CHICAGO, Sept. 30, 2016 /PRNewswire/ -- Bright Pink,
a national non-profit organization focusing on the prevention of
breast and ovarian cancer in young women, is proud to announce an
integrated initiative with Aerie and American Eagle Outfitters in
support of Breast Cancer Awareness Month. Aerie will offer a
Limited-Edition Bright Pink Sunnie Demi Bra, while American Eagle
Outfitters will offer a Limited-Edition Aerie Undie, Boxer and
Boxer Brief with 100% of sales benefitting Bright Pink. This will
mark the seventh consecutive year for the partnership but the first
time both brands are participating. The campaign will run
both in Aerie and American Eagle Outfitters stores and online at
www.aerie.com and www.ae.com from September
30, 2016, to October 19th,
2016.
In addition, Aerie will introduce several opportunities for
customers to help the cause, including inviting shoppers to donate
to Bright Pink in Aerie stores by rounding up their purchase totals
at the register. The partnership aims to spark important
conversations among women about the risk of breast and ovarian
cancer and inspire them to take take action, while also raising
funds to fuel Bright Pink's life-saving education programs.
"We're incredibly lucky to have partners like Aerie and
American Eagle Outfitters who share our vision
to educate millions of women on their breast and ovarian
health and empower them to take action," said Bright Pink
Founder and CEO, Lindsay Avner.
"Through the 'Support Your Girls' campaign, both brands will raise
critical funds that support the growth of our programs, while
also inspiring their customers and employees to be proactive with
their own health; a life-saving combination."
Jennifer Foyle, Aerie Global
Brand President, shares the same enthusiasm for the campaign: "We
are so proud to partner with Bright Pink for the seventh
consecutive year," Foyle said. "Not only does our partnership help
raise awareness for Bright Pink's life-saving programs, but it also
helps encourage body positivity and healthy habits for Aerie
girls."
The partnership includes several components:
- 100% of sales from the Limited-Edition Bright Pink Sunnie Demi
Bra and Undie will be donated to Bright Pink. The bra, which is
light pink in color, will be sold in Aerie stores and online at
www.aerie.com from 9/30 through 10/19, or while supplies last. The
Bright Pink Undie will be sold in American Eagle Outfitters stores
and at www.aerie.com.
- 100% of sales from the Bright Pink Boxer and Boxer Brief will
be donated to Bright Pink, and will be sold in American Eagle
Outfitters stores and online at AE.com from 9/30 through 10/19, or
while supplies last.
- One percent of all sales purchased using an American Eagle
Outfitters or Aerie credit card in stores or online at ae.com and
aerie.com will be donated to Bright Pink, up to $75,000.
- Shoppers will be invited to donate to Bright Pink at Aerie
stores by rounding up their in-store purchase totals.
- The online hub for the campaign can be found at
www.Aerie.com/AerieSupports, where visitors can access more
information about the partnership and find links to breast health
educational programs on Bright Pink's website.
- Aerie and American Eagle Outfitters social media channels will
explain the partnership and encourage girls to get educated about
their own breast health.
- Bright Pink stories of impact will be shared on Aerie's blog,
showcasing firsthand accounts around importance of being breast
self aware starting at a young age.
Aerie, American Eagle Outfitters and Bright Pink will promote
the program through social media, customer e-mails and in-store
marketing. For more information, visit www.facebook.com/aerie and
www.facebook.com/brightpink.
About Aerie
Aerie is bras, undies, swim and more for
every girl. Designed in sizes 30AA to 40DD Aerie is committed to
making girls feel good about themselves, inside and out. No
supermodels. No retouching. The real you is sexy.®
#AerieREAL. For more information, please
visit www.aerie.com.
About Bright Pink®
Bright Pink is a
national non-profit focused on the prevention and early detection
of breast and ovarian cancer in young women. The organization's
mission is to save women's lives from breast and ovarian cancer by
empowering them to live proactively at a young age. Bright Pink's
innovative programs educate and equip young women to assess
their risk for breast and ovarian cancer, reduce their risk,
and detect these diseases at early, non life-threatening stages.
Founded in 2007, Bright Pink strives to reach the 52 million women
in the US between the ages of 18-45 with this life-saving
education. Put Awareness In Action™ at BrightPink.org.
About American Eagle Outfitters, Inc.
American Eagle
Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer
offering high-quality, on-trend clothing, accessories and personal
care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in North America, and ships
to 81 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at approximately
60 international franchise stores in 12 countries. For more
information, please visit www.ae.com.
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SOURCE Aerie