Wynn Las Vegas Selects WebSideStory's HBX Analytics to Measure Visitor Activity on Its Flash-Based Web Site
August 14 2006 - 7:00AM
PR Newswire (US)
Luxury Hotel Selects WebSideStory for Its Product Innovation,
Customer Support, and Experience in the Travel and Entertainment
Sector SAN DIEGO, Aug. 14 /PRNewswire-FirstCall/ -- WebSideStory,
Inc. (NASDAQ:WSSI), a leading provider of digital marketing and
analytics solutions, today announced that Wynn Las Vegas, one of
Las Vegas' premier luxury resort hotel and casinos, has selected
its award-winning web analytics solution, HBX Analytics, to
optimize the business performance of its web site. After a review
of several major vendors, Wynn chose WebSideStory for its customer
support, seasoned consulting services, and powerful capabilities
for tracking both rich and streaming media, including visitor
interaction with Macromedia Flash objects. To provide a unique and
compelling customer experience, Wynn Las Vegas' web site
(http://www.wynnlasvegas.com/) is constructed almost entirely in
Flash. Using HBX Analytics, Wynn will be able to better understand
visitor behavior on its site, helping to increase customer
satisfaction and boost online room reservations. Wynn also selected
WebSideStory for its experience in the travel sector, where its
customers include major hotel chains, airlines and cruise lines.
"Wynn Las Vegas is one of the premier hotel and casino destinations
in the world and its web site is a truly unique experience," said
Rand Schulman, Chief Marketing Officer for WebSideStory.
"WebSideStory is proud to lead the industry in tracking new web
technologies, whether its rich media, online video, podcasts or RSS
feeds. We look forward to helping Wynn Las Vegas become even more
successful online." For more information, please visit
http://www.websidestory.com/. About WebSideStory, Inc. Founded in
1996, WebSideStory, Inc. is a leading provider of digital marketing
and analytics solutions that improve online marketing, sales and
business operations. Its WebSideStory suite of digital marketing
applications consists of web analytics, site search, web content
management, and keyword bid management. WebSideStory also provides
enterprise analytics solutions through its wholly owned subsidiary,
Visual Sciences, LLC, a leading provider of streaming data analysis
and visualization software. WebSideStory is headquartered in San
Diego, California, and has European headquarters in Amsterdam, The
Netherlands. For more information, contact WebSideStory. Voice:
858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th
Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/.
WebSideStory and HBX are among the trademarks or registered
trademarks owned by WebSideStory, Inc. Visual Sciences is a
registered trademark of Visual Sciences, LLC. Other trademarks
belong to their respective owners. Forward-Looking Statements
Statements in this press release that are not a description of
historical facts are forward-looking statements. You should not
regard any forward-looking statement as a representation by
WebSideStory that any of its plans will be achieved. Actual results
may differ materially from those set forth in this release due to
the risks and uncertainties inherent in WebSideStory's business,
including, without limitation: WebSideStory's reliance on its web
analytics services for the majority of its revenue; blocking or
erasing of cookies or limitations on our ability to use cookies;
WebSideStory's limited experience with digital marketing
applications beyond web analytics; the risks associated with
integrating the operations and products of Avivo Corporation and
Visual Sciences, LLC with those of WebSideStory; privacy concerns
and laws or other domestic or foreign regulations that may subject
WebSideStory to litigation or limit our ability to collect and use
Internet user information; WebSideStory's ability to defend itself
against claims of patent infringement alleged by NetRatings, Inc.;
WebSideStory's ongoing ability to protect its own intellectual
property rights and to avoid violating the intellectual property
rights of third parties; the highly competitive markets in which we
operate that could make it difficult for WebSideStory to acquire
and retain customers; the risk that WebSideStory's customers fail
to renew their agreements; the risks associated with the company's
indebtedness; the risk that WebSideStory's services may become
obsolete in a market with rapidly changing technology and industry
standards; and other risks described in WebSideStory's Securities
and Exchange Commission filings, including WebSideStory's annual
report on Form 10-K for the year ended December 31, 2005 and
quarterly reports on Form 10-Q. Do not place undue reliance on
these forward-looking statements which speak only as of the date of
this news release. All forward-looking statements are qualified in
their entirety by this cautionary statement, and WebSideStory
undertakes no obligation to revise or update this news release to
reflect events or circumstances after the date of this news
release. DATASOURCE: WebSideStory, Inc. CONTACT: Erik Bratt,
Director of Corporate Communications of WebSideStory, Inc.,
+1-858-546-0040, ext. 365, Web site: http://www.websidestory.com/
http://www.wynnlasvegas.com/
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