
Holdings, Corp.” to “WillScot Holdings Corporation.”
About WillScot
Listed on the Nasdaq stock exchange under the ticker symbol
“WSC,” WillScot is the premier provider of highly innovative and
turnkey space solutions in North America. The Company’s
comprehensive range of products includes modular office complexes,
mobile offices, classrooms, temporary restrooms, portable storage
containers, protective buildings and climate-controlled units, and
clearspan structures, as well as a curated selection of
furnishings, appliances, and other supplementary services, ensuring
turnkey solutions for its customers. Headquartered in Phoenix,
Arizona, and operating from a network of approximately 260 branch
locations and additional drop lots across the United States,
Canada, and Mexico, WillScot’s business services are essential for
diverse customer segments spanning all sectors of the economy.
Additional information about WillScot can be found on the
company’s website at www.willscot.com.
Contact Information
Investor inquiries:Nick Girardiinvestors@willscot.com
Media inquiries:Jake SaylorJake.Saylor@willscot.com
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