'Hostage: The Jill Carroll Story' Generates Record Web Site Traffic for The Christian Science Monitor
August 17 2006 - 7:00AM
PR Newswire (US)
Americans Respond in Droves to Reporter's Riveting Account of Her
82 Days of Captivity in Iraq BOSTON and SAN DIEGO, Aug. 17
/PRNewswire-FirstCall/ -- The Christian Science Monitor, an
international daily newspaper founded in 1908, and WebSideStory,
Inc. (NASDAQ:WSSI), a leading provider of digital marketing and
analytics solutions, today announced that the newspaper's 11-part,
multimedia series, "Hostage: The Jill Carroll Story," is generating
record visitor traffic levels at its web site,
http://www.csmonitor.com/. When the series went fully live on Mon.,
Aug. 14th, more than 450,000 unique visitors flooded the site
during the next 24 hours, making it one of the top-ranked newspaper
web sites in the country for that period. According to The
Christian Science Monitor's new web analytics service,
WebSideStory's HBX Analytics, page views broke through the 1
million mark on Monday and soared to more than 1.5 million page
views on Tuesday. This represented a massive increase from the
site's July average of 121,247 page views per day, according to
WebSideStory. Much of the visitor traffic is coming from major news
outlets and consumer portals, such as CNN, AOL and Yahoo, which are
providing excerpts of the series and linking back to the
newspaper's web site. Nearly 90 percent of the visitors to the site
are coming from the U.S., with Canadians and the British also
showing strong interest. "The Jill Carroll series is clearly
resonating with a broad range of visitors from over 144 countries,
and we are grateful and proud of Jill and our entire staff for
being able to deliver this type of package to our loyal readers,"
said Robin Antonick, the Christian Science Monitor's chief web
officer. "It has also been gratifying to see the tremendous online
response to the series using WebSideStory's technology. HBX
Analytics really shows our audience's response and has given us an
array of insightful visitor metrics which will help the Monitor
provide greater coverage of critical world events and ultimately
better monetize our content." The Jill Carroll series has been
particularly effective at exposing new readers to The Christian
Science Monitor brand. During the first two days of the series, the
number of new visitors to the site rose to more than seven times
its daily average in July, according to WebSideStory. The series,
which features online videos, image galleries, RSS feeds and
podcasts, also proved extremely sticky, with the percentage of
visitors viewing two or more pages rising from an average of 22
percent in July to more than 63 percent during the first two days
of this week. "The Christian Science Monitor is recognized
worldwide for its journalistic excellence and it has outdone itself
with this amazing series detailing Jill's harrowing experience,"
said Rand Schulman, Chief Marketing Officer for WebSideStory. "We
look forward to helping the newspaper analyze all aspects of this
multi-media package and achieve its long-term online business
goals." For more information about WebSideStory, please visit
http://www.websidestory.com/. To visit the Christian Science
Monitor web site, please go to http://www.csmonitor.com/. About
WebSideStory, Inc. Founded in 1996, WebSideStory, Inc. is a leading
provider of digital marketing and analytics solutions that improve
online marketing, sales and business operations. Its WebSideStory
suite of digital marketing applications consists of web analytics,
site search, web content management, and keyword bid management.
WebSideStory also provides enterprise analytics solutions through
its wholly owned subsidiary, Visual Sciences, LLC, a leading
provider of streaming data analysis and visualization software.
WebSideStory is headquartered in San Diego, California, and has
European headquarters in Amsterdam, The Netherlands. For more
information, contact WebSideStory. Voice: 858.546.0040. Fax:
858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego,
CA 92121. Web site: http://www.websidestory.com/. WebSideStory and
HBX are among the trademarks or registered trademarks owned by
WebSideStory, Inc. Visual Sciences is a registered trademark of
Visual Sciences, LLC. Other trademarks belong to their respective
owners. About The Christian Science Monitor The Christian Science
Monitor and its website, csmonitor.com, are renowned for their
in-depth, comprehensive, and unbiased coverage of events and issues
worldwide. During its 93-year history, the Monitor's adherence to
the highest standards of journalism has earned seven Pulitzer
Prizes and hundreds of other awards. With 18 bureaus worldwide, the
Monitor strives to cover both major news events and overlooked
stories from every corner of the globe. In 1996, the Monitor
launched its award-winning, multi-media website featuring the
complete contents of the print edition, full electronic archives
back to the first issue, and original material written for the
site. Forward-Looking Statements Statements in this press release
that are not a description of historical facts are forward-looking
statements. You should not regard any forward-looking statement as
a representation by WebSideStory that any of its plans will be
achieved. Actual results may differ materially from those set forth
in this release due to the risks and uncertainties inherent in
WebSideStory's business, including, without limitation:
WebSideStory's reliance on its web analytics services for the
majority of its revenue; blocking or erasing of cookies or
limitations on our ability to use cookies; WebSideStory's limited
experience with digital marketing applications beyond web
analytics; the risks associated with integrating the operations and
products of Avivo Corporation and Visual Sciences, LLC with those
of WebSideStory; privacy concerns and laws or other domestic or
foreign regulations that may subject WebSideStory to litigation or
limit our ability to collect and use Internet user information;
WebSideStory's ability to defend itself against claims of patent
infringement alleged by NetRatings, Inc.; WebSideStory's ongoing
ability to protect its own intellectual property rights and to
avoid violating the intellectual property rights of third parties;
the highly competitive markets in which we operate that could make
it difficult for WebSideStory to acquire and retain customers; the
risk that WebSideStory's customers fail to renew their agreements;
the risks associated with the company's indebtedness; the risk that
WebSideStory's services may become obsolete in a market with
rapidly changing technology and industry standards; and other risks
described in WebSideStory's Securities and Exchange Commission
filings, including WebSideStory's annual report on Form 10-K for
the year ended December 31, 2005 and quarterly reports on Form
10-Q. Do not place undue reliance on these forward-looking
statements which speak only as of the date of this news release.
All forward-looking statements are qualified in their entirety by
this cautionary statement, and WebSideStory undertakes no
obligation to revise or update this news release to reflect events
or circumstances after the date of this news release. DATASOURCE:
WebSideStory, Inc.; The Christian Science Monitor CONTACT: Erik
Bratt of WebSideStory, Inc., +1-858-546-0040, ext. 365, ; or Jay
Jostyn of The Christian Science Monitor, +1-617-450-2316, Web site:
http://www.websidestory.com/ http://www.csmonitor.com/
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