WSSI Websidestory (MM)

World's Leading Commercial Weather Service Uses HBX Analytics to Provide More Relevant Content and Services, Forecast Advertising Inventory SAN DIEGO, July 17 /PRNewswire-FirstCall/ -- WebSideStory, Inc. (NASDAQ:WSSI), a leading provider of on-demand digital marketing and real-time enterprise analytics solutions, today announced that AccuWeather.com, the world's leading commercial weather service, is using the company's award-winning on-demand web analytics solution to improve the customer experience and better forecast online advertising inventory. AccuWeather.com, which serves more than 250,000 clients worldwide, selected HBX Analytics after an extensive review of several major vendors. "WebSideStory won our business for several reasons -- they have innovative products, stellar customer support, and an experienced consulting team that really understood what we were trying to accomplish online," said Dr. Joel Myers, founder, president and CEO of AccuWeather.com, headquartered in State College, Penn. "In addition, the company is a proven market leader with a strong vision for the future." AccuWeather.com is using HBX Analytics to pinpoint key visitor behavior patterns, including what content, products, services and information visitors are most interested in, as well as what links visitors use to go deeper into the site. AccuWeather.com uses this information to guide its content development and placement, ensuring that visitors are always presented with the most relevant content possible, and to help improve web site design and navigation. AccuWeather.com has been able to realign resources based on visitor preferences -- for example, it recently shifted resources away from a section of the site that was found to have very low visitor interest. AccuWeather.com executives and others across the organization have HBX Analytics open on their desktop throughout the day to keep track of key usage patterns, according to Robert Henry, Director of AccuWeather.com. "With HBX Analytics, we are able to understand what users are doing on our site better than we ever have in the past," Henry said. "This has helped us make better business decisions about content and design and to provide the best possible experience for our customers." AccuWeather.com also uses HBX Analytics to 1) forecast traffic and pages views to certain portions of the site -- such as the 'Hurricane Center' -- to help sell more advertising, 2) better understand which cities, states and countries visitors are coming from so it can better target its marketing promotions in those regions, and 3) understand what type of system equipment visitors have, including broadband capabilities, to help make decisions about how much interactive and video content to post on the site. "AccuWeather.com is the world's best and most accurate source of weather information and a true pioneer in the field," said Rand Schulman, CMO of WebSideStory. "Dr. Myers helped turn weather into an industry and we look forward to working with his team to dramatically improve the business performance of their web site." For more information about WebSideStory, please visit http://www.websidestory.com/. About AccuWeather.com AccuWeather.com, The World's Weather Authority(R), provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather.com services approximately 250,000 paying customers in media, business, government and institutions, and millions more through its free website. AccuWeather.com also provides content onto more than 10,000 Internet sites including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. About WebSideStory, Inc. Founded in 1996, WebSideStory, Inc. (NASDAQ:WSSI) is a leading provider of on-demand digital marketing and real-time enterprise analytics solutions that improve online marketing, sales and business operations. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management, and keyword bid management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners. Forward-Looking Statements Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business, including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory's ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the risks associated with the company's indebtedness; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. DATASOURCE: WebSideStory, Inc. CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040, ext. 365, Web site: http://www.websidestory.com/ http://www.accuweather.com/

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