WebSideStory to Highlight Industry Leading Web 2.0 Capabilities at Fall ActiveInsights, Oct. 3-5 in New York City
September 14 2006 - 2:10PM
PR Newswire (US)
Organic CEO Mark Kingdon to Deliver Keynote on Using HBX Analytics
to Track AJAX, RSS Feeds for DaimlerChrysler SAN DIEGO, Sept. 14
/PRNewswire-FirstCall/ -- WebSideStory, Inc. (NASDAQ:WSSI), a
leading provider of digital marketing and analytics solutions,
today announced that it will highlight its industry leading Web 2.0
capabilities as part of its ActiveInsights user forum Oct. 3-5 at
the Crowne Plaza in New York City. WebSideStory CEO Jeff Lunsford,
Organic CEO Mark Kingdon and industry leading customers and
partners will demonstrate, among other things, how WebSideStory is
not only leading the industry in tracking Web 2.0-enabling
technologies, but also using these technologies to maximize the
performance and capabilities of its own enterprise applications.
Kingdon will deliver the keynote address, entitled "Overcoming
Blind Spots: Understanding Engagement Metrics in a Web 2.0
Universe," focusing on how the advent of AJAX, RSS feeds, Flash,
online video and other Web 2.0 technologies are changing the way
people interact with the web, and how standard HTML- focused web
analytics solutions are creating "blind spots" for marketers.
Kingdon will present a case study on how HBX Analytics helped his
interactive marketing firm overcome these obstacles, including
tracking and optimizing an AJAX and RSS-intensive project for
DaimlerChrysler, a joint customer. More than 500 people are
expected to attend the three-day event. "This is a very exciting
time in our industry. As emerging Web technologies evolve, they are
enabling more complex and immersive consumer experiences -- such as
what we're seeing in social networking and online video," Kingdon
said. "Together with WebSideStory, we are helping our clients see a
more complete picture of consumer behavior in the Web 2.0 universe.
This case study is a perfect example of that. To help us achieve
DaimlerChrysler's objectives, we needed to use technologies that
were outside the capabilities of most web analytics solutions,
except for WebSideStory, which continues to innovate ahead of the
market." WebSideStory will highlight all of its industry leading
Web 2.0 capabilities at the three-day event. They include: *
Tracking Web 2.0 content and applications - HBX Analytics can
easily track visitor interaction with applications created in AJAX
(Asynchronous JavaScript and XML) and Flash, as well as the use of
RSS feeds (Really Simple Syndication), podcasts and blogs. In April
2006, WebSideStory became the first vendor to offer tracking of
streaming media and mobile device usage as standard capabilities. *
Using AJAX to optimize WebSideStory's own applications for
customers - In addition to tracking Web 2.0 technologies,
WebSideStory is using this technology (specifically AJAX) to
improve the performance and capabilities of its own enterprise
applications. An upcoming industry first capability in this area
will help customers enhance the visitor experience and increase
conversions. * "Enterprise mash-ups" powered by WebSideStory's
comprehensive APIs - Thanks to its suite of documented APIs
(application programming interfaces), WebSideStory has delivered
the industry's first suite of integrated on-demand digital
marketing applications, including web analytics, site search, web
content management and keyword bid management. This integration,
referred to as "enterprise mash-ups," enables customers to leverage
the strong synergies between different applications, such as using
web analytics to power site search results. The APIs also enable
customers to integrate their web analytics data with key partner
marketing applications. These mash-ups are an integral part of Web
2.0, according to industry columnist such as Phil Wainewright. "Our
Web 2.0 initiative encompasses everything from tracking new
technologies such as AJAX, to using our APIs to create integrated
solutions that deliver powerful results for our customers," said
Rand Schulman, Chief Marketing Officer for WebSideStory.
"WebSideStory has a long history of innovation and we are proud to
work with companies such as Organic in bringing these capabilities
to the market. Web 2.0 is no longer just a buzzword, it is a real
set of technologies that are changing the web in significant ways."
ActiveInsights is open to all customers of WebSideStory's suite of
integrated digital marketing applications. The event includes
customer success stories, best practice sessions, product training,
a partner pavilion, networking events and more. WebSideStory will
also offer one-on-one consultations in the product gallery where it
will showcase its product suite, as well as its Web 2.0
capabilities. For more information on ActiveInsights, please visit
http://www.websidestory.com/activeinsights. About WebSideStory,
Inc. Founded in 1996, WebSideStory, Inc. is a leading provider of
digital marketing and analytics solutions that improve online
marketing, sales and business operations. Its WebSideStory suite of
digital marketing applications consists of web analytics, site
search, web content management, and keyword bid management.
WebSideStory also provides enterprise analytics solutions through
its wholly owned subsidiary, Visual Sciences, LLC, a leading
provider of streaming data analysis and visualization software.
WebSideStory is headquartered in San Diego, California, and has
European headquarters in Amsterdam, The Netherlands. For more
information, contact WebSideStory. Voice: 858.546.0040. Fax:
858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego,
CA 92121. Web site: http://www.websidestory.com/. WebSideStory is a
registered trademark of WebSideStory. Visual Sciences is a
registered trademark of Visual Sciences, LLC. Other trademarks
belong to their respective owners. Forward-Looking Statements
Statements in this press release that are not a description of
historical facts are forward-looking statements. You should not
regard any forward-looking statement as a representation by
WebSideStory that any of its plans will be achieved. Actual results
may differ materially from those set forth in this release due to
the risks and uncertainties inherent in WebSideStory's business,
including, without limitation: WebSideStory's reliance on its web
analytics services for the majority of its revenue; blocking or
erasing of cookies or limitations on our ability to use cookies;
WebSideStory's limited experience with digital marketing
applications beyond web analytics; the risks associated with
integrating the operations and products of Avivo Corporation and
Visual Sciences, LLC with those of WebSideStory; privacy concerns
and laws or other domestic or foreign regulations that may subject
WebSideStory to litigation or limit our ability to collect and use
Internet user information; WebSideStory's ability to defend itself
against claims of patent infringement alleged by NetRatings, Inc.;
WebSideStory's ongoing ability to protect its own intellectual
property rights and to avoid violating the intellectual property
rights of third parties; the highly competitive markets in which we
operate that could make it difficult for WebSideStory to acquire
and retain customers; the risk that WebSideStory's customers fail
to renew their agreements; the risks associated with the company's
indebtedness; the risk that WebSideStory's services may become
obsolete in a market with rapidly changing technology and industry
standards; and other risks described in WebSideStory's Securities
and Exchange Commission filings, including WebSideStory's annual
report on Form 10-K for the year ended December 31, 2005 and
quarterly reports on Form 10-Q. Do not place undue reliance on
these forward-looking statements which speak only as of the date of
this news release. All forward-looking statements are qualified in
their entirety by this cautionary statement, and WebSideStory
undertakes no obligation to revise or update this news release to
reflect events or circumstances after the date of this news
release. DATASOURCE: WebSideStory, Inc. CONTACT: Erik Bratt of
WebSideStory, Inc., +1-858-546-0040, ext. 365, Web site:
http://www.websidestory.com/
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