This long-awaited partnership allows sales teams to match
accounts researching their product(s) on TrustRadius with decision
maker contact information in the ZoomInfo Sales platform. Hello
relevant targeting and deal acceleration.
AUSTIN,
Texas, April 9, 2024 /PRNewswire/ -- Today,
TrustRadius and ZoomInfo announce their new integration that sales
and marketing teams have long awaited—a powerful collaboration that
combines ZoomInfo's contact-level intelligence with TrustRadius
downstream intent data. This integration, facilitated through the
ZoomInfo Sales platform, promises to transform how businesses
identify, target, and engage with in-market buyers.
For more information on leveraging the
power of TrustRadius and ZoomInfo Sales, join our webinar on
April 30, 12
pm EST.
The partnership between TrustRadius and ZoomInfo marks a
significant milestone in the industry, enabling organizations to
kiss revenue anxiety goodbye. By harnessing the unique strengths of
both platforms, go-to-market teams can now increase the fidelity of
their sales outreach to buyers that are actually in-market
researching their product or competitors'.
"With ZoomInfo and TrustRadius making data-driven selling so
accessible, there's no excuse for go-to-market teams to sell any
other way," ZoomInfo Chief Revenue Officer James Roth said. "Doing more independent
research than ever, buyers are staying off of sellers' radars
longer. But with ZoomInfo's industry-leading data combined with the
power of TrustRadius' intent data, sellers can find the right
person at interested companies, get context to deliver personalized
messaging at the optimal time, and close deals more quickly."
By using TrustRadius' downstream intent data within ZoomInfo
Sales, important use cases are unlocked, including prioritizing
outreach to high-value, in-market contacts at target accounts who
will convert at a higher rate. Go-to-market teams can also get
ahead of churn by understanding which of their customers are
researching alternative technologies. Or, if a customer is
researching other products within their suite on TrustRadius, teams
can improve upsell and cross-sell rates.
"Before the TrustRadius integration existed in ZoomInfo, our
team pulled intent data and manually hunted down contacts for
companies showing interest in our products. Now, I can set up saved
searches that eliminate this manual work, allowing our team to
spend more time engaging with prospects and customers," says
Sinehan Kerman, Senior Director of Global Revenue Operations at TIS
(Treasury Intelligence Solutions).
"The powerful combination of ZoomInfo's contact-level
intelligence and TrustRadius' downstream intent data will make
distinguishing noise from a true buyer signal a problem of the
past," Vinay Bhagat, Founder and CEO
of TrustRadius said. "By leveraging this partnership, intent data
becomes more actionable, empowering teams with even greater
precision and efficiency. Ultimately, it will help drive revenue
growth while maximizing ROI by engaging buyers actively researching
your products or your competitors to win more deals faster."
For more information on how to leverage the power of TrustRadius
and ZoomInfo Sales, join our webinar April 30 12:00pm
EST.
About TrustRadius:
TrustRadius is a buyer intelligence
platform for business technology. We enable buyers to make
confident decisions, through comprehensive product information,
in-depth customer insights, and peer conversations. We help
technology brands capture and activate the authentic voice of
customers to improve their products, build confidence with
prospects, and engage in-market buyers to improve ROI. Founded by
successful entrepreneurs and headquartered in the technology hub of
Austin, Texas, TrustRadius is
backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast
Ventures.
About ZoomInfo:
ZoomInfo (NASDAQ: ZI) is the trusted
go-to-market platform for businesses to find, acquire, and grow
their customers. It delivers accurate, real-time data, insights,
and technology to more than 35,000 companies worldwide. Businesses
use ZoomInfo to increase efficiency, consolidate technology stacks,
and align their sales and marketing teams — all in one platform.
ZoomInfo is a recognized leader in data privacy, with
industry-leading GDPR and CCPA compliance and numerous data
security and privacy certifications. For more information about how
ZoomInfo can help businesses grow their revenue at scale, please
visit www.zoominfo.com.
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SOURCE TrustRadius, Inc.